Candid Conversations | January 22, 2026
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Case Studies
Case Studies
The Effectiveness of Point of Care
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Case Studies
Point of Care Cross-Channel Impact Case Study
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White Papers
White Papers
Unlocking Point of Care Marketing’s True Impact with Patient-Centric Measurement
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White Papers
Is Your POC Marketing Campaign Measurement on Point?
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White Papers
Demystifying Data to Support Your Business Goals: The Foundations of Healthcare Data
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White Papers
State of the Point of Care Marketing Industry – 2022, ZS & POCMA
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Webinars
Jan 26, 2023
The Power of Customized, Education-First Content for Point of Care Marketing
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Aug 10, 2022
Demystifying Data to Support Your Business Goals: The Foundations of Healthcare Data
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Articles
Articles
The New Faces of Care: 5 Healthcare Professional Personas Every Point of Care Strategy Should Reach
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Articles
Certified for Trust: A Conversation on Why Point of Care Certification Sets the Standard for Accountability
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Articles
Building Understanding in Washington: Advancing the Role of Point of Care in Health Education
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Articles
How to Measure Point of Care Marketing’s True Impact
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Articles
How to Engage Healthcare Providers at the Point of Care: Products and Best Practices
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Reports
Reports
Join the $1 Billion Conversation
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Reports
New Research is Reshaping Healthcare Marketing Strategy
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Reports
The Changing Healthcare Landscape and the Rise of POC Marketing
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Reports
The Complete Reach of Point of Care
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