Events

January 22, 2026

Name: Candid Conversations 2026 Q1 | Unfiltered Insights From the Front Lines of Care
Start: 2026-01-22T10:00:00.000-05:00
End: 2026-01-22T23:00:00.000-05:00

Candid Conversations is an exclusive dialogue series, with limited seating, designed to facilitate open, honest discussions among stakeholders and leading experts in the Point of Care industry.

The series provides a space for participants to share challenges, insights, and solutions in a structured yet informal setting.

Unfiltered Insights From the Front Lines of Care

The January 22 event focused on building authentic connections among healthcare providers, marketers, and agency partners by bringing them together for honest discussions about what was working, what wasn’t, and how meaningful engagement should evolve.

Dynamic panels and interactive roundtables surfaced real-world perspectives and actionable solutions to strengthen pharma–provider collaboration.

What We Heard From HCPs

Candid perspectives were shared on how pharmaceutical and healthcare marketing reveals itself in real care environments, and where approaches often fall short. Across roles and specialties, providers described practicing conditions defined by limited time, rising patient anxiety, fragmented systems, and increasingly informed—yet often overwhelmed—patients. In that context, effectiveness at the point of care depends on relevance, trust, and workflow fit.

Providers challenged several long-standing assumptions about engagement. Care doesn't follow a linear path. Education doesn’t happen once. And decision-making rarely sits with a single individual. Instead, care happens across teams, over time, and under emotional pressure, realities that current marketing approaches don’t always reflect.

The takeaways were clear: pharmaceutical marketers can play a meaningful role in supporting care, but only when strategies are designed for clinical reality rather than idealized pathways.

From Conversation to Action

eBook

What HCPs Want Pharma Marketers to Know

Healthcare is evolving rapidly, reshaping how patients access information and make decisions about their care. At the same time, HCPs are navigating growing pressures, including limited time, rising patient anxiety, and increasingly complex care environments. Successfully addressing patient and HCP needs in your marketing starts by understanding your audience, their surroundings and their mindset at the moment they're consuming your message. This resource can help you do just that.

Download the ebook

Article

8 Things Healthcare Professionals Want Pharmaceutical Marketers to Know in 2026

Understanding what’s changing at the point of care starts with listening.

Key themes shared by healthcare professionals during Candid Conversations—highlighting where current pharmaceutical marketing approaches fall short and what matters most in 2026.

Explore the takeaways