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Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

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Aug 5, 2025

What Is the Point of Care? Key Definitions and Insights

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Blogs

The team behind the "Ask your doctor about Orgovyx" campaign receiving the Best Branded Campaign Award at the the 2026 POC Now Summit at Pier Sixty in New York City.

Jun 4, 2026

[Case Study] How CMI Media Group Drove an Uptick in New Patient Starts by Bridging the Gap Between Patients and Providers

Attendees at POCMA's January Candid Conversations event sitting at a round table.

Jun 2, 2026

From Framework to Execution: A Preview of Our Upcoming Candid Conversations Event

Representatives from Havas Media Group accept the Best Multicultural Campaign Award at the 2026 POC Now Summit at Pier Sixty in New York City

May 27, 2026

Reaching Multicultural Audiences at the POC: Lessons from the Award-Winning Beyfortus Campaign

Representatives from Phreesia Network Solutions accept the award for Best Unbranded Campaign at the 2026 POC Now Summit at Pier Sixty in New York City.

May 13, 2026

How Phreesia Brought the Magic of Sesame Street to the Point of Care

PHM's Kaila Mines accepts the Rising Star Award at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 27, 2026

How Kaila Mines is Redefining Point of Care for the Next Generation of Marketers

Mike Collette accepts Lifetime Achievement Award at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 20, 2026

Build From the Exam Room Back: Lessons from POC Pioneer Mike Collette

Jen Singer and Matthew Zachary address attendees at the 2026 POC Now Summit at Pier Sixty in New York City

Apr 13, 2026

How to Design Point of Care Messaging Through the Patient Lens

Recommended ALT text: Three individuals speaking on stage at POCMA's 2026 POC Now Summit in New York City

Apr 1, 2026

From Moments to Momentum: What Pharma Marketers Need to Know from the 2026 POC Now Summit

POCMA Co-Chairs Linda Ruschau and Dave Paragamian present at a POCMA POC NOW Summit Event

Mar 26, 2026

From Foundation to Future: POCMA’s Board Co-Chairs Reflect on the Growth of Point of Care—and What Comes Next

Male-presenting healthcare provider discussing best practices for point of care marketing

Mar 16, 2026

The Reality of Modern Care: What Today’s Clinicians Want Pharmaceutical Marketers to Understand

Panel discussion at a healthcare conference highlighting collaboration and team-based care in point-of-care marketing.

Feb 19, 2026

Care Is a Team Sport: What Happens After the Prescription Is Written

Several HCPs discussing what pharmaceutical marketers need to know in 2026 at POCMA's Candid Conversations event

Feb 13, 2026

How to Build Trust with Patients: What Healthcare Professionals Say Actually Works at the Point of Care

Feb 4, 2026

[New Research] The Power of Point of Care: 2026 Patient and Provider Engagement Trends Shaping Healthcare Messaging

Several HCPs discussing what pharmaceutical marketers need to know in 2026 at POCMA's Candid Conversations event

Jan 29, 2026

8 Things Healthcare Professionals Want Pharmaceutical Marketers to Know in 2026

Dec 18, 2025

The New Faces of Care: 5 Healthcare Professional Personas Every Point of Care Strategy Should Reach

Nov 20, 2025

Certified for Trust: A Conversation on Why Point of Care Certification Sets the Standard for Accountability

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