The Point of Care delivers unmatched relevant, trust, and timing. As the leading voice of the channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:
Define standards for the POC channel to ensure trust, consistency, and credibility across the industry.
Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel.
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes.
Develop actionable best practices to guide marketers through every stage of POC campaigns—from planning and buying to execution and measurement.
Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix.
No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.
New Research is Reshaping Healthcare Marketing Strategy
Research from POCMA and Ipsos reveals that POC marketing significantly influences patient behavior, with 35% starting new medications and 63% making dietary changes post-exposure. The study highlights POC’s effectiveness across diverse demographics, notably higher engagement among Black and Hispanic patients.
Now On Demand
The annual POC NOW Summit brings together top voices from across the healthcare spectrum to inform, empower, and drive innovation in point of care marketing. Our mission is to enhance this crucial channel, creating better engagement and stronger outcomes.
5 Reasons Why Point of Care Should Be a Cornerstone of Your Media Investment in 2026
As planning season approaches, more brands are considering Point of Care (POC) as a key channel to reach and convert audiences. Why? Because they’re seeing real results.
POCMA members do more than belong. We come together with shared purpose, collaborating to drive strategic excellence and strengthen how we innovate, expand, and deliver information exactly when patients and providers need it most. Our members are truly connected, motivated not only to elevate their brands but to enhance the care experience itself.
Join us in shaping the next chapter of Point of Care marketing.
Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.
For inquiries, please contact info@pocmarketing.org.