Protect Access to Trusted Health Education at the Point of Care

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  • As Congress considers potential policy changes to healthcare communications, help ensure patients and healthcare providers continue to have access to trusted health information at the Point of Care, where healthcare happens.

  • Every day, millions of patients receive credible and evidence-based health education information in physician offices, hospitals, pharmacies, and other healthcare settings—at the moment healthcare decisions are being made.

  • Without Point of Care, patients may be left to increasingly rely on unverified sources for health information, while healthcare providers lose a trusted educational resource to reinforce important conversations, support treatment adherence, and connect patients to affordability resources.

What POCMA Is Doing

POCMA is engaging policymakers in a bipartisan manner to help ensure Point of Care is understood and evaluated based on its unique role within the healthcare ecosystem.

We are helping Congress better understand:

  1. What Point of Care is
  2. Why it is valuable for patients, healthcare providers, and the healthcare system
  3. How to avoid unintended consequences from potential policy changes to healthcare communications

Get Involved

Join us in protecting access to trusted health education at the Point of Care. To learn more and support our advocacy efforts, contact: info@pocmarketing.org.

Why Point of Care Matters

Point of Care delivers trusted health education at the moment healthcare decisions are made. Reinforcing conversations between patients and healthcare providers:

  • improves understanding,
  • supports treatment adherence, and
  • empowers informed decision-making.

Point of Care complements, not replaces, clinical judgment. It helps patients better understand their conditions, treatment options, affordability resources, while equipping healthcare providers with trusted educational tools to reinforce care, improve patient understanding, and extend limited appointment time.

90%

of patients say Point of Care education is important to understanding their health. 1

96%

of physicians provide educational materials to patients.2

61%

of patients who noticed healthcare information in a doctor's office say it made them more knowledgeable about medications.1

70%

of patients who noticed healthcare information in a doctor's office filled a prescription or took a medication, compared with 55% of those who did not notice Point of Care education.1

Why Point of Care Is Different

  • Timing: At the moment of care decision vs. messaging delivered anytime and disconnected from clinical context

  • Reach & Scale: Millions of touchpoints across care settings vs. less targeted opportunities to mass audiences

  • Patient Trust: 90% of patients say POC education is important to understanding their health¹ vs. other channels with a lower baseline of trust

  • HCP Integration: resources built into the care visit itself vs. other channels where providers have no role in curating or distributing content.

Point of Care educational materials are:

Credible and evidence-based

HIPAA compliant

Reviewed for accuracy and clinical relevance

Designed to support, not replace, clinical judgment

Built to improve patient understanding and treatment adherence

A connector to affordability and financial assistance resources

Sources

1. M3 MI’s 2026 MARS Consumer Health Study

2. M3 MI’s 2025 Sources & Interactions + Digital Insights Study