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Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

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Aug 5, 2025

What Is the Point of Care? Key Definitions and Insights

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Blogs

An older woman sits between two younger women on a couch, smiling and talking as they hold hands and one rests an arm around her shoulders.

Sep 27, 2026

Why Caregivers Deserve a Distinct Place in Point of Care Planning

Is Your Measurement Model Undervaluing Point of Care? Why Patient-Centric Inputs Matter.

Sep 17, 2026

Is Your Measurement Model Undervaluing Point of Care? Why Patient-Centric Inputs Matter

What Healthcare Marketers Should Ask Before They Buy EHR Media. Beside the headline, POCMA’s ebook cover reads “EHR Media: Foundational Guide for Healthcare Marketers” and shows a healthcare professional using computer monitors.

Sep 9, 2026

What Healthcare Marketers Should Ask Before They Buy EHR Media

A healthcare provider and patient review information on a tablet beside five planning steps: define the decision, identify the audience, understand their needs, connect the touchpoints and define success.

Sep 1, 2026

Plan From the Moment of Care Back: A Step-by-Step Planning Framework

Three images of a patient using phone to book consultation, consulting doctor and then purchasing medication at pharmacy.

Aug 25, 2026

Reach and Relevance Do Different Jobs: Complementing Mass Awareness with POC Investment

Aug 17, 2026

POC As Foundational Spend: What Changes When You Plan It First

Aug 3, 2026

What Pharma Can Learn From Cannes Lions: Key Insights and Trends for 2027 Planning

Patient advocates share their perspectives on what makes effective patient marketing at the Point of Care at POCMA's 2026 Candid Conversations event in New York City

Jul 23, 2026

Designing Messaging for Patient Needs: Real Patient Insights from the Point of Care

2027 resources for Point of Care Media Planning

Jul 14, 2026

The 2027 Blueprint: Building High-Impact Point of Care Media Plans

An display wall at POCMA's June 2026 Candid Conversations Event in New York City showcasing the connected Point of Care ecosystem.

Jun 23, 2026

From Framework to Execution: Building Smarter Point of Care Media Plans

The team behind the "Ask your doctor about Orgovyx" campaign receiving the Best Branded Campaign Award at the the 2026 POC Now Summit at Pier Sixty in New York City.

Jun 4, 2026

[Case Study] How CMI Media Group Drove an Uptick in New Patient Starts by Bridging the Gap Between Patients and Providers

Attendees at POCMA's January Candid Conversations event sitting at a round table.

Jun 2, 2026

From Framework to Execution: A Preview of Our Upcoming Candid Conversations Event

Representatives from Havas Media Group accept the Best Multicultural Campaign Award at the 2026 POC Now Summit at Pier Sixty in New York City

May 27, 2026

Reaching Multicultural Audiences at the POC: Lessons from the Award-Winning Beyfortus Campaign

Representatives from Phreesia Network Solutions accept the award for Best Unbranded Campaign at the 2026 POC Now Summit at Pier Sixty in New York City.

May 13, 2026

How Phreesia Brought the Magic of Sesame Street to the Point of Care

PHM's Kaila Mines accepts the Rising Star Award at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 27, 2026

How Kaila Mines is Redefining Point of Care for the Next Generation of Marketers

Mike Collette accepts Lifetime Achievement Award at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 20, 2026

Build From the Exam Room Back: Lessons from POC Pioneer Mike Collette

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