Meet our Industry Advisory Council

We are grateful to have an elite group of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies on our Industry Advisory Council (IAC).

Our IAC members serve as a core industry voice in helping us shape the future of the POC channel. They advise and support POCMA in its strategic initiatives, which are aimed at education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes. 

Wendy Arnon

Director of Agencies – Americas
YouGov America Inc.

Benjamin Assor

SVP Director of Media Activation
Solve(d), part of FCB Health

Yesenia Bautista

Vice President, POC
PHM

Rachel Costello

Director of Media Activation
GSK, US Pharmaceuticals

Mitch Dekoven

Senior Principal – Health Economics/Outcomes Research
IQVIA

Liz Dexter

Vice President, POC
PHM

Millie Diaz

Executive Director
Resolution

Holly Dunn

EVP, Health Digital Investment and Biddable Media Lead
Havas Media Group

Grant Grava

Managing Director
Covington Associates

Lisa Hentze

Director
Outdoor Media Group

Sarah Kadish

Group Partner
J3

Theresa Mc Addle

Director, Brand Marketing
Nature Made Essentials
Pharmavite

Colleen Milway

Milway Media Consulting

Shannon Mitchell

Director of Global Media Operations
Merck

Lauren Murphy

Director, Consumer Marketing
Biohaven

Naveed Patel

Director | Worldwide Media and Planning
BMS

Meghan Pisano

Group Director, Partnerships
Initiative

Harlan Schwartz

EVP Media
Evoke

Peter Smith

Manager
Rapport

Aditi Tuteja

Director, Diabetes Marketing Integrated Care
Sanofi

Steven Underweiser

Associate Director, HCP Media Strategy & Channel Planning
AbbVie

Julie Young

Pharmaceutical and OTC Marketing Consultant
WHY Consulting LLC