2022 Point of Care NOW Evolution | Impact | Innovation – Point Of Care Marketing Association

On March 30, 2022, 180 healthcare marketing professionals gathered at the beautiful Apella event space where we held our first Point of Care Summit as the new Point of Care Marketing Association. The demand and excitement to reconvene with members and clients was validated with our sold out summit!

The day was filled with thought provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers. The content tied back to our theme of Evolution, Impact & Innovation.

See below for our highlights from the day with access to our presentations and videos.

Photos & Videos

2022 Point of Care NOW Summit Highlights

POC NOW Agenda

Please fill out the form below to access the presentations and videos from the POC Now Summit

State of the POC Industry: Spend Analysis

Learn how POC agency professionals are thinking about point-of-care – where it is going and where the biggest benefits are for advertisers. The Point of Care Marketing Association has partnered with ZS Associates to conduct a study into how pharma and health care agency professionals view the point-of-care space. The report will include estimates on total spend levels and growth of investments in the channel over the next year.

Speaker(s)

Addressing Health Equities at the Point of Care

“The COVID-19 pandemic put a spotlight on disparities in our healthcare system, with far-reaching inequity leading to unequal access to care, treatment, information and education.

This public spotlight on health inequity has played an important role in increasing awareness and accelerating efforts to address disparity.

We will discuss the current situation and opportunities for improvement with a focus on marketing and how the POC channel can play a role in addressing health disparities and outcomes”

Speaker(s)

Prescribing Influence Beyond the MD

New research to understand the matrix of influence surrounding prescribing drugs for patients. This research, a partnership between Havas Media and MedSurvey, will seek to determine who – in addition to MDs – exerts influence over prescribing decisions, and the concerns, behaviors, trigger moments, and media habits of these influencers.

Speaker(s)

Pharmacy Evolution and the Role of Point of Care Media

Hear from CVS Health, one of America’s leading healthcare companies, their Media Agency of record UM Worldwide and POC Specialist Rapport on the changing landscape of retail drug including the evolving role of the Pharmacist, importance of omni-channel experiences and impact of key levers like POC on sustaining momentum and growth.

Speaker(s)

Psycho-Oncology: The Emerging Field in Cancer Care

Emmy award winning journalist and author of Becoming the Story: The Power of PREHAB Loriana Hernandez-Aldama went from living the life as a high-profile news anchor to fighting for her life and eventually wanting to take her own life after battling AML Leukemia and then breast cancer. Now, she is shedding light on the emotional toll of cancer, cancer related PTSD and the desperate need for psycho-oncology, which she calls a win-win for patients and those in healthcare. You don’t want to miss Loriana’s bold transparent and honest message about how to make more patients possible.

Speaker(s)

Leveraging Opportunity in Telehealth & Virtual Care

Telehealth and Virtual Care have had a wild ride over the last two years and has settled into what appears to be a predictive view of aggressive growth after the rise of COVID. Learn from executives on the front lines about what the industry looks like today and into the future.

Speaker(s)

Point of Care Innovative Solutions Across the Industry

Point of Care media providers and leading health and out-of-home media agencies will share their innovative solutions and leave you wanting to learn more. They will each compete for the 2022 Best Innovative Solution Award which will be determined by our panel of judges.

Speaker(s)

CheckedUp
Constant Media
Health Monitor Network
InStep Health
Physician’s Weekly
Populus
Rapport

Photos & Videos

2022 Point of Care NOW Summit Highlights

POC NOW Agenda

State of the POC Industry: Spend Analysis

Speaker(s)

Victoria Summers

Addressing Health Equities at the Point of Care

Speaker(s)

Larry Dobrow

Laird Frazier

Akeia Blue

Loriana Hernandez-Aldama

Karima Sharif

Prescribing Influence Beyond the MD

Speaker(s)

Cate Evans

Nick Lapolla

Pharmacy Evolution and the Role of Point of Care Media

Speaker(s)

Scott Gregory

Quinn Gibbons

Jamie Kozma

Psycho-Oncology: The Emerging Field in Cancer Care

Speaker(s)

Loriana Hernandez-Aldama

Leveraging Opportunity in Telehealth & Virtual Care

Speaker(s)

Lisa Phillips

Alex Mironov

Ranjit Bindra

Point of Care Innovative Solutions Across the Industry

Speaker(s)

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