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Trending Points: A quarterly newsletter – September 2022

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Why Investing in Audited and Certified Media Makes Sense

Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
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2022 Point of Care NOW Evolution | Impact | Innovation

March 30, 2022
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Introducing the New PoC3: The Point of Care Marketing Association

Our organization has evolved over the last six months. We’ve modified our mission statement, developed a vision statement, and changed our name and logo.
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By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     
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    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing