Industry Insights

A featured 2023 case study from Veeva Crossix demonstrated how efficiently POC media delivered new patient starts, outperforming the other media channels. View the results from the case study here.

Solving challenges related to medication adherence has been a major focus for pharmaceutical and healthcare organizations for decades. When patients fail to stay on therapy, outcomes suffer: The Annals of Internal Medicine estimate 125,000 deaths in the U.S. are attributed to nonadherence annually. Yet studies show at least half of patients with chronic illnesses still drop off treatment in the first year.

In today's digital world, it's crucial to reach patients in ways they trust and in the spaces they engage with most. Phreesia Life Sciences survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels. Nicole Divinagracia of POCMA also weighs in.

Did you know that Point of Care (POC) can reach patients and healthcare providers HCPs before, during, and after the patient encounter? For every patient — and their HCPs — awareness and adherence are vital issues. Better adherence starts with more complete awareness, and today’s POC awareness communications can reach key stakeholders to deliver these important messages. Click here to learn more about these benefits, courtesy of ConnectiveRx.

An independent, third-party audit brings a higher level of transparency to conversations between advertisers and point-of-care media providers. At AAM, we have combined years of print and digital auditing experience to create audits specifically for point-of-care media. Here’s a brief introduction to the who, what, where, when and why of AAM’s third-party point-of-care media audits:

6 media planning experts weigh in to share different use cases that take point of care messaging far beyond just reminders, from driving disease education and increasing diagnoses to promoting patient assistance resources and supporting retention.

Point of Care Media Drives Patient and Physician Action, Engagement & Empowerment. Insights from the 2023 MARS Consumer Health and 2022 Physician Strategic Insights Studies.

The Point of Care Marketing Association has teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. Our latest research offers five key recommendations to help improve POC performance management.

POCMA commissioned MedFuse, a healthcare data technology company to analyze the reach of Point of Care based on prescription and medical claims data. This data proves that Point of Care partners can provide meaningful reach for brands at the Point of Care.

True omnichannel also means embracing the new.

Case Study: Brand with $100M budget marketing for a common condition found POC drove 17% of the NBRx attribution with only 2% of the media investment [8.5x ratio].

COVID-19 disrupted a vast number of physician offices throughout the US with many patient waiting rooms “closing” and patients being directed to wait in their cars before being rushed into exam rooms. Patients were also reluctant to visit pharmacies and urgent care centers opting instead for home delivery and telehealth visits. What did this upheaval mean for the point of care (POC) advertising industry? How were advertising investments impacted? And what is the trajectory for the industry as the country emerges from COVID-19 quarantines? The Point of Care Marketing Association commissioned ZS to study the industry to answer these questions and others.