Title: Industry Advisory Council

Description: 

URL Source: https://pocmarketing.org/about/industry-advisory-council

Markdown Content:

Industry Advisory Council
=========================

Our Industry Advisory Council (IAC) consists of an elite group of senior leaders from pharmaceutical companies, advertising agencies, and other key stakeholder organizations. These industry experts serve as a core voice in shaping the future of the POC channel, advising and supporting POCMA's strategic initiatives focused on education and advocacy to ensure the effective use of the channel to advance patient healthcare outcomes.

  

Director, Customer Experience Planning & Optimization, Novartis

### Angelica L. Aguirre

Director, Global Customer Capabilities, US Media, Amgen

### Colleen Milway

SVP, Point of Care, Investments, Havas Media Network

### Frank Biscardi

Head of Global Media, Amgen

### Naveed Patel

SVP Director of Media Activation, Solve(d), part of FCB Health

### Benjamin Assor

DTC Portfolio Marketing Head, Immunology , UCB

### Grace Rodriguez

Consultant, Kopp Consulting

### Wendy Arnon

EVP Media, Evoke

### Harlan Schwartz

Associate Director of Media US General Medicine, Sanofi

### Meredith Carber

Group Director, Client Advice & Management, Healix Global

### Linda Shapiro

Director of Media Activation, GSK, US Pharmaceuticals

### Rachel Costello

Manager, Rapport

### Peter Smith

Vice President, POC, PHM

### Liz Dexter

Associate Director, HCP Media Strategy & Channel Planning, AbbVie

### Steven Underweiser

Director, US Media | CBU, Amgen

### Melissa Wagner

Director, Brand Marketing Nature Made Essentials, Pharmavite

### Theresa Mc Ardle

EVP of Media & Communications Planning, CMI Media Group

### Sandy Weag

Director, Point of Care and Print Partnerships, Initiative

### Audrey Class

Associate Director, HCP Omnichannel Media, Global Brand Activation Team, Lilly

### Kyle Cooper