Join our Membership Community

Members of The Point of Care Marketing Association benefit from the collaborative efforts of major industry participants to advocate for the POC channel.

We have three membership types:

General Member

Organizations and corporations which operate and/or sell Point of Care Media are eligible for General Membership.

  • General Members who have annual point of care revenue above a threshold as established by the Board of Directors when establishing annual dues AND who have been in business in the United States for a minimum of three years are eligible for a Board of Director seat.

 

  • General Members who have annual point of care revenue below a threshold as established by the Board of Directors when establishing annual dues are not eligible for a Board of Director seat.

 

  • Two General members who have been in business in the United States for a minimum of three years and who have annual point of care revenue that falls below the established threshold, may be elected to the Board upon agreement of paying an additional fee. The Board of Directors will approve these upgrades and these members will serve on the Board for a two-year term.

Affiliate Member

Organizations who are engaged as service providers or otherwise provide support of the point of care media channel and/or those who can support healthcare providers beyond the point of care are eligible for Affiliate membership.

The Board of Directors shall elect five (5) Affiliate Members to serve on the Board of Directors, who shall hold office for a two-year period:

• Two (2) Auditing companies
• One (1) Research/Consulting company
• Two (2) Media agencies

Reciprocal Member

Designated for other trade associations, non-profit organizations, or coalitions that have mutual interest in the Point of Care healthcare arena.

Reciprocal Members shall not have the right to vote and shall not be considered “members” within the meaning of Section 29-401.02(24)(a) of the Act.

In addition to meeting one of the three membership categories, Point of Care Marketing Association members must

1. Agree to abide by the Point of Care Marketing Association Bylaws, Mission Statement, Ethics Policy, Antitrust Policy, and other applicable policies adopted by the Board of Directors from time to time;

2. Agree to maintain compliance with all applicable governmental laws and regulations; and

3. Not be subject to a federal or state criminal indictment, investigation or other related action by a federal or state agency regarding the member company or its current employees involving allegations of fraud, deception, or crimes of moral turpitude that may affect the reputation of the Association.

The Benefits of Membership

P

Promotion

  • Promote member content via POCMA’s social media properties and marketing communication sources

  • Promote affiliation with POCMA and certification seal

O

Opportunity

  • Serve as a Board Member (Eligible General members) 
  • Eligible to be elected Board Members (Affiliate members)
  • Join forces to produce industry whitepapers and 3rd party research

C

Collaboration

  • Influence the focus and strategic growth of POC through a collaborative effort across major industry participants via participation in POCMA’s committees

M

Member Savings

  • Discounted rates to exclusive member-only POCMA events 
  • Discounted rates for POCMA’s Verification and Validation Certification

A

Access

  • Access to POCMA educational materials
  • Access to customized research 

Steps to becoming a Point of Care Marketing Association Member

1

Submit membership application 

2

Get approved by POCMA’s Board of Directors

3

Complete POCMA’s membership agreement 

4

Pay membership fee, based on organization category

5

Renew annually

Apply for Membership

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing