Committees

The Point of Care Marketing Association has three active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.

Measurement & Research

  • Joseph Hardin, AAM
  • Jim Decker, CheckedUp
  • Cate Evans, Havas
  • Steve Blahut, PhD, Health Monitor
  • Joe Petrosino, HMN
  • Rob Blazek, InStep Health
  • Derek Mirdala, Mesmerize
  • Sarah Bast, PHM
  • Gal Nevo, Phreesia
  • Joe Marziani, Physician’s Weekly
  • Diana Justus, Physician’s Weekly
  • Lee Daniels, Populus
  • Peter Smith, Rapport
  • Nicole Stratford, The Wellness Network
  • Victoria Summers, ZS
  • Ray Arguello, Targeted Media Health 

Marketing Communication

  • Erin Boudreau, AAM
  • Dan Schneider, BPA
  • Donna Barker, Health Monitor
  • Ann Brown, HMN
  • Sarah Chidalek, InStep Health
  • Samantha Brown, Mesmerize
  • Rachel Westhoff, PatientPoint
  • Sarah Bast, PHM
  • Sarah DeCristofaro, Phreesia
  • Danielle Lynch, Phreesia
  • Christy Tetterton, Physician’s Weekly
  • Tracey Yaw, Populus
  • Laura Brandes, Rapport
  • Renee Martin, Remedy Health Media
  • Nicole Stratford, The Wellness Network
  • Dan Rubin, Targeted Media Health

Verification & Validation

  • Ken Shultz, AAM
  • Steve Guenther, AAM
  • Katrina Eddy, BPA
  • Richard Murphy, BPA
  • Jim Decker, CheckedUp
  • Kendra Haines, Havas
  • Dan Tassone, Health Monitor
  • Carlo DiMarco, HMN
  • Carrie Heisen, InStep  Health
  • Greg Leibert, Mesmerize
  • Charlie Greenberg, PatientPoint
  • Alex Barrett, PHM
  • Sarah Bast, PHM
  • Gal Nevo, Phreesia
  • Diana Justus, Physician’s Weekly
  • Greg Jackson, Physician’s Weekly
  • Howard Seidman, Populus
  • Julianna Haase, Rapport
  • Don Vergara, Remedy Health Media
  • Nicole Stratford, The Wellness Network
  • Ray Arguello, Targeted Media Health