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Point of Care marketing is a multi-channel, targeted solution that delivers messaging at the critical point in the healthcare journey. The POC channel provides effective solutions at the closest point to the doctor and patient conversation.
Source: COVID’s Latest Impact on Patient Traffic and Wait Times, PatientPoint January 2022
Source: The Evolution of Point-of-Care Marketing in Pharma – ZS Associates, 2017; Kantar Media 2015/2016 MARS Consumer Health Study; 2019 Professional Honesty and Ethics Standards by Gallup
Source: ZS Study, Point of Care Marketing: An industry in Transition
Source: ZS The Evolution of POC Marketing in Pharma, 2017
Source: Multi-Channel Measurement Study, Crossix 2018
The Alliance for Audited Media is an approved POCMA auditor, helping members achieve POCMA certification through verification of their print, digital and mobile point-of-care platforms.
BPA iCompli Tech Assurance certification verifies Point of Care Marketing Association (POCMA) member organizations adhere to ethical standards via an overall review of their technology processes and procedures.
Our customized solutions drive meaningful conversations between patients and physicians in the right place and at the right time. We produce and distribute ad messages on magazine cover wrap surfaces or custom condition guides in the POC.
We are a Targeted Healthcare Marketing Platform. Our in-house, award-winning content studio creates bespoke, disease-state and therapy-specific educational content that powers more productive patient-physician dialogues at every step of the patient journey, and at all points of care. Original Content + Broadest Reach + Proven Results = #HealthMonitorDifference
At Health Media Network, we want to make every wellness visit a meaningful experience for patients, care givers, and healthcare professionals alike. Our premier in-office communication tools and premium video content educate, entertain, prepare and inspire people to embrace healthy living every day.
Physician’s Weekly has a long-standing reputation at the point-of-care as a trusted source of clinical and medical information for healthcare professionals. Our targeted multichannel solutions for both physicians and patients give brands the opportunity to become part of the patient-provider conversation as well as the discussions between physicians and their colleagues—the most powerful exchange of information—where and when treatment decisions are made.
POPULUS MEDIA provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Rapport is IPG’s global out-of-home media agency with a deep understanding of digital, data, production and emerging technologies. We have expanded our offering to clients within the healthcare space by providing a holistic approach to the journey of care.
Defer to IAB/MRC terms and definitions for any other applicable terms.
The Alliance for Audited Media is an approved POCMA auditor, helping members achieve POCMA certification through verification of their print, digital and mobile point-of-care platforms.
BPA iCompli Tech Assurance certification verifies Point of Care Marketing Association (POCMA) member organizations adhere to ethical standards via an overall review of their technology processes and procedures.
Providing condition specific, active patient engagement through a variety of digital touch points including TV’s in waiting rooms and interactive exam room digital wallboards in specialty Healthcare Provider’s offices and Health Hospital Systems across the US.
We are a Targeted Healthcare Marketing Platform. Our in-house, award-winning content studio creates bespoke, disease-state and therapy-specific educational content that powers more productive patient-physician dialogues at every step of the patient journey, and at all points of care. Original Content + Broadest Reach + Proven Results = #HealthMonitorDifference
At Health Media Network, we want to make every wellness visit a meaningful experience for patients, care givers, and healthcare professionals alike. Our premier in-office communication tools and premium video content educate, entertain, prepare and inspire people to embrace healthy living every day.
Physician’s Weekly has a long-standing reputation at the point-of-care as a trusted source of clinical and medical information for healthcare professionals. Our targeted multichannel solutions for both physicians and patients give brands the opportunity to become part of the patient-provider conversation as well as the discussions between physicians and their colleagues—the most powerful exchange of information—where and when treatment decisions are made.
POPULUS MEDIA provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Rapport has expanded their offering to clients within the healthcare space by providing a holistic approach to the journey of care – marrying data, technology and innovation in the office, at home and beyond.
“Remedy Health Media’s Condition Guide program reaches HCPs and their patients where health and treatment decisions are made—at point of care and online.
Each Guide features medically-reviewed educational material, tools, and resources for specific health conditions, and helps prepare patients to have more effective doctor visits. Covering symptoms, diagnosis, treatment, and strategies for living day-to-day with a chronic condition, Guides are designed to stimulate a more productive doctor-patient conversation. Every Guide features real patient stories coupled with expert content to drive action and influence treatment choices.”
