The Point of Care Marketing Association has three active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.
Measurement
& Research
Serve as the authoritative expert voice in establishing and promoting measurement best practices for the POC channel
Generate, compile, and maintain a library of meaningful POC data for the industry
Ideate and develop roadmaps to ignite innovation (i.e. uncovering unmet needs)
Joseph Hardin, AAM
Jim Decker, CheckedUp
Joanne Biscardi, ConnectiveRx
Laura Blair, ConnectiveRx
Tom Shea, Doceree
Cate Evans, Havas
Steve Blahut, PhD, Health Monitor
Joe Petrosino, HMN
Rob Blazek, InStep Health
Eric Talbot, MedFuse
Dan Melamed, Mesmerize
Derek Mirdala, Mesmerize
Reese Kelso, PatientPoint
Lyndon Chin, PHM
Gal Nevo, Phreesia
Joe Marziani, Physician’s Weekly
Diana Justus, Physician’s Weekly
Lee Daniels, Populus
Ray Arguello, Targeted Media Health
Ashley Wauters-Hedeen, WebMD
Andrew Werts, ZS (Chair)
Victoria Summers, ZS
Marketing
Communication
Assist in the development and execution of communications strategies for all touchpoints used to promote POCMA and the POC channel
Encourage members to provide industry content to share across POCMA social media platforms and website
Assist in identifying key speaking engagements for POCMA events
Erin Boudreau, AAM
Dan Schneider, BPA
Kim Marich, ConnectiveRx
Chris Dowd, ConnectiveRx
Kamya Elawadhi, Doceree
Donna Barker, Health Monitor
Mark Goethals, InStep Health
Samantha Brown, Mesmerize
Rachel Westhoff, PatientPoint
Yesenia Bautista, PHM
Sarah DeCristofaro, Phreesia
Danielle Lynch, Phreesia
Christy Tetterton, Physician’s Weekly
Tracey Yaw, Populus
Laura Brandes, Rapport
Renee Martin, Remedy Health Media
Dan Rubin, Targeted Media Health
Damon Basch, Veradigm
Nicole Stratford, WebMD
Verification
& Validation
Focus on constructing and maintaining industry verification guidelines on behalf of The Point of Care Marketing Association
Review industry perspective on guidelines and provide recommendations to address feedback
Ensure all POC tactics are properly addressed in guidelines
Ken Shultz, AAM
Steve Guenther, AAM
Katrina Eddy, BPA
Richard Murphy, BPA
Jim Decker, CheckedUp (Chair)
Maria O’Mara, ConnectiveRx
Lisa Prowker, ConnectiveRx
Matt Botkin, Doceree
Dan Tassone, Health Monitor
Carlo DiMarco, HMN
Carrie Heisen, InStep Health
Greg Leibert, Mesmerize
Charlie Greenberg, PatientPoint
Alex Barrett, PHM
Sarah Bast, PHM
Gal Nevo, Phreesia
Diana Justus, Physician’s Weekly
Greg Jackson, Physician’s Weekly
Howard Seidman, Populus
Julianna Haase, Rapport
Don Vergara, Remedy Health Media
Ray Arguello, Targeted Media Health
Nicole Stratford, WebMD
Education
Develop a multi-course curriculum designed to educate professionals with various levels of experience
Assist in content development that will be incorporated into the curriculum
Identify education gaps within the point of care industry and determine solutions to increase knowledge
George Bartman, AAM
Dave Kevoian, CheckedUp
Joanne Biscardi, ConnectiveRx
Chris Dowd, ConnectiveRx
Harshit Jain, Doceree
Carlo DiMarco, HMN (Chair)
Maria Lissandrello, Health Monitor Network
Mark Goethals, InStep Health
Dan Wilmer, InStep Health
Rob Blazek, InStep Health
Jason Lotkowictz, InStep Health
Samantha Brown, Mesmerize
Elissa Guerra, PatientPoint
Mike Krohn, PatientPoint
Susanne Budofsky, PatientPoint
Katie Connolly, PatientPoint
Stephanie Webb, PatientPoint
Jason Celestino, Phreesia
Ron Balasco, Physician’s Weekly
David Wayne, Physician’s Weekly
Claudia Fern, Physician’s Weekly
Nancy Greenwald, Physician’s Weekly
Peter Payerli, Primary Care Notebook
Amy Gittelman, Populus
Julianna Haase, Rapport
Dan Rubin, Targeted Media Health
Jen McDonald,Targeted Media Health
Membership
Define POCMA membership criteria
Review membership applications
Provide the Board of Directors with recommendations regarding member applicants
