Committees

The Point of Care Marketing Association has three active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.

Measurement & Research

  • Joseph Hardin, AAM
  • Jim Decker, CheckedUp
  • Joanne Biscardi, ConnectiveRx
  • Laura Blair, ConnectiveRx
  • Tom Shea, Doceree
  • Cate Evans, Havas
  • Steve Blahut, PhD, Health Monitor
  • Joe Petrosino, HMN
  • Rob Blazek, InStep Health
  • Eric Talbot, MedFuse
  • Dan Melamed, Mesmerize
  • Derek Mirdala, Mesmerize
  • Reese Kelso, PatientPoint
  • Lyndon Chin, PHM
  • Gal Nevo, Phreesia
  • Joe Marziani, Physician’s Weekly
  • Diana Justus, Physician’s Weekly
  • Lee Daniels, Populus
  • Ray Arguello, Targeted Media Health 
  • Jacob Lustig, Veradigm
  • Ashley Wauters-Hedeen, WebMD
  • Andrew Werts, ZS (Chair)
  • Victoria Summers, ZS

Marketing Communication

  • Erin Boudreau, AAM
  • Dan Schneider, BPA
  • Kim Marich, ConnectiveRx
  • Chris Dowd, ConnectiveRx
  • Kamya Elawadhi, Doceree
  • Donna Barker, Health Monitor
  • Ann Brown, HMN
  • Mark Goethals, InStep Health
  • Sarah Chidalek, InStep Health
  • Samantha Brown, Mesmerize
  • Rachel Westhoff, PatientPoint
  • Yesenia Bautista, PHM
  • Sarah DeCristofaro, Phreesia
  • Danielle Lynch, Phreesia
  • Christy Tetterton, Physician’s Weekly
  • Tracey Yaw, Populus
  • Laura Brandes, Rapport
  • Renee Martin, Remedy Health Media
  • Dan Rubin, Targeted Media Health
  • Damon Basch, Veradigm
  • Nicole Stratford, WebMD

Verification & Validation

  • Ken Shultz, AAM
  • Steve Guenther, AAM
  • Katrina Eddy, BPA
  • Richard Murphy, BPA
  • Jim Decker, CheckedUp (Chair)
  • Maria O’Mara, ConnectiveRx
  • Lisa Prowker, ConnectiveRx
  • Matt Botkin, Doceree
  • Kendra Haines, Havas
  • Dan Tassone, Health Monitor
  • Carlo DiMarco, HMN
  • Carrie Heisen, InStep  Health
  • Greg Leibert, Mesmerize
  • Charlie Greenberg, PatientPoint
  • Alex Barrett, PHM
  • Sarah Bast, PHM
  • Gal Nevo, Phreesia
  • Diana Justus, Physician’s Weekly
  • Greg Jackson, Physician’s Weekly
  • Howard Seidman, Populus
  • Julianna Haase, Rapport
  • Don Vergara, Remedy Health Media
  • Ray Arguello, Targeted Media Health
  • Nicole Stratford, WebMD

Education

  • George Bartman, AAM
  • Dave Kevoian, CheckedUp
  • Joanne Biscardi, ConnectiveRx
  • Chris Dowd, ConnectiveRx
  • Harshit Jain, Doceree
  • Carlo DiMarco, HMN (Chair)
  • Maria Lissandrello, Health Monitor Network
  • Mark Goethals, InStep Health
  • Dan Wilmer, InStep Health
  • Rob Blazek, InStep Health
  • Jason Lotkowictz, InStep Health
  • Samantha Brown, Mesmerize
  • Elissa Guerra, PatientPoint
  • Mike Krohn, PatientPoint
  • Susanne Budofsky, PatientPoint
  • Katie Connolly, PatientPoint
  • Stephanie Webb, PatientPoint
  • Jason Celestino, Phreesia
  • Ron Balasco, Physician’s Weekly
  • David Wayne, Physician’s Weekly
  • Claudia Fern, Physician’s Weekly
  • Nancy Greenwald, Physician’s Weekly
  • Peter Payerli, Primary Care Notebook
  • Amy Gittelman, Populus
  • Julianna Haase, Rapport
  • Dan Rubin, Targeted Media Health 
  • Jen McDonald, Targeted Media Health  

Membership

  • Ken Shultz, AAM
  • Wills Robbins, Constant Media
  • Dave Paragamian, Health Monitor Network (Chair)
  • Craig Mait, Mesmerize
  • Linda Ruschau, PatientPoint
  • Sarah Bast, PHM
  • David Linetsky, Phreesia