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Committees

The Point of Care Marketing Association has five active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.

Measurement & Research

  • Serve as the authoritative expert voice in establishing and promoting measurement best practices for the POC channel
  • Generate, compile, and maintain a library of meaningful POC data for the industry
  • Ideate and develop roadmaps to ignite innovation (i.e. uncovering unmet needs)
  • Joseph Hardin, AAM
  • Jim Decker, CheckedUp
  • Joe Petrosino, CheckedUp
  • Fahim Ahmed, CMI
  • Maggy Warda, Communimed
  • Robin Day, Communimed
  • Joanne Biscardi, ConnectiveRx (Chair)
  • Laura Blair, ConnectiveRx
  • Tom Shea, Doceree
  • Frank Biscardi, Havas
  • Cate Evans, Havas
  • Steve Blahut, PhD, Health Monitor Network
  • Rob Blazek, InStep Health
  • Eric Talbot, MedFuse
  • Dan Melamed, Mesmerize
  • Derek Mirdala, Mesmerize
  • Melanie Spurrier, PatientPoint
  • Lyndon Chin, PHM
  • Brittany Wiener, PHM
  • Robert Capuano, PHM
  • Amy Patel, Phreesia
  • Krista Turpin, Physician’s Weekly
  • Joe Marziani, Physician’s Weekly
  • Diana Justus, Physician’s Weekly
  • Lee Daniels, Populus
  • Ray Arguello, Targeted Media Health 
  • Ashley Wauters-Hedeen, WebMD
  • Andrew Werts, ZS
  • Victoria Summers, ZS

Marketing Communication

  • Assist in the development and execution of communications strategies for all touchpoints used to promote POCMA and the POC channel
  • Encourage members to provide industry content to share across POCMA social media platforms and website
  • Assist in identifying key speaking engagements for POCMA events
  • Erin Boudreau, AAM
  • Dan Schneider, AAM
  • Jim Decker, CheckedUp
  • Laura Blair, ConnectiveRx (Chair)
  • Kim Marich, ConnectiveRx
  • Chris Dowd, ConnectiveRx
  • Kamya Elawadhi, Doceree
  • Renee Martin, HealthCentral Corporation
  • Donna Barker, Health Monitor Network
  • Mark Goethals, InStep Health
  • Rachel Westhoff, PatientPoint
  • Yesenia Bautista, PHM
  • Anthony Morales, PHM
  • Kathryn Distler, PHM
  • Luke Szews, PHM
  • Sarah DeCristofaro, Phreesia
  • Danielle Lynch, Phreesia
  • Christy Tetterton, Physician’s Weekly
  • Laura Brandes, Rapport
  • Dan Rubin, Targeted Media Health
  • Damon Basch, Veradigm
  • Nicole Stratford, WebMD

Verification & Validation

  • Focus on constructing and maintaining industry verification guidelines on behalf of The Point of Care Marketing Association
  • Review industry perspective on guidelines and provide recommendations to address feedback
  • Ensure all POC tactics are properly addressed in guidelines
  • Ken Shultz, AAM
  • Steve Guenther, AAM
  • Katrina Eddy, AAM
  • Richard Murphy, AAM
  • Carlo DiMarco, CheckedUp
  • Jim Decker, CheckedUp (Chair)
  • Christine Mormile, CMI
  • Robin Day, Communimed
  • Maria O’Mara, ConnectiveRx
  • Lisa Prowker, ConnectiveRx
  • Patricia O’Malley, Constant Media
  • Matt Botkin, Doceree
  • Taylor Wexler, Havas
  • Dan Tassone, Health Monitor Network
  • Carrie Heisen, InStep  Health
  • Becky Rodriguez, Mesmerize
  • Charlie Greenberg, PatientPoint
  • Alex Barrett, PHM
  • Chiarina Garavuso, PHM
  • Amy Patel, Phreesia
  • Diana Justus, Physician’s Weekly
  • Greg Jackson, Physician’s Weekly
  • Howard Seidman, Populus
  • Julianna Haase, Rapport
  • Ray Arguello, Targeted Media Health
  • Steve Thomas, Veradigm
  • Nicole Stratford, WebMD

Education

  • Develop a multi-course curriculum designed to educate professionals with various levels of experience
  • Assist in content development that will be incorporated into the curriculum
  • Identify education gaps within the point of care industry and determine solutions to increase knowledge
  • Carlo DiMarco, CheckedUp (Chair)
  • Dave Kevoian, CheckedUp
  • Joanne Biscardi, ConnectiveRx
  • Chris Dowd, ConnectiveRx
  • Harshit Jain, Doceree
  • Maria Lissandrello, Health Monitor Network
  • Mark Goethals, InStep Health
  • Dan Wilmer, InStep Health
  • Rob Blazek, InStep Health
  • Jason Lotkowictz, InStep Health
  • Ian Stone, Mesmerize
  • Elissa Guerra, PatientPoint
  • Mike Krohn, PatientPoint
  • Katie Connolly, PatientPoint
  • Stephanie Webb, PatientPoint
  • Jason Celestino, Phreesia
  • Ron Balasco, Physician’s Weekly
  • David Wayne, Physician’s Weekly
  • Claudia Fern, Physician’s Weekly
  • Nancy Greenwald, Physician’s Weekly
  • Yasmeen Afzal, Populus
  • Peter Payerli, Primary Care Notebook
  • Julianna Haase, Rapport
  • Dan Rubin, Targeted Media Health 
  • Jen McDonald, Targeted Media Health  
  • Patria Rodriguez, WebMD

Membership

  • Define POCMA membership criteria
  • Review membership applications
  • Provide the Board of Directors with recommendations regarding member applicants
  • Ken Shultz, AAM
  • Wills Robbins, Constant Media
  • Dave Paragamian, Health Monitor Network (Chair)
  • Craig Mait, Mesmerize
  • Linda Ruschau, PatientPoint
  • Sarah Bast, PHM
  • David Linetsky, Phreesia

Become a Member

By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

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The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
 
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

Kelly Cunha Pokorny

National Director, Brand Marketing