The Point of Care Marketing Association has three active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.
Measurement
& Research
Serve as the authoritative expert voice in establishing and promoting measurement best practices for the POC channel
Generate, compile, and maintain a library of meaningful POC data for the industry
Ideate and develop roadmaps to ignite innovation (i.e. uncovering unmet needs)
Joseph Hardin, AAM
Jim Decker, CheckedUp
Cate Evans, Havas
Steve Blahut, PhD, Health Monitor
Joe Petrosino, HMN
Rob Blazek, InStep Health
Derek Mirdala, Mesmerize
Sarah Bast, PHM
Gal Nevo, Phreesia
Joe Marziani, Physician’s Weekly
Diana Justus, Physician’s Weekly
Lee Daniels, Populus
Peter Smith, Rapport
Nicole Stratford, The Wellness Network
Victoria Summers, ZS
Ray Arguello, Targeted Media Health
Marketing
Communication
Assist in the development and execution of communications strategies for all touchpoints used to promote POCMA and the POC channel
Encourage members to provide industry content to share across POCMA social media platforms and website
Assist in identifying key speaking engagements for POCMA events
Erin Boudreau, AAM
Dan Schneider, BPA
Donna Barker, Health Monitor
Ann Brown, HMN
Sarah Chidalek, InStep Health
Samantha Brown, Mesmerize
Rachel Westhoff, PatientPoint
Sarah Bast, PHM
Sarah DeCristofaro, Phreesia
Danielle Lynch, Phreesia
Christy Tetterton, Physician’s Weekly
Tracey Yaw, Populus
Laura Brandes, Rapport
Renee Martin, Remedy Health Media
Nicole Stratford, The Wellness Network
Dan Rubin, Targeted Media Health
Verification
& Validation
Focus on constructing and maintaining industry verification guidelines on behalf of The Point of Care Marketing Association
Review industry perspective on guidelines and provide recommendations to address feedback
Ensure all POC tactics are properly addressed in guidelines
