Certification Process
As leaders in Point of Care media standards, we maintain robust verification and validation practices. Our comprehensive guidelines and certification pathway recognize POC media companies with the trusted POCMA Certification Seal for qualifying product lines.
Guidelines & Standards
The Point of Care Marketing Association Verification and Validation Guidance was created by our Verification & Validation Committee with significant input from our Industry Advisory Council and feedback from the industry at large.
The Verification and Validation Guidance will be updated as needed to include new information based on industry evolution and feedback.
The Point of Care Marketing Association Verification and Validation Guidance was approved by the POCMA Board of Directors and supersedes and replaced any previous versions or drafts of the guidance. This guidance is not intended to supersede any federal or state requirements.
The POCMA-approved Third-party auditing company is the Alliance for Audited Media.
Submission Process for Certification
Media buyers and clients value product lines that have earned our Certification Seal as they undergo a rigorous annual vetting process:
#1
POCMA approved auditor audits a media company’s product line based on the process outlined in the Verification & Validation Guidance document.
#2
If audit score meets POCMA’s standards, the auditor submits the Certification Seal form via email to the President for final review.
#3
Payment is assessed and processed by POCMA’s President
#4
Media company receives Certification Seal for product line that met standard
Infographic Reference Tool
The Point of Care Marketing Association produced this reference tool to highlight the key elements of the detailed Verification and Validation Guidance document. This downloadable PDF explains the standards and procedures required for becoming certified in an easily digestible format.
FAQ
Our FAQ page below provides more details about The Point of Care Marketing Association Process for Certification.