Industry Insights
Is Your POC Marketing Campaign Measurement on Point?
New research from POCMA and Syneractiv explores why Point of Care measurement varies. Discover 7 key findings and 5 best practices for aligning MMM and Test vs. Control methods.
Five key recommendations to help improve POC performance management.
The Point of Care Marketing Association teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. The five-month study surveyed the POC industry with interviews from POC analytics experts and empirical benchmark analysis.
Is Your POC Campaign Measurement Accurate?
3 out of 4 marketers lack minimum spend thresholds for MMM measurement. Read the full report to fix common measurement biases in healthcare marketing.