Point of Care NOW Industry Summit: Shaping the Future of Healthcare Marketing

Join us for the latest conversations with the leaders shaping the future of healthcare marketing. Discover the advancements at the point of care and the innovations impacting patient and healthcare provider experiences. Discover cutting-edge strategies and groundbreaking insights on:

  • Learning to leverage data for smarter patient engagement
  • Educating HCPs for broader impact
  • Personalizing marketing content through point of care marketing
  • Integrating digital and in-person marketing experiences
  • Building multi-channel marketing campaigns that drive results
  • Optimizing your marketing for modern healthcare standards


Level up your knowledge and network with industry leaders.

Join us at the forefront of industry advancements!

March 20th, 2024, 9:00 am, The Altman Building, 135 W 18th St, New York, NY

The Point of Care NOW Industry Summit has consistently been a pivotal event, fostering an environment where ideas flourish, collaborations thrive, and the future of healthcare unfolds. 

Hotel Accomodations

King Bed Bronze Rooms – $309/night

The Guest Room Rates are quoted exclusive of any applicable taxes and fees. Guests shall guarantee all reservations via individual credit card. Individual reservations require a two (2) day cancellation by 3PM EST to avoid one night’s room and tax. No shows shall result in one night room and tax to be posted on the credit card provided.

All reservations are due no later than Monday, February 12, 2024.

Proudly Endorsed by Our Valued Sponsors

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing