Being a member of the Point of Care Marketing Association is important as the organization establishes third-party trust and accountability through verified standards, while offering its membership a direct role in shaping industry best practices for point of care marketing. As a promotional channel, point of care is essential to CMI Media Group and its clients for reaching, supporting and engaging healthcare professionals, patients and caregivers at a time when critical care decisions are being made. POC provides an opportunity to minimize the patient care gap and aids in facilitating constructive dialogue between HCP and patient, making their time spent together more productive and collaborative.

I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.

Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes.

As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes.

Point of care is where the prescription experience gets easier — or falls apart — for patients. POCMA brings competitors to the same table because we share a goal bigger than any one company. When this industry moves together toward reducing friction for patients, everyone benefits. That's why I invest my time here, and why I think every serious player in this space should too.