2021: The Year in Review

There was much uncertainty at the beginning of the year as the industry continued to evaluate the impact of COVID.

As we look back over the last year, I am pleased to report that 2021 brought improvements at the Points of Care. In addition, the PoC3 has made significant changes that demonstrate our commitment to growing and advancing the Point of Care channel. We have some big news to share after the new year so please stay tuned for more updates.

Please view our 2021 Year in Review recap above or read the transcript. 

Thank you to all that are working hard to make Point of Care marketing a truly unique and effective channel!

Nicole Divinagracia
Executive Director

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing