The 2026 POC NOW Summit, held on Wednesday, March 18 at Pier Sixty in New York City, made one thing clear: Point of Care (POC) is no longer just a channel—it’s the connective tissue of modern healthcare.

Across sessions, a key theme emerged—healthcare decisions now happen across a dynamic, multi-touch journey spanning people, settings, and time.

More than 400 healthcare marketers came together to learn, connect, and drive innovation in point of care marketing.

Missed a session? Explore recordings and key takeaways from the day’s most impactful conversations.