Who We Are

The Point of Care Marketing Association (formerly known as the Point of Care Communication Council, or PoC3) was founded in 2013 by forward-thinking industry leaders seeking to gain strength and scale through collaboration.

How We Define
“Point of Care”

Point of Care is anywhere and everywhere a consumer is receiving care via an interaction with a healthcare professional.

Point of Care media effectively uses a multitude of channels to target patients and their healthcare providers throughout their healthcare journey.

Doctor’s offices
Pharmacies
Hospitals
Other healthcare facilities
Telehealth applications

Our Mission

To support the continued growth of the POC channel through education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes

Our Vision

Be the leading POC resource, attracting companies to become members who share the same goal of educating patients, caregivers, and HCPs when it matters most

Our Objectives

Increase awareness of POC media

1
POCMA is committed to ensuring the POC channel continues to grow as a vital and innovative segment of healthcare marketing.

Educate about the impact of POC media

2
POCMA provides promotional support and educational resources on the impact of POC media to positively contribute to patient health outcomes.

Establish industry conduct guidelines

3
POCMA develops standards to ensure appropriate and ethical business conduct to support fair competition and overall POC industry growth.

Lead the conversation on best practices

4
POCMA is a leader in directing industry discussions and guiding the process by which best practices and benchmarks are established.

Build connections with POC industry leaders and influencers

5
POCMA operates at the cross-section of industry decision makers to support POC channel marketers.