Title: The Point of Care Academy Description: Learn to leverage point of care marketing to effectively engage patients, caregivers, and healthcare providers at every care point. URL Source: https://pocmarketing.org/resources-insights/poc-academy?x_astro_path=%2Fresources-insights%2Fpoc-academy Markdown Content: Point of Care Academy ===================== Learn to leverage point of care marketing to effectively engage patients, caregivers, and healthcare providers at every care point. [Introduction to Point of Care](https://pocmarketing.org/#point-of-care-curriculum)[Advanced Point of Care](https://pocmarketing.org/#advanced-point-of-care) ### Micro-learning Convenient 5-8 minute sessions build POC marketing skills quickly. ### Expertise High-impact curricula designed by industry experts prepares strategic marketers for POC excellence. ### Relevancy Ideally suited to healthcare pros seeking optimal engagement & communication efficacy in crucial healthcare moments. ### Credibility Shareable certifications showcase POC mastery by passing tests at the completion of each course. ### Who It's For * Do you work in healthcare marketing? * Did you recently join a Point of Care media team? * Do you work for a company in the Point of Care industry? * Have you been working in Point of Care for years? ### Start Learning Now * Two full courses are available already * Select one from the tab below depending on your level of experience * Courses will open in Vimeo Point of Care Curriculum ======================== ### Introduction to Point of Care ### Introduction to Point of Care POC 101 ======= Learn about the significance of Point of Care marketing, covering key terms, media tactics, and evaluation methods. [Watch This Segment](https://vimeo.com/764225427) ### Introduction to Point of Care Investing in POC Marketing ========================== Explore the reasons for investing in Point of Care media and its effectiveness in engaging target audiences during crucial decision-making moments. [Watch This Segment](https://vimeo.com/770904518) ### Introduction to Point of Care The POC Audience ================ Explore the demographics of the Point of Care audience and their receptivity to POC media solutions. [Watch This Segment](https://vimeo.com/787216164) ### Introduction to Point of Care The POC Landscape ================= Discover Point of Care marketing's diverse landscape, showcasing tailored media to reach patients throughout their healthcare journey. [Watch This Segment](https://vimeo.com/789846401) ### Introduction to Point of Care POC Marketing Strategies ======================== Highlight the opportunities to message HCPs, including the office support staff, NP's and PA's at the POC. [Watch This Segment](https://vimeo.com/789853080) ### Introduction to Point of Care List Matching 101 ================= Learn about the list matching process including detailed instructions for successful matching. [Watch This Segment](https://vimeo.com/793418883) ### Introduction to Point of Care Non-Endemic Advertising in POC ============================== Discover the effectiveness of POC marketing beyond pharmaceutical brands due to its targeted approach and trusted environment. [Watch This Segment](https://vimeo.com/793356008) Advanced Point of Care ====================== ### Advanced Point of Care The Patient Journey =================== Explore the expansive world of point of care beyond the doctor's office through Maria's journey. Discover how these touchpoints educate, reinforce, and personalize patient care along every step of the way. [Watch This Segment](https://vimeo.com/924825667) ### Advanced Point of Care Planning, Contracting, and Auditing =================================== Explore tailored strategies for engaging with media partners and ensuring campaign success through effective planning, contracting and auditing best practices. [Watch This Segment](https://vimeo.com/924830337) ### Advanced Point of Care Engaging Patients with Digital POC ================================== Discover the impact of digital strategies on patient engagement within the point of care setting. Uncover how these solutions empower individuals throughout their healthcare journey, alongside insights into executing effective digital point of care campaigns. [Watch This Segment](https://vimeo.com/945818441) ### Advanced Point of Care Engaging Patients with Static POC ================================= Examine the benefits of utilizing static media in point of care campaigns to engage patients effectively. Gain insights into the advantages of static media, explore diverse tactics, and discover best practices for seamlessly integrating static media into your campaigns. [Watch This Segment](https://vimeo.com/954163491) ### Advanced Point of Care Engaging HCPs at the POC ======================== Explore the vital role of reaching healthcare professionals (HCPs) directly within the point of care setting. This session encompasses educating HCPs, exploring engagement strategies, and seamlessly integrating HCP-focused point of care media into comprehensive plans. [Watch This Segment](https://vimeo.com/1004103222)