Senior Vice President of Audit Services
Alliance for Audited Media
CheckedUp is a physician founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is the nation’s largest 100% digital, specialty focused point of care network with a national footprint.
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.
Point of Care is essential to CMI Media Group’s marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient’s visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers.
Compas partners with the industry’s leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of our clients’ media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging our clients’ collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend.
“This is an important and growing space for our agencies and it’s important that CMI Media Group and Compas have a place at the table along with many of our preferred supplier partners to promote the POC channel with our pharma clients. With the great work that POCMA is doing in the areas of education, certification, and promotion, we’re excited to be part of the association”
Nicole Woodland – De Van
Communimed is the leading provider of point-of-care marketing solutions in Canada, offering a network of patient education at the crucial intersection where compassion and care meet action and impact. Our curated and evidence-based approach to content development inspires engagement and drives action, ensuring patients are fully informed and empowered to engage HCPs efficiently and effectively.
“By joining the Point of Care Marketing Association, Communimed is thrilled to partner with like-minded individuals who share our passion for excellence in the field. We firmly believe that we can make a significant contribution to quality of care and look forward to working with the POCMA to achieve our shared goals.”
At ConnectiveRx we take the pain out of the prescription process. Using innovation and human empathy we cut through red tape for patients and create access to medications—taking a process that can be expensive and difficult for them and making it as painless as possible. We give pharma manufacturers the benefit of one single partner to connect patients with prescribed medications through hub and support services, point of care affordability and copay programs, and awareness + adherence solutions. The result? Happier patients with a stronger personal connection to their medication brand. Hundreds of pharma companies and 530+ drug brands rely on our results.
Only in associations can we all help the tide to rise so everyone wins. Collective thinking to find solutions in true partnership with my industry peers is my motivation to dedicate my time to POCMA. We want to create a trusted third party that can offer guidance and be a light in all the noise.
SVP Business Development , ConnectiveRx
Constant Media is a leading provider of Point of Care media. Our cutting edge patient education tools enhance the patient/provider dialogue and have proven successful in improving health outcomes and driving strong ROI results for pharma brands.
CEO / Founder,
Doceree is the first global network of HCP-only platforms for programmatic messaging. Founded in 2019 by eminent healthcare marketing professionals, Doceree aims to address the problem of rising cost of healthcare by bringing efficiency and effectiveness to healthcare professional engagement (HCP) by using data and creativity in healthcare marketing.
The platform seamlessly connects pharma brands and digital platforms and allows products and services of the former to be marketed to HCPs on the latter. With offices in the US, UK & Europe and in the emerging markets, Doceree is the only company in the HCP marketing space to be present at multiple global geographies. Powered by its proprietary AI engine- ESPYIANTM, Doceree precision targets over 2 million HCPs across the US, Europe and UK and emerging markets. The platform’s AI algorithm can understand behavior of clinicians, enabling pharma brands to target them in a streamlined manner based on their specialty and demography.
Doceree is excited to partner with POCMA and bring standardization to HCP messaging on point-of-care channels. We will utilize the collaboration to educate marketers around industry best practices and tactics for meaningful communication campaigns. The partnership also provides us the opportunity to equip platforms on making the most of messaging from life sciences organizations to improve patient outcomes. We look forward to working cohesively with other members to evolve the POC ecosystem, bringing transparency and effectiveness to POC messaging.
Harshit Jain MD
Founder & Global CEO, Doceree
HealthCentral is the leading digital health platform serving patients, caregivers and healthcare professionals navigating serious and chronic conditions. Our singular focus on serving the chronic and serious condition community drives deeper connection and engagement. Our editorial team and contributors have firsthand experience helping people manage serious and chronic conditions. Through our empathetic and award-winning content, we convene and engage loyal audiences who take active roles in their health journey.
Executive Vice President, Sales
InStep Health is the most advanced healthcare communications network, delivering vital information at key moments of the healthcare journey to patients and providers everywhere. We offer pharmaceutical, OTC, and other healthcare marketers a fully integrated messaging platform that combines the power of tactile and digital media activation with access to over 250k HCPs, working in over 177k offices, and exclusive programs in 26k+ pharmacy locations nationwide.
Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. With more than 80,000 employees, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $14.9 billion in FY2022. Learn more about us at www.Labcorp.com or follow us on LinkedIn and Twitter @Labcorp.
We are excited to partner with the POCMA and continue to advance Point of Care marketing, empowering patients to make clearer, more confident decisions for those dealing with some of life’s most critical choices.
Head of Media, Labcorp and Ovia Health
MedFuse is a healthcare data technology company creating value for client-partners by combining one of the most complete real-world healthcare databases with a modern technology platform and tools. MedFuse is led by industry veterans who have been delivering claims data solutions for over 40 years. MedFuse leverages a rich data resources to reduce costs, increase revenue and contribute to population health.
POC is a powerful channel, providing brand and health education to patients and physicians. We’re eager to partner with POCMA members to help reduce costs, increase efficiencies, and contribute to population health by leveraging pharmacy and medical claims.
Chief Strategy Officer, MedFuse
Mesmerize President & Chief Revenue Officer
OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Connecting over 2MM U.S. healthcare providers and millions of their patients through an intelligent technology platform embedded within a proprietary digital point-of-care network, as well as web display and social integration, OptimizeRx helps life sciences organizations to engage and support their customers.
“In accordance with our mission to create a more informed and empowered healthcare community, we’re delighted to be part of this growing consortium focused on nurturing the point-of-care space as a productive and valuable outlet to engage patients and providers.”
Chief Commercial Officer, OptimizeRx
PatientPoint® is the patient engagement platform for every point of care. Our innovative, tech-enabled solutions create more effective doctor-patient interactions and deliver high value for patients, providers and healthcare sponsors. Through our nearly 140k unique healthcare provider relationships, PatientPoint’s solutions impact roughly 750 million patient visits each year, further advancing our mission of making every doctor-patient engagement better®. Learn more at patientpoint.com.
I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.
Chief Client Officer, PatientPoint
For over 35 years, Physician’s Weekly has provided trusted medical news and information to healthcare professionals in hospitals and group practices. Our omni-channel approach allows for unique & impactful targeted marketing opportunities to physicians and patients that deliver proven results.
Physician’s Weekly has built its reputation as a valuable source of medical information for physicians and their staff. Our brand is recognized and trusted by the entire medical team at the point of care — and we continue to expand to meet the needs of DTC marketing initiatives. Physician’s Weekly appreciates the efforts of POC Marketing Association to acknowledge the distinct “arteries” comprising POC marketing, which make it the vital channel that it is.
POPULUS MEDIA provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Populus is excited to be part of an organization who is recognizing the changing landscape of where patients are receiving care
Chief Growth Officer
Primary Care Notebook is a digital, point-of-care, diagnostic and treatment tool that provides support to PCPs, primarily during patient consultations. Comprising 40,000 pages of clinically indexed information, Primary Care Notebook gives clinicians easy access to bite-sized relevant extracts of international guidance, through use of key word searches or a series of filters within its clinical chapters. Developed with algorithms that ‘think’ as a PCP would, Primary Care Notebook quickly supports the clinician in-consultations where they are looking for added re-assurance in their diagnosis and treatment plan, or in cases of managing a patient with a condition they are less familiar with. Healthcare marketers leverage this specific opportunity to drive switch campaigns, or to increase diagnostic and referral rates.
Being a member of the POCMA helps us perpetuate and advance the foundation of ethics and integrity essential to healthcare marketers. Contributing to the growth of the POC Channel aligns with our goal to advance patient care while delivering value to our supporters.
Vice President, Primary Care Notebook
SVP Managing Director
Terraboost Media has built a network of over 88K+ wellness billboards at the point of care with CVS, Walgreens, Rite Aid, and the vast majority of supermarkets with pharmacies such as Albertsons, Kroger, HEB, Ahold, and their banner locations. Using proprietary data, including prescription volume by store, Terraboost can precisely identify prime locations for Rx brands to achieve diverse objectives, ensuring connectivity with relevant patients, caregivers, and healthcare professionals (HCPs) through wellness billboards at the pharmacy, a vital point of care.
As a member of the POCMA, we are committed to amplifying awareness and educating brand marketers to better understand the pharmacy’s critical role in the patient health journey, influencing treatment compliance and adherence to ensure the best health outcomes. Terraboost advertisers are afforded the opportunity to tap into our vast location-based audience data to efficiently reach high-value patients at the right venues in the right health mindset moments.
Brian Morrison and Brett Morrison
The cure for complex communication.
We simplify complicated products and technologies to create content that educates, reassures and empowers patients and healthcare professionals. The result is more meaningful conversations that are proven to drive patient engagement, doctor recommendations and healthier outcomes.
Uniting medical messaging with consumer marketing.
Based on 20+ years of partnering with the largest brands in the world, U360 Medical brings a unique perspective on the art and science of creative content in the medical arena.
A different kind of team.
A curiously nerdy, medically minded bunch of scientists, strategists, creatives, and video experts who create gold-standard communication.
We believe custom point-of-care content increases engagement and leads to better outcomes for patients, providers, and brands. Please reach out to learn how we can support your content needs.
VP Product Communication Strategy, U360 Medical
Veradigm is a healthcare technology company that drives value through its unique combination of platforms, data, expertise, connectivity, and scale. Some healthcare technology companies deliver clinical data for biopharma and health plans, some help turn that data into insights, others serve healthcare providers directly by providing point-of-care clinical software and patient outreach platforms. Veradigm does it all.
At Veradigm, we share in POCMA’s goal of raising healthcare providers’ awareness through innovative point of care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices and building connections with other point-of-care industry leaders and influencers.
Senior Vice President & General Manager
WebMD Point of Care in-office and in-hospital solutions reach over 500,000 HCPs across 300,000+ doctors’ offices and 2,000 hospitals to meet the needs of patients at every stage of their healthcare journey. WebMD’s platforms support physicians, hospitals, and healthcare organizations in elevating patient-centric interactions to reach and engage qualified patients, improving outcomes and driving growth.
As a forum for Point of Care and industry thought leaders to convene and collaborate, POCMA fosters both innovation and problem solving to drive growth of the channel. From hospitals and doctors’ offices to pharmacies and digital point of care, POCMA includes the entire care continuum at every setting patients are receiving care. This breadth in focus is important because it supports both the evolving point of care landscape and the way our industry partners view opportunities in this space.
Vice President Point of Care and Consumer Health, WebMD Provider Services