March 22, 2023

On March 22, 2023, the Point of Care Marketing Association hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City. The demand and excitement for this event was validated with our record-breaking attendance and for a second year in a row, this summit sold out!

The day was filled with thought-provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers. The content tied back to our theme of Evolution, Impact & Innovation. See below for the content and check out the photos and video coverage from the events throughout the day.

For the event’s inaugural POC Excellence Awards, the POCMA honored those who have demonstrated excellence by effectively utilizing this channel. A panel of independent industry experts reviewed entry submissions across four categories and the POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity and performance.