Point of Care On the Road
Bring Point of Care Expertise to Your Team
Connect your team with the expertise and industry perspectives needed to build more effective POC plans—from foundational learning to deeper strategic discussions.
Programming Built Around Your Needs
Your team’s questions shape the experience. The Point of Care Marketing Association (POCMA) works with you to tailor programming to your audience, brands, business priorities and schedule.
Whether you’re introducing a team to POC or exploring a specific challenge, we’ll help develop the agenda, identify relevant experts and coordinate the engagement.
1. Choose the Right Format
Choose the format that fits your team’s goals—or let us help you find the right approach.
Lunch & Learn
Building foundational knowledge or exploring a focused topic
POC Strategy Session
Applying POC insights to a brand, care journey or planning challenge
Point of Care Media Day
Exploring relevant media partners and their capabilities
Candid Conversations
Exchanging perspectives on a shared challenge
2. Build Your Agenda
Choose a focused topic or combine several areas to create a customized program:
Point of Care 101
Understand where POC fits across the care journey.
Smarter POC Planning & Integration
Align audiences, messaging and tactics with care journey needs.
HCP and Patient Perspectives
Apply firsthand insights to more relevant POC experiences
Measurement and Effectiveness
Discuss approaches to evaluating performance and demonstrating impact.
3. Connect With the Right Voices
POCMA brings together the right mix of industry experts, healthcare professionals, patient advocates and media partners based on your selected format and topics. Their real-world perspectives help your team turn learning into informed decisions.
Ready to bring POC education to your team?
Tell us about your team, the topics you’d like to explore and your preferred timing. A member of the POCMA team will be in touch to discuss an engagement built around your needs.