Meet our Industry Advisory Council

We are grateful to have an elite group of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies on our Industry Advisory Council (IAC).

Our IAC members serve as a core industry voice in helping us shape the future of the POC channel. They advise and support POCMA in its strategic initiatives, which are aimed at education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes. 

Wendy Arnon

Director at the Media Center, IAB

Benjamin Assor

SVP Director of Media Activation
Solve(d), part of FCB Health

Yesenia Bautista

Vice President, POC

Rachel Costello

Director of Media Activation
GSK, US Pharmaceuticals

Mitch Dekoven

Senior Principal – Health Economics/Outcomes Research

Liz Dexter

Vice President, POC

Lisa Hentze

Outdoor Media Group

Sarah Kadish

Group Partner

Theresa Mc Addle

Director, Brand Marketing
Nature Made Essentials

Seth Mellin

Associate Director, Point of Care
Rapport WW

Colleen Milway

Director, Global Customer Capabilities, US Media, Amgen

Shannon Mitchell

Director of Global Media Operations

Naveed Patel

Director | Worldwide Media and Planning

Meghan Pisano

Group Director, Partnerships

Harlan Schwartz

EVP Media

Peter Smith


Aditi Tuteja

Director, Diabetes Marketing Integrated Care

Steven Underweiser

Associate Director, HCP Media Strategy & Channel Planning

Julie Young

Pharmaceutical and OTC Marketing Consultant
WHY Consulting LLC

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on,, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing