Committees

The Point of Care Marketing Association has three active committees that provide recommendations to the Board of Directors. Each committee has its own objectives and utilizes the combined resources of its members.

Measurement & Research

  • Joseph Hardin, AAM
  • Jim Decker, CheckedUp
  • Cate Evans, Havas
  • Steve Blahut, PhD, Health Monitor
  • Joe Petrosino, HMN
  • Rob Blazek, InStep Health
  • Derek Mirdala, Mesmerize
  • Sarah Bast, PHM
  • Gal Nevo, Phreesia
  • Joe Marziani, Physician’s Weekly
  • Diana Justus, Physician’s Weekly
  • Lee Daniels, Populus
  • Peter Smith, Rapport
  • Ray Arguello, Targeted Media Health 
  • Nicole Stratford, The Wellness Network
  • Andrew Werts, ZS (Chair)
  • Victoria Summers, ZS

Marketing Communication

  • Erin Boudreau, AAM
  • Dan Schneider, BPA
  • Donna Barker, Health Monitor
  • Ann Brown, HMN
  • Sarah Chidalek, InStep Health
  • Samantha Brown, Mesmerize
  • Rachel Westhoff, PatientPoint
  • Yesenia Bautista, PHM
  • Sarah DeCristofaro, Phreesia
  • Danielle Lynch, Phreesia
  • Christy Tetterton, Physician’s Weekly
  • Tracey Yaw, Populus
  • Laura Brandes, Rapport
  • Renee Martin, Remedy Health Media
  • Dan Rubin, Targeted Media Health
  • Nicole Stratford, The Wellness Network

Verification & Validation

  • Ken Shultz, AAM
  • Steve Guenther, AAM
  • Katrina Eddy, BPA
  • Richard Murphy, BPA
  • Jim Decker, CheckedUp (Chair)
  • Kendra Haines, Havas
  • Dan Tassone, Health Monitor
  • Carlo DiMarco, HMN
  • Carrie Heisen, InStep  Health
  • Greg Leibert, Mesmerize
  • Charlie Greenberg, PatientPoint
  • Alex Barrett, PHM
  • Sarah Bast, PHM
  • Gal Nevo, Phreesia
  • Diana Justus, Physician’s Weekly
  • Greg Jackson, Physician’s Weekly
  • Howard Seidman, Populus
  • Julianna Haase, Rapport
  • Don Vergara, Remedy Health Media
  • Ray Arguello, Targeted Media Health
  • Nicole Stratford, The Wellness Network

Education

  • George Bartman, AAM
  • Dave Kevoian, CheckedUp
  • Ilysa Yastrow, HMN
  • Carlo DiMarco, HMN (Chair)
  • Maria Lissandrello, Health Monitor Network
  • Dan Wilmer, InStep Health
  • Rob Blazek, InStep Health
  • Jason Lotkowictz, InStep Health
  • Samantha Brown, Mesmerize
  • Elissa Guerra, PatientPoint
  • Mike Krohn, PatientPoint
  • Susanne Budofsky, PatientPoint
  • Katie Connolly, PatientPoint
  • Stephanie Webb, PatientPoint
  • Jason Celestino, Phreesia
  • Ron Balasco, Physician’s Weekly
  • David Wayne, Physician’s Weekly
  • Claudia Fern, Physician’s Weekly
  • Amy Gittelman, Populus
  • Julianna Haase, Rapport
  • Dan Rubin, Targeted Media Health 
  • Jen McDonald, Targeted Media Health  

Membership

  • Ken Shultz, AAM
  • Wills Robbins, Constant Media
  • Dave Paragamian, Health Monitor Network (Chair)
  • Craig Mait, Mesmerize
  • Linda Ruschau, PatientPoint
  • Sarah Bast, PHM
  • David Linetsky, Phreesia