Senior Vice President of Audit Services
Alliance for Audited Media
The BPA iCompli Technology Assurance division of BPA Worldwide provides independent verification services for publishers, buyers, technology platforms (supply-side and demand-side), digital exchanges, and measurement companies looking to validate their compliance to generally accepted industry guidelines for digital ad measurement, digital inventory quality, brand safety controls, anti-fraud controls, anti-malware controls, and anti-piracy controls. BPA iCompli is an approved certification provider for The Point of Care Marketing Association’s Verification & Validation Guidelines.
CheckedUp is a physician founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is the nation’s largest 100% digital, specialty focused point of care network with a national footprint.
At ConnectiveRx we take the pain out of the prescription process. Using innovation and human empathy we cut through red tape for patients and create access to medications—taking a process that can be expensive and difficult for them and making it as painless as possible. We give pharma manufacturers the benefit of one single partner to connect patients with prescribed medications through hub and support services, point of care affordability and copay programs, and awareness + adherence solutions. The result? Happier patients with a stronger personal connection to their medication brand. Hundreds of pharma companies and 530+ drug brands rely on our results.
Our mission at ConnectiveRx is to take the pain out of the prescription process and we believe that point of care channels are essential to the success of that mission. With our POCMA membership, we look forward to continuing to enhance education, thought-leadership, and solutions that advance the point-of-care-industry and better support patients along their journey to better health.
President and Chief Commercial Officer, ConnectiveRx
Constant Media is a leading provider of Point of Care media. Our cutting edge patient education tools enhance the patient/provider dialogue and have proven successful in improving health outcomes and driving strong ROI results for pharma brands.
CEO / Founder,
Doceree is the first global network of HCP-only platforms for programmatic messaging. Founded in 2019 by eminent healthcare marketing professionals, Doceree aims to address the problem of rising cost of healthcare by bringing efficiency and effectiveness to healthcare professional engagement (HCP) by using data and creativity in healthcare marketing.
The platform seamlessly connects pharma brands and digital platforms and allows products and services of the former to be marketed to HCPs on the latter. With offices in the US, UK & Europe and in the emerging markets, Doceree is the only company in the HCP marketing space to be present at multiple global geographies. Powered by its proprietary AI engine- ESPYIANTM, Doceree precision targets over 2 million HCPs across the US, Europe and UK and emerging markets. The platform’s AI algorithm can understand behavior of clinicians, enabling pharma brands to target them in a streamlined manner based on their specialty and demography.
Doceree is excited to partner with POCMA and bring standardization to HCP messaging on point-of-care channels. We will utilize the collaboration to educate marketers around industry best practices and tactics for meaningful communication campaigns. The partnership also provides us the opportunity to equip platforms on making the most of messaging from life sciences organizations to improve patient outcomes. We look forward to working cohesively with other members to evolve the POC ecosystem, bringing transparency and effectiveness to POC messaging.
Harshit Jain MD
Founder & Global CEO, Doceree
InStep Health is the most advanced healthcare communications network, delivering vital information at key moments of the healthcare journey to patients and providers everywhere. We offer pharmaceutical, OTC, and other healthcare marketers a fully integrated messaging platform that combines the power of tactile and digital media activation with access to over 250k HCPs, working in over 177k offices, and exclusive programs in 26k+ pharmacy locations nationwide.
MedFuse is a healthcare data technology company creating value for client-partners by combining one of the most complete real-world healthcare databases with a modern technology platform and tools. MedFuse is led by industry veterans who have been delivering claims data solutions for over 40 years. MedFuse leverages a rich data resources to reduce costs, increase revenue and contribute to population health.
POC is a powerful channel, providing brand and health education to patients and physicians. We’re eager to partner with POCMA members to help reduce costs, increase efficiencies, and contribute to population health by leveraging pharmacy and medical claims.
Chief Strategy Officer, MedFuse
Mesmerize President & Chief Revenue Officer
PatientPoint® is the patient-physician engagement platform. Our innovative, tech-enabled solutions drive richer discussions between doctors and patients and connect pharmaceutical and health and wellness brands to valuable patients across the entire care journey. With nearly 140k unique healthcare providers in 18 specialties, one in three prescriptions is now written by a PatientPoint provider. See how we can deliver forecast-altering growth for your brand.
I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.
Chief Client Officer, PatientPoint
For over 35 years, Physician’s Weekly has provided trusted medical news and information to healthcare professionals in hospitals and group practices. Our omni-channel approach allows for unique & impactful targeted marketing opportunities to physicians and patients that deliver proven results.
Physician’s Weekly has built its reputation as a valuable source of medical information for physicians and their staff. Our brand is recognized and trusted by the entire medical team at the point of care — and we continue to expand to meet the needs of DTC marketing initiatives. Physician’s Weekly appreciates the efforts of POC Marketing Association to acknowledge the distinct “arteries” comprising POC marketing, which make it the vital channel that it is.
POPULUS MEDIA provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Populus is excited to be part of an organization who is recognizing the changing landscape of where patients are receiving care
Chief Growth Officer
Primary Care Notebook is a digital, point-of-care, diagnostic and treatment tool that provides support to PCPs, primarily during patient consultations. Comprising 40,000 pages of clinically indexed information, Primary Care Notebook gives clinicians easy access to bite-sized relevant extracts of international guidance, through use of key word searches or a series of filters within its clinical chapters. Developed with algorithms that ‘think’ as a PCP would, Primary Care Notebook quickly supports the clinician in-consultations where they are looking for added re-assurance in their diagnosis and treatment plan, or in cases of managing a patient with a condition they are less familiar with. Healthcare marketers leverage this specific opportunity to drive switch campaigns, or to increase diagnostic and referral rates.
Being a member of the POCMA helps us perpetuate and advance the foundation of ethics and integrity essential to healthcare marketers. Contributing to the growth of the POC Channel aligns with our goal to advance patient care while delivering value to our supporters.
Vice President, Primary Care Notebook
The cure for complex communication.
We simplify complicated products and technologies to create content that educates, reassures and empowers patients and healthcare professionals. The result is more meaningful conversations that are proven to drive patient engagement, doctor recommendations and healthier outcomes.
Uniting medical messaging with consumer marketing.
Based on 20+ years of partnering with the largest brands in the world, U360 Medical brings a unique perspective on the art and science of creative content in the medical arena.
A different kind of team.
A curiously nerdy, medically minded bunch of scientists, strategists, creatives, and video experts who create gold-standard communication.
We believe custom point-of-care content increases engagement and leads to better outcomes for patients, providers, and brands. Please reach out to learn how we can support your content needs.
VP Product Communication Strategy, U360 Medical
Veradigm is a healthcare technology company that drives value through its unique combination of platforms, data, expertise, connectivity, and scale. Some healthcare technology companies deliver clinical data for biopharma and health plans, some help turn that data into insights, others serve healthcare providers directly by providing point-of-care clinical software and patient outreach platforms. Veradigm does it all.
At Veradigm, we share in POCMA’s goal of raising healthcare providers’ awareness through innovative point of care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices and building connections with other point-of-care industry leaders and influencers.
Senior Vice President & General Manager
WebMD Point of Care in-office and in-hospital solutions reach over 500,000 HCPs across 300,000+ doctors’ offices and 2,000 hospitals to meet the needs of patients at every stage of their healthcare journey. WebMD’s platforms support physicians, hospitals, and healthcare organizations in elevating patient-centric interactions to reach and engage qualified patients, improving outcomes and driving growth.
As a forum for Point of Care and industry thought leaders to convene and collaborate, POCMA fosters both innovation and problem solving to drive growth of the channel. From hospitals and doctors’ offices to pharmacies and digital point of care, POCMA includes the entire care continuum at every setting patients are receiving care. This breadth in focus is important because it supports both the evolving point of care landscape and the way our industry partners view opportunities in this space.
Vice President Point of Care and Consumer Health, WebMD Provider Services