Our IAC members serve as a core industry voice in helping us shape the future of the POC channel. They advise and support POCMA in its strategic initiatives, which are aimed at education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes.
Director at the Media Center, IAB
SVP Director of Media Activation
Solve(d), part of FCB Health
Vice President, POC
PHM
Director of Media Activation
GSK, US Pharmaceuticals
Senior Principal – Health Economics/Outcomes Research
IQVIA
Vice President, POC
PHM
Director
Outdoor Media Group
Group Partner
J3
Director, Brand Marketing
Nature Made Essentials
Pharmavite
Associate Director, Point of Care
Rapport WW
Director, Global Customer Capabilities, US Media, Amgen
Director of Global Media Operations
Merck
Director | Worldwide Media and Planning
BMS
Group Director, Partnerships
Initiative
EVP Media
Evoke
Manager
Rapport
Director, Diabetes Marketing Integrated Care
Sanofi
Associate Director,
HCP Media Strategy & Channel Planning
AbbVie
Pharmaceutical and OTC Marketing Consultant
WHY Consulting LLC
By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.
Kelly Cunha Pokorny