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Industry Insights

May 16, 2024
Phreesia survey data shows that patients have enduring positive sentiment around telehealth appointments, as the medium continues to transform the point of care.
April 24, 2024
Modern omnichannel campaigns require the coordination of a multitude of media, but one thing is clear: Point of Care is too important to be an afterthought.
February 8, 2024
Solving challenges related to medication adherence has been a major focus for pharmaceutical and healthcare organizations for decades. When patients fail to stay on therapy, outcomes suffer: The Annals of Internal Medicine estimate 125,000 deaths in the U.S. are attributed to nonadherence annually. Yet studies show at least half of patients with chronic illnesses still drop off treatment in the first year.
January 11, 2023
In today's digital world, it's crucial to reach patients in ways they trust and in the spaces they engage with most. Phreesia Life Sciences survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels. Nicole Divinagracia of POCMA also weighs in.
December 12, 2023
Did you know that Point of Care (POC) can reach patients and healthcare providers HCPs before, during, and after the patient encounter? For every patient — and their HCPs — awareness and adherence are vital issues. Better adherence starts with more complete awareness, and today’s POC awareness communications can reach key stakeholders to deliver these important messages. Click here to learn more about these benefits, courtesy of ConnectiveRx.
December 1, 2023
An independent, third-party audit brings a higher level of transparency to conversations between advertisers and point-of-care media providers. At AAM, we have combined years of print and digital auditing experience to create audits specifically for point-of-care media. Here’s a brief introduction to the who, what, where, when and why of AAM’s third-party point-of-care media audits:
November 28, 2023
Pharma and agency marketing experts talked, and we listened! Hear directly from some of the best marketers and media experts on the unique value Point of Care offers. They share real examples of strategies used within the channel and offer tips to make the most of your investment.
November 15, 2023
6 media planning experts weigh in to share different use cases that take point of care messaging far beyond just reminders, from driving disease education and increasing diagnoses to promoting patient assistance resources and supporting retention.
August 1, 2023
Point of Care Media Drives Patient and Physician Action, Engagement & Empowerment. Insights from the 2023 MARS Consumer Health and 2022 Physician Strategic Insights Studies.
June 1, 2023
The Point of Care Marketing Association has teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. Our latest research offers five key recommendations to help improve POC performance management.
November 17, 2022
POCMA commissioned MedFuse, a healthcare data technology company to analyze the reach of Point of Care based on prescription and medical claims data. This data proves that Point of Care partners can provide meaningful reach for brands at the Point of Care.
September 1, 2022
True omnichannel also means embracing the new.
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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on,, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing