Articles

All Insights Case Studies Reports White Papers

Featured

Nov 10, 2025

How to Measure Point of Care Marketing’s True Impact

Read More All Posts

Aug 5, 2025

What Is the Point of Care? Key Definitions and Insights

Read More All Posts

Articles

Jul 28, 2025

5 Reasons Why Point of Care Should Be a Cornerstone of Your Media Investment in 2026

May 29, 2025

HCP vs DTC? Providers and Patients Need to Align—Experts Say So Should Your Messaging

May 21, 2025

What Doctors Really Want from Brands and Media

May 8, 2025

DTC Built to Outlast Today’s Regulatory Pressures

Mar 8, 2025

Measuring Point of Care Impact: Transforming Healthcare Marketing Through Standardized Analytics

Feb 26, 2025

Engaging Today’s Healthcare Patients with Ray Rotolo

Feb 18, 2025

The Hidden Healthcare Workforce: Why Supporting Caregivers is Critical to Treatment Success

Feb 13, 2025

Maximizing Point of Care Impact: Beyond Traditional Targeting

Feb 4, 2025

Article 3: Integrating EHR Marketing to Amplify Omnichannel Strategies

Dec 18, 2024

Point of Care Marketing: Foundational, Transformative, and Poised for Growth in 2025

Dec 17, 2024

Article 2: Strategies for Effective EHR Marketing

Nov 22, 2024

Article 1: The EHR as a Marketing Channel

Nov 7, 2024

What is Point of Care Marketing: Strategic Engagement When It Matters Most

Oct 17, 2024

EHR Messaging for Nurses: Enhancing Patient Care and Engagement

Oct 10, 2024

Gen Z & Millennial Healthcare Marketing Trends

Oct 3, 2024

Patient-Powered: IoMT is Changing Healthcare Engagement