Care Reimagined. Human at Heart.
January 28, 2027 | 1–5 p.m. | New York City
As AI, data and innovation reshape healthcare, how do we ensure progress strengthens the human experience of care?
Join leaders across the POC ecosystem to explore how education, meaningful human interaction and innovation can strengthen care and inform future-state POC, while keeping patient, caregiver and provider needs at the center.
About Candid Conversations
Candid Conversations is an exclusive dialogue series that brings together leaders across the Point of Care ecosystem for open, honest discussion.
Designed to move beyond surface-level conversation, the series creates a focused forum to share challenges, exchange real-world insights and identify practical opportunities for action.
Reimagining Care Starts With People
Behind every chart, prescription and data point is a person with questions, concerns and goals.
Whether through a printed educational resource, a digital experience or a conversation with a healthcare professional, meaningful engagement begins with understanding what people need in that moment.
This discussion will explore how clear information, thoughtful design and the right mix of POC approaches can support understanding, build trust and help people take their next step.
Education, Engagement & Personalization
Discuss how content, format, design and personalization can meet patient and provider needs—and where data and AI can support those efforts.
Why Participate?
- Bring your challenges into the conversation. Share questions and exchange perspectives in a focused, collaborative setting.
- Connect across the ecosystem. Learn from stakeholders with different roles in supporting patients and care teams.
- Identify practical next steps. Bring ideas back to your team to inform engagement, collaboration and future POC strategies.
The Candid Conversations event was truly valuable, and the quality of the materials stood out. They sparked great conversations and have already informed our thinking. The resources felt tailor-made for discussions with our media and performance marketing team.
Bill Veltre
Chief Media Officer
Deerfield
Join the Conversation
January 28, 2027 | 1–5 p.m. | New York City
Venue details to be announced
Attendance & Eligibility
This event is exclusive to POCMA members and invited healthcare marketers. Media agencies must be POCMA members to participate.
All ticket requests will be reviewed for eligibility and are subject to availability. Submitting a request does not confirm attendance; eligible attendees will receive a separate confirmation.