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Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

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Aug 5, 2025

What Is the Point of Care? Key Definitions and Insights

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Articles

Nov 22, 2024

Article 1: The EHR as a Marketing Channel

Nov 7, 2024

What is Point of Care Marketing: Strategic Engagement When It Matters Most

Oct 17, 2024

EHR Messaging for Nurses: Enhancing Patient Care and Engagement

Oct 10, 2024

Gen Z & Millennial Healthcare Marketing Trends

Oct 3, 2024

Patient-Powered: IoMT is Changing Healthcare Engagement

Sep 18, 2024

Adherence, Pharmacy, and Going Beyond Rx Access (Experts Weigh In)

Sep 14, 2024

Leveraging POC for Targeted Patient Activation: The Case of Minority Organ Donation

Sep 4, 2024

Melissa Gordon-Ring: Charting the Course for Point of Care Marketing

Aug 31, 2024

The Strategic Necessity of Point of Care Marketing in Healthcare Communication

Aug 24, 2024

Print Media in a Digital World: A Powerhouse for Enhancing Patient Information

Aug 7, 2024

Patient Engagement Innovation: Novel Content for Healthcare Journeys

Aug 6, 2024

POCMA Healthtech Innovation: Where Patient Insights Meet Patient Outcomes

Jul 29, 2024

Patient Survey Shows Power of Telehealth: 5 Actionable Marketing Takeaways

Jul 25, 2024

Research: Patients & Practitioners Seek More POC Messaging

Jul 24, 2024

7 Critical Questions Healthcare Marketers Must Ask EHR Point of Care Advertising Partners

Jul 4, 2024

Point of Care Engagement: Boosting Patient Access