2023 Point of Care NOW Evolution | Impact | Innovation – Point Of Care Marketing Association

On March 22, 2023, the Point of Care Marketing Association hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City. The demand and excitement for this event was validated with our record-breaking attendance and for a second year in a row, this summit sold out!

The day was filled with thought-provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers. The content tied back to our theme of Evolution, Impact & Innovation. See below for the content and check out the photos and video coverage from the events throughout the day.

For the event’s inaugural POC Excellence Awards, the POCMA honored those who have demonstrated excellence by effectively utilizing this channel. A panel of independent industry experts reviewed entry submissions across four categories and the POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity and performance.

Photos & Videos

2023 Point of Care NOW Summit Highlights

POCMA2023_17 Front sign

POCMA2023_16 People in room

POCMA2023_26 Nicole

POCMA2023_58 Bob Allen

POCMA2023_27 Jayne

POCMA2023_47 People in room

POCMA2023_31 Mark Miller panel

POCMA2023_45 Qand A

POCMA2023_50 Break

POCMA2023_55 Break

POCMA2023_60 Bob Allen

POCMA2023_79 Lunch

POCMA2023_66 Joey

POCMA2023_86 Larry Panel

POCMA2023_97 WH Panel

POCMA2023_96 Joey

CMI Media Group

Best Custom Point of Care CreativePhysician’s Weekly

Best Point of Care Company to Elevate the Educational ExperiencePhysician’s Weekly

Best Campaign to Address Health Equity/DE&IPatientPoint

POCMA2023_121 wine tasting

POCMA2023_140 cmi group

POCMA2023_141 band

POCMA2023_142 after party

POCMA2023_132 pocma lounge

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POC NOW Agenda

Please fill out the form below to access the content from the POC Now Summit.

The POINT of Point of Care

As media channels and sources available for healthcare information expand and evolve, Point of Care is an increasingly critical component in the prescribing journey for both patients and physicians. This session will present key findings from Kantar’s MARS Consumer Health and Physician Strategic Insights studies to help marketers better understand POC’s value and role.

This presentation is available exclusively for members of the Point of Care Marketing Association. All non-members can contact Kantar directly for further information on this data.

Jaime Brewster

National Sales Director

Alejandro Alvarez

VP, Growth and Strategy

Speaker(s)

Improving the Healthcare Experience

The patient experience has shifted over time. Learn about what a patient and HCP expects in the future and how Point of Care plays a role in the overall improvement to health outcomes.

Speaker(s)

Using Technology to Nudge Patient and HCP Outcomes

In this Fireside chat, Dr. Mitesh Patel will discuss how technology can be used to nudge patient outcomes at the point-of-care. Nudges are subtle changes to the way information is framed or communications are delivered that can have an outsized impact on decision and behavior. Dr. Patel has led over 25 clinical trials testing and scaling these approaches targeted to HCPs and patients. He will provide a framework for how to think about using nudges and provide examples of different point-of-care channels that can influence HCP and patient behavior.

Speaker(s)

Rebooting Point of Care Impact Measurement

A deep dive discussion on data-driven measurement of Point of Care impact on brand outcomes. Review best practices for incorporating Point of Care into Marketing Mix Models and Test vs Control studies.

Speaker(s)

Best Practices in Developing an Effective Point of Care Media Plan

The POC channel provides a valuable space for brand exposure, but planning for this channel is unique. Together with agency and client leaders, this session will discuss real-world best practices for planning an effective POC campaign.

Speaker(s)

Getting Innovation Across the Finish Line

Pharma wants innovation. Much of this innovation exists at the POC solution level, however, traditional processes and policies can be obstacles to the mutual success that brand managers, agencies and vendor/partners are seeking.

Speaker(s)

Supporting Women's Health at All Points of Care

The health journey of women is distinct in its needs and challenges. This session will discuss some of these critical distinctions and the role of POC in providing vital education and awareness in support of women’s health.

Speaker(s)

Point of Care Excellence Awards

The Point of Care Excellence Awards were developed to honor those who have demonstrated excellence by effectively utilizing this channel.

Four categories were judged:

Best Patient Targeted Campaign – the best performing POC campaign developed to reach and educate patients.

Best Custom Point of Care Creative – reflects a campaign exclusively created for the Point of Care channel to reach either patients or HCPs.

Best Point of Care Media Supplier/Partner –recognizes a company who elevated the educational experience with media solutions.

Best Campaign to Address Health Equity/ DE&I – the best campaign to reach diverse patient populations and/or feature messaging addressing health equity.

Please share your feedback

We would greatly appreciate your feedback on our 2023 Point of Care NOW Summit. This information is extremely valuable to us for future planning. Below are links to short surveys covering each aspect of our agenda. We look forward to receiving your input.

General Feedback

Networking Breaks

Individual Session Feedback:

The POINT of Point of Care

Improving the Healthcare Experience

Using Technology to Nudge Outcomes

Rebooting POC Measurement

Best Practices in POC Planning

Getting Innovation Across the Finish Line

Supporting Women’s Health at All Points of Care

Thank you to our Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Thank you to the rest of our members for their support

For more information on The Point of Care Marketing Association, please connect with us.

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