The Trusted Source for Point of Care Marketing
The Point of Care Marketing Association helps healthcare marketers across life sciences, agencies, and POC partners deliver strategic content and education at the Point of Care.
A Foundation for Healthcare Engagement
As the leading voice of the Point of Care channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:
Establish Industry Standards
Define standards for the POC channel to ensure trust, consistency, and credibility across the industry.
Grow the POC Channel
Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel.
Connect the Community
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Educate Healthcare Marketers
Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes.
Lead Best Practices
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Develop Industry Solutions
Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix.
Get Involved in 2027
Point of Care Excellence Awards 2027
Recognizing the campaigns, purpose-driven initiatives and individuals advancing Point of Care. Submissions close February 1, 2027.
Point of Care On the Road
Bring Point of Care (POC) education directly to your organization. Customized education. Relevant expertise. Brought to your team.
2027 POC NOW Summit
Connected by Point of Care. Join healthcare marketers, pharma decision-makers and POC leaders on March 18, 2027, in New York City.
1Q '27 Candid Conversations
An exclusive dialogue on how education, human interaction and innovation can strengthen care. January 28, 2027, in New York City.
Government Affairs
Protect Access to Trusted Health Education at the Point of Care
As Congress considers potential policy changes to healthcare communications, help ensure patients and healthcare providers continue to have access to trusted health information at the Point of Care, where healthcare happens. Learn why this resource matters for millions of patients and providers, and what POCMA is doing to help protect it.
Our Collective Impact
No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.
The 2027 Blueprint: Building High-Impact Point of Care Media Plans
Prepare your 2027 pharma media plan with our blueprint for Point of Care marketing. Explore tactical guides, data-backed insights, and 10 core campaign principles.
Power of Membership
POCMA members don't just belong, we lead. United by a shared purpose, we collaborate to drive strategic excellence and transform how healthcare information reaches patients and providers at critical moments. Our community is committed to more than brand growth; we're dedicated to elevating the entire care experience. Join us in defining the future of Point of Care marketing.
The Value We Deliver, According to Our Members
Discover what sets this community apart for industry leaders: clear-eyed insights, unmatched expertise, and a shared commitment to advancing the entire field.
Point of care is where the prescription experience gets easier — or falls apart — for patients. POCMA brings competitors to the same table because we share a goal bigger than any one company. When this industry moves together toward reducing friction for patients, everyone benefits. That's why I invest my time here, and why I think every serious player in this space should too.
Laura Blair
Chief Commercial Officer
ConnectiveRx
Being a POCMA member is important as the organization establishes third-party trust and accountability through verified standards, while offering members a direct role in shaping industry best practices. POC is essential to CMI Media Group and its clients for reaching, supporting and engaging HCPs, patients and caregivers when care decisions are being made. POC aids in facilitating constructive dialogue between HCPs and patients, making their time together more productive and collaborative.
AJ Dopwell
Executive Client Lead
CMI Media Group
Our POCMA membership reflects a commitment to education. We want agency and brand partners to understand every point of care where we can deliver their message, to trust that our reporting and measurement are transparent, and to see the innovative ways we’re reaching patients and healthcare professionals to improve health outcomes.
David Paragamian
CEO
Health Monitor
As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes.
Wills Robbins
CEO/Founder
Constant Media
Stay Informed
Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.
For inquiries, please contact info@pocmarketing.org.
