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Rx Nonadherence: Rethinking The Roots of Barriers to Strengthen Solutions

Rethink your approach to Rx nonadherence by addressing the root causes that impact patient behavior. Gain actionable insights and strategies designed to tackle the real barriers preventing adherence, and learn how to strengthen your marketing efforts to drive better patient outcomes.
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Black Health – The Healthcare Gap in America

INFOGRAPHIC on Black Healthcare Disparity. Even accounting for age, sex, and insurance, the American Healthcare Gap seems to be widening. Get the facts to better understand the challenges for Black Americans and our healthcare system.
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PRIDE in Healthcare Marketing: The Data of LGTBQ Inclusion

Take action this PRIDE. Get the facts on LGBTQIA+ healthcare disparities and discrimination and how healthcare marketers can drive change and make a more inclusive healthcare system by better LGBTQIA+ engagement.
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Pharmacies Emerge as a Powerful New Point of Care

For healthcare marketers, pharmacy point of care marketing presents a strategic opportunity as patients increasing turn to pharmacies for care, Rx guidance, and services. Pharmacies offer a convenient and trusted environment to engage patients directly, potentially influencing Rx adherence, reporting on patient barriers, and the improvement of treatment outcomes.
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3 Reasons Why Point of Care Wins Over TV

Television is losing its grip as viewers tune out to television advertising. Fragmented platforms and limited ad space aren't leaving much hope for streaming services to make up for healthcare marketing losses. With high ROI and ever-growing targeting and tech, point of care (POC) media is poised to be the future of healthcare marketing that can meet modern healthcare consumers more effectively.
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Drive Healthcare ROI with Custom Point of Care Creative (Video)

Custom POC creative is a powerful driver of effectiveness for helathcare marketing. Grace Rodriquez of UCB gives powerful advice to healthcare marketers on why custom POC creative is vital to reaching patients at critical moments. Discover top strategic insights and approaches coming from Industry Leaders and point of care research.
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Top 4 Healthcare Marketing Takeaways from the POC NOW 2024 Summit

Refresh your healthcare perspective and get stronger, future-looking, and more integrated marketing strategy. Across healthcare marketing verticals, leaders ranging from big pharma to patient advocacy talked about the growing need for point of care expansion to benefit patients, providers, and brands alike. We’ve narrowed in on top takeaways for you from the best marketing and healthcare industry leaders. Get the year's best quotes, links, highlights, and tips to help increase impact for 2025 and beyond.
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Imerman Angels: A One-on-One Cancer Support Community

POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.
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POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.
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Why Investing in Audited and Certified Media Makes Sense

Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
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Introducing the New PoC3: The Point of Care Marketing Association

Our organization has evolved over the last six months. We’ve modified our mission statement, developed a vision statement, and changed our name and logo.
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3 Advantages of Point of Care Marketing as Cookies Phase Out

Like it or not, big changes are coming to the way marketers can use third-party cookies online. And while a shift away from these cookie...
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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     
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    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing