The Point of Care delivers unmatched relevant, trust, and timing. As the leading voice of the channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:
No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.
New Research is Reshaping Healthcare Marketing Strategy
Research from POCMA and Ipsos reveals that POC marketing significantly influences patient behavior, with 35% starting new medications and 63% making dietary changes post-exposure. The study highlights POC’s effectiveness across diverse demographics, notably higher engagement among Black and Hispanic patients.
Now On Demand
The annual POC NOW Summit brings together top voices from across the healthcare spectrum to inform, empower, and drive innovation in point of care marketing. Our mission is to enhance this crucial channel, creating better engagement and stronger outcomes.
Point of Care Revenue Surpassed $1 Billion in 2024 — What’s Driving the Surge
POC revenue among POCMA members topped $1 billion in 2024 — marking a 16% increase from 2023. Learn what’s driving this growth, from the trusted messaging and precision targeting to the improved patient engagement offered by POC. And discover the trends leading pharmaceutical brands to make POC a core part of their media strategies in 2026
POCMA members do more than belong. We come together with shared purpose, collaborating to drive strategic excellence and strengthen how we innovate, expand, and deliver information exactly when patients and providers need it most. Our members are truly connected, motivated not only to elevate their brands but to enhance the care experience itself.
Join us in shaping the next chapter of Point of Care marketing.
Discover what sets this community apart for industry leaders: clear-eyed insights, unmatched expertise, and a shared commitment to advancing the entire field.
CheckedUp
Dr. Richard Awdeh
CEO
PHM
Sarah Bast
EVP, Investment Marketplace
WebMD
Nicole Stratford
Vice President Point of Care and Consumer Health, WebMD Provider Services
American Heart Association
Kelly Cunha Pokorny
National Director, Brand Marketing
RXNT
John Malamphy
EVP, RXNT Media
Doceree
Harshit Jain MD
Founder & Global CEO
Targeted Media Health
John Kenyon
SVP Managing Director
CMI
Christine Mormile
Director, Media
Terraboost Media
Brett Morrison
Founder
Phreesia
David Linetsky
SVP LIFE SCIENCES
Relevate Health
Matt Botkin
Group VP POC Solutions
ConnectiveRx
Laura Blair
SVP Business Development
Health Monitor
David Paragamian
CEO
InStep Health
Nathan Lucht
President and Chief Executive Officer
Populus Health Technologies
Ray Rotolo
Chief Growth Officer
Veradigm
Stuart Green
Senior Vice President & General Manager
Office Ally
Brad Royer
Chief Product Officer
Mesmerize
Craig Mait
President & Chief Revenue Officer
Compas
Nicole Woodland – De Van
President
Doximity
Harshit Jain MD
Founder & Global CEO
Alliance for Audited Media
Richard Murphy
CEO, President and Managing Director
Constant Media
Wills Robbins
CEO/Founder
Coverwrap Communications
David M. Kenyon
President
Flora
Angelo Campano
Managing Partner
PulsePoint
Keith Matt
VP of Sales
Rapport
Laura Brandes
Group Director
PatientPoint
Linda Ruschau
Chief Commerical Officer
U360 Medical
Kev Ungi
VP Product Communication Strategy
ZS
Victoria Summers
Principal
Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.
For inquiries, please contact info@pocmarketing.org.