Patients and providers don’t always start on the same page. Your DTC and HCP messaging should help close that gap by supporting real conversations and shared decisions. When aligned, these efforts build trust and drive outcomes across the care journey. Brands that show up with timely, well-placed Point of Care content do more than inform; they influence what happens next.
Featuring insights from leaders at the 2025 POC NOW Summit, get a practical roadmap to close communication gaps, unify strategies, and deliver measurable results through smarter DTC and HCP integration at the Point of Care.