Title: Point of Care Marketing Association Description: The official site of the Point of Care Marketing Association. URL Source: https://pocmarketing.org/?x_astro_path=%2F Markdown Content: The Trusted Source for Point of Care Marketing ============================================== The Point of Care Marketing Association helps healthcare marketers across life sciences, agencies, and POC partners deliver strategic content and education at the Point of Care. [Become a Member](https://pocmarketing.org/members/become-a-member) A Foundation for Healthcare Engagement -------------------------------------- As the leading voice of the Point of Care channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include: [About Us](https://pocmarketing.org/about/about-us) ### Establish Industry Standards Define standards for the POC channel to ensure trust, consistency, and credibility across the industry. ### Grow the POC Channel Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel. ### Connect the Community Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community. ### Educate Healthcare Marketers Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes. ### Lead Best Practices Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community. ### Develop Industry Solutions Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix. ### Government Affairs Protect Access to Trusted Health Education at the Point of Care =============================================================== As Congress considers potential policy changes to healthcare communications, help ensure patients and healthcare providers continue to have access to trusted health information at the Point of Care, where healthcare happens. Learn why this resource matters for millions of patients and providers, and what POCMA is doing to help protect it. [Read more](https://pocmarketing.org/protect-access-to-trusted-health-education-at-the-point-of-care) Our Collective Impact --------------------- No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix. [About Us](https://pocmarketing.org/about/about-us) [/resources-insights/the-2027-blueprint-building-high-impact-point-of-care-media-plans](https://pocmarketing.org/resources-insights/the-2027-blueprint-building-high-impact-point-of-care-media-plans) Jul 14, 2026 [The 2027 Blueprint Building High Impact Point of Care Media Plans](https://pocmarketing.org/resources-insights/the-2027-blueprint-building-high-impact-point-of-care-media-plans) Prepare your 2027 pharma media plan with our blueprint for Point of Care marketing. Explore tactical guides, data-backed insights, and 10 core campaign principles. [Read More](https://pocmarketing.org/resources-insights/the-2027-blueprint-building-high-impact-point-of-care-media-plans)[All Posts](https://pocmarketing.org/resources-insights) [/resources-insights/from-framework-to-execution-building-smarter-point-of-care-media-plans](https://pocmarketing.org/resources-insights/from-framework-to-execution-building-smarter-point-of-care-media-plans) Jun 23, 2026 [From Framework to Execution Building Smarter Point of Care Media Plans](https://pocmarketing.org/resources-insights/from-framework-to-execution-building-smarter-point-of-care-media-plans) [Read More](https://pocmarketing.org/resources-insights/from-framework-to-execution-building-smarter-point-of-care-media-plans)[All Posts](https://pocmarketing.org/resources-insights) [/resources-insights/building-patient-trust-at-the-point-of-care](https://pocmarketing.org/resources-insights/building-patient-trust-at-the-point-of-care) Feb 13, 2026 [How to Build Trust with Patients What Healthcare Professionals Say Actually Works at the Point of Care](https://pocmarketing.org/resources-insights/building-patient-trust-at-the-point-of-care) [Read More](https://pocmarketing.org/resources-insights/building-patient-trust-at-the-point-of-care)[All Posts](https://pocmarketing.org/resources-insights) [/resources-insights/pocma-board-co-chairs-reflect-on-the-growth-of-point-of-care](https://pocmarketing.org/resources-insights/pocma-board-co-chairs-reflect-on-the-growth-of-point-of-care) Mar 26, 2026 [From Foundation to Future POCMA s Board Co Chairs Reflect on the Growth of Point of Care and What Comes Next](https://pocmarketing.org/resources-insights/pocma-board-co-chairs-reflect-on-the-growth-of-point-of-care) [Read More](https://pocmarketing.org/resources-insights/pocma-board-co-chairs-reflect-on-the-growth-of-point-of-care)[All Posts](https://pocmarketing.org/resources-insights) [/resources-insights/the-reality-of-modern-care-what-today-s-clinicians-want-pharmaceutical-marketers-to-understand](https://pocmarketing.org/resources-insights/the-reality-of-modern-care-what-today-s-clinicians-want-pharmaceutical-marketers-to-understand) Mar 16, 2026 [The Reality of Modern Care What Today s Clinicians Want Pharmaceutical Marketers to Understand](https://pocmarketing.org/resources-insights/the-reality-of-modern-care-what-today-s-clinicians-want-pharmaceutical-marketers-to-understand) [Read More](https://pocmarketing.org/resources-insights/the-reality-of-modern-care-what-today-s-clinicians-want-pharmaceutical-marketers-to-understand)[All Posts](https://pocmarketing.org/resources-insights) Power of Membership =================== POCMA members don't just belong, we lead. United by a shared purpose, we collaborate to drive strategic excellence and transform how healthcare information reaches patients and providers at critical moments. Our community is committed to more than brand growth; we're dedicated to elevating the entire care experience. Join us in defining the future of Point of Care marketing. [Membership Options](https://pocmarketing.org/members/become-a-member#types-of-membership) The Value We Deliver, According to Our Members ---------------------------------------------- Discover what sets this community apart for industry leaders: clear-eyed insights, unmatched expertise, and a shared commitment to advancing the entire field. [Meet Our Members](https://pocmarketing.org/members/meet-our-members) Point of Care is essential to CMI Media Group's marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient's visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers. Christine Mormile VP, Engagement Strategy CMI Media Group I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners. Linda Ruschau Chief Commerical Officer PatientPoint Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes. David Paragamian CEO Health Monitor As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes. Wills Robbins CEO/Founder Constant Media Point of care is where the prescription experience gets easier — or falls apart — for patients. POCMA brings competitors to the same table because we share a goal bigger than any one company. When this industry moves together toward reducing friction for patients, everyone benefits. That's why I invest my time here, and why I think every serious player in this space should too. Laura Blair Chief Commercial Officer ConnectiveRx Previous slideNext slide Stay Informed ============= Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community. 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