Meet our Industry Advisory Council

We are grateful to have an elite group of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies on our Industry Advisory Council (IAC).

Our IAC members serve as a core industry voice in helping us shape the future of the POC channel. They advise and support POCMA in its strategic initiatives, which are aimed at education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes. 

Liz Hopkins

Associate Director Marketing Center
AbbVie

Wendy Arnon

Director of Agencies – Americas
YouGov America Inc.

Lauren Murphy

Director, Consumer Marketing
Biohaven

Naveed Patel

Director | Worldwide Media and Planning
BMS

Colleen Milway

HCP Consultant
Boehringer Ingelheim

Grant Grava

Managing Director
Covington Associates

Julie Young

VP/General Manager,
Equelle/Women’s Health
Pharmavite

Harlan Schwartz

EVP Media
Evoke

Rachel Costello

Director of Media Activation
GSK, US Pharmaceuticals

Holly Dunn

EVP, Health Digital Investment and Biddable Media Lead
Havas Media Group

Meghan Pisano

Group Director, Partnerships
Initiative

Mitch Dekoven

Senior Principal – Health Economics/Outcomes Research
IQVIA

Sarah Kadish

Group Partner
J3

Shannon Mitchell

Associate Director US Consumer
Media Merck

Lisa Hentze

Director
Outdoor Media Group

Yesenia Bautista

Point of Care Director
PHM

Liz Dexter

Point of Care Director
PHM

Peter Smith

Manager
Rapport

Millie Diaz

Executive Director
Resolution

Aditi Tuteja

Director, Diabetes Marketing Integrated Care
Sanofi

Benjamin Assor

SVP Director of Media Activation
Solve(d), part of FCB Health