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In healthcare marketing, reaching specialized and hard-to-access audiences is essential for impactful campaigns. Minority organ transplants illustrate a critical area where traditional methods often fall short, revealing a unique opportunity for targeted outreach. This case study explores how Point of Care (POC) marketing strategies address historical and cultural barriers to effectively engage these vital, hard-to-reach groups. The insights gained from this example provide valuable lessons for marketers aiming to connect with other specialized populations. By utilizing precise targeting and POC approaches, marketers can overcome outreach challenges and address significant healthcare gaps. These strategies not only boost engagement but also enhance outcomes in critical areas.

Gain leading POC insights with Melissa Gordon-Ring, Global President, Health at IPG Mediabrands, as she explores breaking industry silos, leveraging AI, and pioneering new opportunities in Point of Care marketing. Explore her vision on the future of patient-centric communication and driving innovation in healthcare.

Discover how precision targeting and trusted, patient-centered content can transform your marketing strategy, improve patient outcomes, and keep you ahead in an evolving healthcare landscape. Whether you're optimizing existing campaigns or need more insight on POC, this is a must-read for healthcare leaders looking to make a real impact.

Print media is crucial in healthcare marketing, working alongside digital strategies to ensure every patient is optimally reached with retention, utility, and accessibility in mind. With AI-enhanced personalization, print modernizes patient communication and provides focused engagement at points of care.

Patient engagement and medication adherence remain critical challenges, influencing patient health education and ultimately outcomes.

Explore healthtech innovations leading point of care (POC) landscape to create better patient outcomes. Discover how POCMA members are transforming patient care through AI-driven content personalization, precision messaging, and synchronized platforms.

Virtual care has transformed healthcare marketing strategies. Discover 5 ways to leverage telehealth trends, engage patients digitally, and boost ROI based on patient feedback.

Research by ZS reveals Point of Care POC messaging boosts prescriptions by 6-8%. Explore why POC is a healthcare marketing must-have for healthcare initiatives. Our study uncovers patient and provider perspectives, POC's growing importance, and key opportunities to enhance your healthcare messaging strategy.

Boost your healthcare marketing ROI with EHR-based advertising. Learn how to identify the right EHR advertising partner, measure impression quality, and ensure compliance. Discover 7 critical questions to ask potential vendors and gain insights into optimizing your EHR marketing campaigns.

Point of care marketing strategies can boost patient access to treatments. Learn about aligning messaging to optimize patient access, leveraging diverse tactics across care settings, and addressing affordability concerns. Explore how to improve healthcare outcomes and pharmaceutical success.

Get the facts and approaches on the health literacy gap and strategies to improve patient engagement. Learn about the challenges in healthcare communication, the importance of simplifying medical language, and effective marketing tactics to enhance patient understanding and participation in their health journey. Get tips to create accessible, relevant, and actionable health information for better patient outcomes.

Upgrade your healthcare marketing mastery with the online Point of Care Academy. Gain practical skills and insider knowledge to elevate your strategy and reach patients and providers in critical moments and trusted spaces. Flexible, expert-led courses for all levels. Get the details here!