Industry Insights

Case Studies

Case Studies

The Effectiveness of Point of Care

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Case Studies

Point of Care Cross-Channel Impact Case Study

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White Papers

White Papers

Unlocking Point of Care Marketing’s True Impact with Patient-Centric Measurement

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White Papers

Is Your POC Marketing Campaign Measurement on Point?

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White Papers

Demystifying Data to Support Your Business Goals: The Foundations of Healthcare Data

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White Papers

State of the Point of Care Marketing Industry – 2022, ZS & POCMA

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POC Perspectives On Demand

POC Perspectives On Demand

Unlocking Point of Care's True Impact with Patient-Centric Measurement

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POC Perspectives On Demand

The Power of Customized, Education-First Content for Point of Care Marketing

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POC Perspectives On Demand

Demystifying Data to Support Your Business Goals: The Foundations of Healthcare Data

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Blogs

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Beyond the Target List: Five Signals for Building a Better POC Audience
Blogs

Beyond the Target List: Five Signals for Building a Better POC Audience

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Trends from Fierce Pharma Week 2026
Blogs

From Innovation to Impact: What Fierce Pharma Week Revealed About the Future of Healthcare Marketing

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One Brand, One Plan: The HCP, DTC and POC Alignment Checklist
Blogs

One Brand, One Plan: The HCP, DTC and POC Alignment Checklist

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Graphic of a nurse giving a consultation to an elderly woman and her daughter.
Blogs

Why Patient and Provider Behavior Makes the Case for Point of Care Investment

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An older woman sits between two younger women on a couch, smiling and talking as they hold hands and one rests an arm around her shoulders.
Blogs

Why Caregivers Deserve a Distinct Place in Point of Care Planning

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Is Your Measurement Model Undervaluing Point of Care? Why Patient-Centric Inputs Matter.
Blogs

Is Your Measurement Model Undervaluing Point of Care? Why Patient-Centric Inputs Matter

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What Healthcare Marketers Should Ask Before They Buy EHR Media. Beside the headline, POCMA’s ebook cover reads “EHR Media: Foundational Guide for Healthcare Marketers” and shows a healthcare professional using computer monitors.
Blogs

What Healthcare Marketers Should Ask Before They Buy EHR Media

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A healthcare provider and patient review information on a tablet beside five planning steps: define the decision, identify the audience, understand their needs, connect the touchpoints and define success.
Blogs

Plan From the Moment of Care Back: A Step-by-Step Planning Framework

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Reports

Reports

Join the $1 Billion Conversation

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Reports

New Research is Reshaping Healthcare Marketing Strategy

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Reports

The Changing Healthcare Landscape and the Rise of POC Marketing

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Reports

The Complete Reach of Point of Care

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