Meet our Industry Advisory Council

We are grateful to have an elite group of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies on our Industry Advisory Council (IAC).
Our IAC members serve as a core industry voice in helping us shape the future of the POC channel by: ​
Building industry consensus around measurement, auditing, and verification
Identifying and establishing alliances and partnerships to drive new strategic imperatives
Ideating and developing roadmaps to ignite innovation
Liz Hopkins

Associate Director Marketing Center
AbbVie

Wendy Arnon

Director of Agencies – Americas
YouGov America Inc.

Lauren Murphy

Director, Consumer Marketing
Biohaven

Naveed Patel

Director | Worldwide Media and Planning
BMS

Colleen Milway

HCP Consultant
Boehringer Ingelheim

Grant Grava

Managing Director
Covington Associates

Julie Young

VP/General Manager,
Equelle/Women’s Health
Pharmavite

Harlan Schwartz

EVP Media
Evoke

Zachary Lowe

Media Director
GSK

Holly Dunn

EVP, Health Digital Investment and Biddable Media Lead
Havas Media Group

Meghan Pisano

Group Director, Partnerships
Initiative

Mitch Dekoven

Senior Principal – Health Economics/Outcomes Research
IQVIA

Sarah Kadish

Group Partner
J3

Jeffrey Erb

President
McCann Health Engagement

Shannon Mitchell

Associate Director US Consumer
Media Merck

Lisa Hentze

Director
Outdoor Media Group

Yesenia Bautista

Point of Care Director
PHM

Liz Dexter

Point of Care Director
PHM

Peter Smith

Manager
Rapport

Aditi Tuteja

Director, Diabetes Marketing Integrated Care
Sanofi

Benjamin Assor

SVP Director of Media Activation
Solve(d), part of FCB Health

Become a Member

By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

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For more information on The Point of Care Marketing Association, please connect with us.

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