Podcast
Unlocking Point of Care's True Impact with Patient-Centric Measurement
Podcast
Unlocking Point of Care's True Impact with Patient-Centric Measurement
Traditional measurement doesn't always tell the full Point of Care story.
Hear Joanne Biscardi (ConnectiveRx) and Joy Joseph (MedFuse) discuss how patient-centric measurement, the Patient Reach Index™, and evolving industry standards are helping brands make more informed planning and investment decisions.
What You'll Learn
- Why Point of Care is often undervalued in MMM
- How patient-centric inputs improve measurement
- The value of the Patient Reach Index™
- How better measurement drives smarter planning
- Why measurement standards matter
Join the Measurement Consortium
We are inviting up to 10 brands to participate in a consortium study evaluating patient-centric measurement inputs within existing marketing mix models. Participants can test the approach alongside their current measurement methodology.
Share your interest in the Consortium Study here.
Help Shape the Future of Point of Care Measurement
POCMA is collaborating with the Media Rating Council (MRC) and industry leaders to develop guidance and standards for Point of Care measurement.
Learn more about the MRC Working Group and discover how your organization can participate.
Share your interest here about joining the MRC working group.