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Patient Engagement Innovation: Novel Content for Healthcare Journeys

Patient engagement and medication adherence remain critical challenges, influencing patient health education and ultimately outcomes.
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POCMA Healthtech Innovation: Where Patient Insights Meet Patient Outcomes

Explore healthtech innovations leading point of care (POC) landscape to create better patient outcomes. Discover how POCMA members are transforming patient care through AI-driven content personalization, precision messaging, and synchronized platforms.
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Patient Survey Shows Power of Telehealth: 5 Actionable Marketing Takeaways

May 16, 2024
Virtual care has transformed healthcare marketing strategies. Discover 5 ways to leverage telehealth trends, engage patients digitally, and boost ROI based on patient feedback.
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Research: Patients & Practitioners Seek More POC Messaging

Research by ZS reveals Point of Care POC messaging boosts prescriptions by 6-8%. Explore why POC is a healthcare marketing must-have for healthcare initiatives. Our study uncovers patient and provider perspectives, POC's growing importance, and key opportunities to enhance your healthcare messaging strategy.
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7 Critical Questions Healthcare Marketers Must Ask EHR Point of Care Advertising Partners

Boost your healthcare marketing ROI with EHR-based advertising. Learn how to identify the right EHR advertising partner, measure impression quality, and ensure compliance. Discover 7 critical questions to ask potential vendors and gain insights into optimizing your EHR marketing campaigns.
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Point of Care Engagement: Boosting Patient Access

Point of care marketing strategies can boost patient access to treatments. Learn about aligning messaging to optimize patient access, leveraging diverse tactics across care settings, and addressing affordability concerns. Explore how to improve healthcare outcomes and pharmaceutical success.
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Enhance Patient Engagement Through Health Literacy

Get the facts and approaches on the health literacy gap and strategies to improve patient engagement. Learn about the challenges in healthcare communication, the importance of simplifying medical language, and effective marketing tactics to enhance patient understanding and participation in their health journey. Get tips to create accessible, relevant, and actionable health information for better patient outcomes.
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Point of Care Academy: Healthcare Marketing Where It Matters Most

Upgrade your healthcare marketing mastery with the online Point of Care Academy. Gain practical skills and insider knowledge to elevate your strategy and reach patients and providers in critical moments and trusted spaces. Flexible, expert-led courses for all levels. Get the details here!
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POC Approaches: Trends and Solutions in Medication Adherence

Revolutionize medication adherence with the power of point of care (POC) marketing. Discover how healthcare marketers can create a cohesive, patient-centered approach to address the barriers to adherence. Learn about innovative POC tools and tactics that empower patients, connect care teams, and drive better health outcomes.
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Reexamining the Causes and Barriers to Rx Adherence

Rethink your approach to Rx nonadherence by addressing the root causes that impact patient behavior. Gain actionable insights and strategies designed to tackle the real barriers preventing adherence, and learn how to strengthen your marketing efforts to drive better patient outcomes.
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Black Health – The Healthcare Gap in America

INFOGRAPHIC on Black Healthcare Disparity. Even accounting for age, sex, and insurance, the American Healthcare Gap seems to be widening. Get the facts to better understand the challenges for Black Americans and our healthcare system.
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PRIDE in Healthcare Marketing: The Data of LGTBQ Inclusion

Take action this PRIDE. Get the facts on LGBTQIA+ healthcare disparities and discrimination and how healthcare marketers can drive change and make a more inclusive healthcare system by better LGBTQIA+ engagement.
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By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     
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    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing