Who We Are

The Point of Care Marketing Association (formerly known as the Point of Care Communication Council, or PoC3) was founded in 2013 by forward-thinking industry leaders seeking to gain strength and scale through collaboration.

How We Define
“Point of Care”

Point of Care is defined as the moment a patient receives care via an interaction with a healthcare professional in a healthcare setting. A healthcare setting includes doctor offices, pharmacies, hospitals, other healthcare facilities and via virtual care.

Point of Care Media is targeted to patients, caregivers, and/or providers and is generally intended to be delivered before, during, and/or after an interaction at the Point of Care with the goal of facilitating a discussion between Healthcare professionals and patients to improve patient outcomes.

Doctor’s offices
Other healthcare facilities
Telehealth applications

Our Mission

To support the continued growth of the POC channel through education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes

Our Vision

Be the leading POC resource, attracting companies to become members who share the same goal of educating patients, caregivers, and HCPs when it matters most

Our Objectives

Increase awareness of POC media

POCMA is committed to ensuring the POC channel continues to grow as a vital and innovative segment of healthcare marketing.

Educate about the impact of POC media

POCMA provides promotional support and educational resources on the impact of POC media to positively contribute to patient health outcomes.

Establish industry conduct guidelines

POCMA develops standards to ensure appropriate and ethical business conduct to support fair competition and overall POC industry growth.

Lead the conversation on best practices

POCMA is a leader in directing industry discussions and guiding the process by which best practices and benchmarks are established.

Build connections with POC industry leaders and influencers

POCMA operates at the cross-section of industry decision makers to support POC channel marketers.
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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing