March 18, 20273.18.27Pier Sixty | New York
A more connected care experience starts here.
Join us for one day in New York where patients, providers and marketers connect so Point of Care works harder for everyone it serves.
Join us March 18, 2027 - Registration opens soon
Early-bird ends in
The Summit begins in
Different Perspectives. A More Connected Care Experience.
The annual POC NOW Summit brings together healthcare and life sciences marketers, pharmaceutical decision-makers, agency partners and Point of Care (POC) leaders to explore how POC can support more informed conversations, connected care experiences and stronger outcomes.
Inspired by our 2027 theme, “Connected by Point of Care,” we’ll examine how patients, caregivers, providers, marketers, technology and data converge to create better coordination across the healthcare ecosystem.
We’ll also explore where information, decisions and next steps become fragmented—and where Point of Care can make a meaningful difference.
By sharing industry insights, spotlighting patient and clinician conversations and participating in interactive learning, attendees will explore practical ways to strengthen collaboration across healthcare disciplines and settings, improve POC strategies and support patients and care teams throughout the care journey.
400+
healthcare marketing leaders
6
Excellence Awards categories
1
day at Pier Sixty
Location
Join Us in New York City
Thursday, March 18, 2027
Pier Sixty60 Chelsea PiersNew York, NY 10011Bring your perspective. Build new connections. Help shape what comes next for Point of Care.
3.18.27
Pier Sixty | New York
Why Attend?
- Understand the issues shaping the industryGain perspective on policies and priorities influencing POC marketing.
- Hear from patients and clinicians.Understand their experiences, challenges and information needs.
- Strengthen your POC strategy.Explore ways to connect audiences, messaging and touchpoints across the care journey.
- Put insights into action.Consider how research, data and practical AI applications can inform more relevant engagement.
- Build meaningful connections.Exchange ideas with leaders across the healthcare marketing industry.
The POC Now Summit was one of the most well-run events I’ve attended. Thoughtful programming and seamless execution.
The Summit was an amazing day with great speakers and content. Truly engaging from start to finish!
Full agenda coming soon
Excellence Awards
Celebrating Excellence at the Point of Care
The 2027 POC Excellence Awards recognize the campaigns, purpose-driven initiatives and individuals advancing Point of Care marketing and the broader care experience. Showcase your work and be recognized among the industry’s best.
Best Branded POC Campaign
Recognizing outstanding branded campaigns that effectively engage patients, caregivers, and/or healthcare professionals within the Point of Care environment.
Best Unbranded POC Campaign
Honoring exceptional disease awareness and health education campaigns that inform, educate, and inspire action without promoting a specific product.
Best Multicultural POC Campaign
Celebrating campaigns that authentically engage a diverse set of audiences through culturally informed Point of Care strategy and execution.
Point of Care for Good
Recognizing a purpose-driven Point of Care initiative that creates meaningful benefits for patients, caregivers, healthcare professionals, or communities beyond traditional campaign objectives.
Individual: Rising Star
Honoring an individual who entered the Point of Care marketing industry within the past two years and has quickly become an advocate for the channel.
Individual: Lifetime Achievement
Honoring an accomplished leader whose distinguished career has made an extraordinary and lasting contribution to Point of Care through marketing, communication, education, engagement, strategy, or innovation.
Hotel
Dream Downtown, by Hyatt
355 W 16th St
New York, NY 10011
Stay close to the venue at our preferred hotel, featuring a special group booking rate for Summit attendees.
King Bed Bronze Rooms – $389/night
The Guest Room Rates are quoted exclusive of any applicable taxes and fees. Guests shall guarantee all reservations via individual credit card.
Reservation deadline is February 24, 2027
Thank You to Our Sponsors
Platinum
Gold
Silver
