Point Of Care Marketing Association

We are committed to advancing the Point of Care channel

The Point of Care Marketing Association focuses on awareness and education to ensure marketers deliver relevant and targeted messages where it matters most.

Join The Point of Care Marketing Association

We support our members in making the Point of Care channel a vital and innovative segment of the healthcare marketing industry.

The Power of the Point of Care Channel

News & Events

Blog

POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.

Events, Industry Connect Series

Industry Connect Series Event: Cocktails & Connections

September 28, 2023

Newsletters

Trending Points: A quarterly newsletter – July 2023

Newsletters will be published and distributed on a quarterly basis. Register here to stay connected

What Our Members Are Saying

“The Alliance for Audited Media is proud to be a member of POCMA and work with other members to develop standards that provide greater transparency and assurance to the entire industry.”

“To collaborate with fellow POCMA members to shape, strengthen and raise the visibility of the Point of Care landscape to align with the goals of pharma marketers with the ultimate goal of improving patient outcomes.”

"As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes."

"Being part of POCMA not only helps establish trust with advertisers and brings our clients peace of mind, but it also provides a platform and community to more broadly advocate for the importance of engaging and activating patients to participate in health care decision-making."

"This opportunity gives agencies a seat at the table and ensures all facets of the business are being properly represented."

"Targeted Media Health is proud to be a member of POCMA and to be a leader in advocating for POC as an effective marketing channel. Our ability to collaborate with key industry stakeholders and ensure the strength of POC overall is essential to our vision."

"The Point of Care is a critical environment for patient education and information. Being a part of POCMA represents our commitment to the continued quality of information and experiences to support patients as they consider treatment options and learn about their health."

Become a Member

By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

Connect With Us

For more information on The Point of Care Marketing Association, please connect with us.