GlossaryOpen RateAudit Report TerminologyOpen RateThe percentage of total emails sent that were opened by the recipient.Related terms in Audit Report TerminologyAd AudienceAd PlaysBounce RateClick or Click-ThroughClick-Through Rate (CTR)ConversionDelivered (Email Audit)Delivered (Print Audit)EngagementsPosted/Displayed/InstalledPrinted/Production ReceiptsReceived