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Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

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Aug 5, 2025

What Is the Point of Care? Key Definitions and Insights

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Blogs

Mike Collette accepts Lifetime Achievement Award at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 20, 2026

Build From the Exam Room Back: Lessons from POC Pioneer Mike Collette

Jen Singer and Matthew Zachary address attendees at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 13, 2026

How to Design Point of Care Messaging Through the Patient Lens

Recommended ALT text: Three individuals speaking on stage at POCMA's 2026 POC Now Summit in New York City

Apr 1, 2026

From Moments to Momentum: What Pharma Marketers Need to Know from the 2026 POC Now Summit

POCMA Co-Chairs Linda Ruschau and Dave Paragamian present at a POCMA POC NOW Summit Event

Mar 26, 2026

From Foundation to Future: POCMA’s Board Co-Chairs Reflect on the Growth of Point of Care—and What Comes Next

Male-presenting healthcare provider discussing best practices for point of care marketing

Mar 16, 2026

The Reality of Modern Care: What Today’s Clinicians Want Pharmaceutical Marketers to Understand

Panel discussion at a healthcare conference highlighting collaboration and team-based care in point-of-care marketing.

Feb 19, 2026

Care Is a Team Sport: What Happens After the Prescription Is Written

Several HCPs discussing what pharmaceutical marketers need to know in 2026 at POCMA's Candid Conversations event

Feb 13, 2026

How to Build Trust with Patients: What Healthcare Professionals Say Actually Works at the Point of Care

Feb 4, 2026

[New Research] The Power of Point of Care: 2026 Patient and Provider Engagement Trends Shaping Healthcare Messaging

Several HCPs discussing what pharmaceutical marketers need to know in 2026 at POCMA's Candid Conversations event

Jan 29, 2026

8 Things Healthcare Professionals Want Pharmaceutical Marketers to Know in 2026

Dec 18, 2025

The New Faces of Care: 5 Healthcare Professional Personas Every Point of Care Strategy Should Reach

Nov 20, 2025

Certified for Trust: A Conversation on Why Point of Care Certification Sets the Standard for Accountability

Nov 12, 2025

Building Understanding in Washington: Advancing the Role of Point of Care in Health Education

Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

Nov 2, 2025

How to Engage Healthcare Providers at the Point of Care: Products and Best Practices

Oct 22, 2025

5 Benefits of Point of Care Media for Educating Patients & Providers

Oct 14, 2025

5 Things You Need to Know About the Policy Implications Reshaping the DTC Landscape

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