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Trending Points: A quarterly newsletter – March 2024

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2024 Point of Care NOW Evolution | Impact | Innovation

March 20, 2024
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Trending Points: A quarterly newsletter – December 2023

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POCMA Develops Standard Terms and Conditions for Point of Care Media Advertising

The terms and conditions are balanced and were developed by receiving feedback from both point of care media companies and buyers in an open and transparent manner.
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Trending Points: A quarterly newsletter – September 2023

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POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.
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Industry Connect Series Event: Cocktails & Connections

September 28, 2023
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Trending Points: A quarterly newsletter – July 2023

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Trending Points: A quarterly newsletter – April 2023

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Point of Care Excellence Awards

March 22, 2023
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Industry Connect Series Webinar: The Power of Customized, Education-First POC Content

January 26, 2023
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Trending Points: A quarterly newsletter – January 2023

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     
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    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

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