We are committed to advancing the Point of Care channel

The Point of Care Marketing Association focuses on awareness and education to ensure marketers deliver relevant and targeted messages where it matters most.

Join The Point of Care Marketing Association

We support our members in making the Point of Care channel a vital and innovative segment of the healthcare marketing industry.

The Power of the Point of Care Channel

News & Events

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.

Newsletters will be published and distributed on a quarterly basis. Register here to stay connected

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By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

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