Point of Care is essential to CMI Media Group's marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient's visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers.

I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.

Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes.

As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes.

Point of care is where the prescription experience gets easier — or falls apart — for patients. POCMA brings competitors to the same table because we share a goal bigger than any one company. When this industry moves together toward reducing friction for patients, everyone benefits. That's why I invest my time here, and why I think every serious player in this space should too.