POC Measurement
Best practices and frameworks for measuring the impact of point of care programs across healthcare marketing.
Why POC Measurement Matters
Point of Care (POC) Measurement is critical to understanding the actual impact of POC programs on healthcare decision-making and outcomes. While POC is a highly measurable channel in healthcare marketing, meaningful measurement requires early alignment on goals, methodologies, and success metrics.
Effective POC measurement goes beyond surface-level metrics. It focuses on defining the right questions up front, selecting appropriate KPIs aligned with program objectives, and applying rigorous, independent methodologies to assess performance over time. When done well, measurement provides clarity on ROI, supports more intelligent optimization, and helps demonstrate POC’s contribution within the broader marketing mix.
Best Practices Guide for Measuring Point of Care Impact
This best-practices guide outlines how to measure POC programs, from planning and KPI selection to methodologies that align with objectives such as script lift, awareness, diagnosis, or treatment initiation.
It also covers third-party measurement, appropriate timeframes, and the role of test-and-control and marketing mix approaches in delivering reliable, actionable insights.
