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We are committed to advancing the Point of Care channel

The Point of Care Marketing Association focuses on awareness and education to ensure marketers deliver relevant and targeted messages where it matters most.

The Changing Healthcare Landscape and the Rise of POC Marketing

Our Latest Report, in Collaboration with M3 MI

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Point of Care Now Sumit 2025

Full Event with Complete Transcripts, now Streaming

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The Power of the Point of Care Channel

News & Events

Trending Points: A quarterly newsletter – December 2024

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March 2025
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Trending Points: A quarterly newsletter – September 2024

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Newsletters will be published and distributed on a quarterly basis. Register here to stay connected

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What Our Members Are Saying 

“The Alliance for Audited Media is proud to be a member of POCMA and work with other members to develop standards that provide greater transparency and assurance to the entire industry.”
Ken ShultzSenior Vice President of Audit Services, Alliance for Audited Media
"As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes."
Wills RobbinsCEO / Founder, Constant Media
"Being part of POCMA not only helps establish trust with advertisers and brings our clients peace of mind, but it also provides a platform and community to more broadly advocate for the importance of engaging and activating patients to participate in health care decision-making."
David LinetskySVP LIFE SCIENCES, Phreesia
"This opportunity gives agencies a seat at the table and ensures all facets of the business are being properly represented."
Laura BrandesGroup Director, Rapport
"Targeted Media Health is proud to be a member of POCMA and to be a leader in advocating for POC as an effective marketing channel. Our ability to collaborate with key industry stakeholders and ensure the strength of POC overall is essential to our vision."
John KenyonGroup Vice President Managing Director POC Targeted Media Health
"The Point of Care is a critical environment for patient education and information. Being a part of POCMA represents our commitment to the continued quality of information and experiences to support patients as they consider treatment options and learn about their health."
Victoria SummersPrincipal, ZS

Become a Member

By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

Connect With Us

Sign up for the latest news or contact us.

Become a Member

By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

Connect With Us

Sign up for the latest news or contact us.

For more information on The Point of Care Marketing Association, please connect with us.
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The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
 
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

Kelly Cunha Pokorny

National Director, Brand Marketing