The Point of Care Marketing Association has five active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.
Measurement
& Research
Serve as the authoritative expert voice in establishing and promoting measurement best practices for the POC channel
Generate, compile, and maintain a library of meaningful POC data for the industry
Ideate and develop roadmaps to ignite innovation (i.e. uncovering unmet needs)
Joseph Hardin, AAM
Jim Decker, CheckedUp
Joe Petrosino, CheckedUp
Fahim Ahmed, CMI
Maggy Warda, Communimed
Robin Day, Communimed
Joanne Biscardi, ConnectiveRx (Chair)
Laura Blair, ConnectiveRx
Tom Shea, Doceree
Frank Biscardi, Havas
Cate Evans, Havas
Steve Blahut, PhD, Health Monitor Network
Rob Blazek, InStep Health
Eric Talbot, MedFuse
Dan Melamed, Mesmerize
Derek Mirdala, Mesmerize
Melanie Spurrier, PatientPoint
Lyndon Chin, PHM
Brittany Wiener, PHM
Robert Capuano, PHM
Amy Patel, Phreesia
Krista Turpin, Physician’s Weekly
Joe Marziani, Physician’s Weekly
Diana Justus, Physician’s Weekly
Lee Daniels, Populus
Ray Arguello, Targeted Media Health
Ashley Wauters-Hedeen, WebMD
Andrew Werts, ZS
Victoria Summers, ZS
Marketing
Communication
Assist in the development and execution of communications strategies for all touchpoints used to promote POCMA and the POC channel
Encourage members to provide industry content to share across POCMA social media platforms and website
Assist in identifying key speaking engagements for POCMA events
Erin Boudreau, AAM
Dan Schneider, AAM
Jim Decker, CheckedUp
Laura Blair, ConnectiveRx (Chair)
Kim Marich, ConnectiveRx
Chris Dowd, ConnectiveRx
Kamya Elawadhi, Doceree
Renee Martin, HealthCentral Corporation
Donna Barker, Health Monitor Network
Mark Goethals, InStep Health
Rachel Westhoff, PatientPoint
Yesenia Bautista, PHM
Anthony Morales, PHM
Kathryn Distler, PHM
Luke Szews, PHM
Sarah DeCristofaro, Phreesia
Danielle Lynch, Phreesia
Christy Tetterton, Physician’s Weekly
Laura Brandes, Rapport
Dan Rubin, Targeted Media Health
Damon Basch, Veradigm
Nicole Stratford, WebMD
Verification
& Validation
Focus on constructing and maintaining industry verification guidelines on behalf of The Point of Care Marketing Association
Review industry perspective on guidelines and provide recommendations to address feedback
Ensure all POC tactics are properly addressed in guidelines
Ken Shultz, AAM
Steve Guenther, AAM
Katrina Eddy, AAM
Richard Murphy, AAM
Carlo DiMarco, CheckedUp
Jim Decker, CheckedUp (Chair)
Christine Mormile, CMI
Robin Day, Communimed
Maria O’Mara, ConnectiveRx
Lisa Prowker, ConnectiveRx
Patricia O’Malley, Constant Media
Matt Botkin, Doceree
Taylor Wexler, Havas
Dan Tassone, Health Monitor Network
Carrie Heisen, InStep Health
Becky Rodriguez, Mesmerize
Charlie Greenberg, PatientPoint
Alex Barrett, PHM
Chiarina Garavuso, PHM
Amy Patel, Phreesia
Diana Justus, Physician’s Weekly
Greg Jackson, Physician’s Weekly
Howard Seidman, Populus
Julianna Haase, Rapport
Ray Arguello, Targeted Media Health
Steve Thomas, Veradigm
Nicole Stratford, WebMD
Education
Develop a multi-course curriculum designed to educate professionals with various levels of experience
Assist in content development that will be incorporated into the curriculum
Identify education gaps within the point of care industry and determine solutions to increase knowledge
