Our Industry Advisory Council (IAC) consists of an elite group of senior leaders from pharmaceutical companies, advertising agencies, and other key stakeholder organizations. These industry experts serve as a core voice in shaping the future of the POC channel, advising and supporting POCMA's strategic initiatives focused on education and advocacy to ensure the effective use of the channel to advance patient healthcare outcomes.
Angelica L. Aguirre
Director, Customer Experience Planning & Optimization
Novartis
Colleen Milway
Director, Global Customer Capabilities, US Media
Amgen
Frank Biscardi
SVP, Point of Care, Investments
Havas Media Network
Naveed Patel
Director | Worldwide Media and Planning
BMS
Benjamin Assor
SVP Director of Media Activation
Solve(d), part of FCB Health
Grace Rodriguez
DTC Portfolio Marketing Head
iPVU
Wendy Arnon
Director, Video
IAB
Harlan Schwartz
EVP Media
Evoke
Meredith Carber
Associate Director of Media US General Medicine
Sanofi
Linda Shaprio
Group Director, Client Advice & Management
Healix Global
Rachel Costello
Director of Media Activation
GSK, US Pharmaceuticals
Peter Smith
Manager
Rapport
Liz Dexter
Vice President, POC
PHM
Steven Underweiser
Associate Director, HCP Media Strategy & Channel Planning
AbbVie
Lisa Hentze
Director
Outdoor Media Group
Melissa Wagner
Director, US Media | CBU
Amgen
Theresa Mc Addle
Director, Brand Marketing Nature Made Essentials
Pharmavite
Sandy Weag
EVP of Media & Communications Planning
CMI Media Group
