Our Industry Advisory Council (IAC) consists of an elite group of senior leaders from pharmaceutical companies, advertising agencies, and other key stakeholder organizations. These industry experts serve as a core voice in shaping the future of the POC channel, advising and supporting POCMA's strategic initiatives focused on education and advocacy to ensure the effective use of the channel to advance patient healthcare outcomes.

Angelica L. Aguirre
Director, Customer Experience Planning & Optimization
Novartis

Colleen Milway
Director, Global Customer Capabilities, US Media
Amgen

Frank Biscardi
SVP, Point of Care, Investments
Havas Media Network

Naveed Patel
Director | Worldwide Media and Planning
BMS

Benjamin Assor
SVP Director of Media Activation
Solve(d), part of FCB Health

Grace Rodriguez
DTC Portfolio Marketing Head
iPVU

Wendy Arnon
Director, Video
IAB

Harlan Schwartz
EVP Media
Evoke

Meredith Carber
Associate Director of Media US General Medicine
Sanofi

Linda Shaprio
Group Director, Client Advice & Management
Healix Global

Rachel Costello
Director of Media Activation
GSK, US Pharmaceuticals

Peter Smith
Manager
Rapport

Liz Dexter
Vice President, POC
PHM

Steven Underweiser
Associate Director, HCP Media Strategy & Channel Planning
AbbVie

Lisa Hentze
Director
Outdoor Media Group

Melissa Wagner
Director, US Media | CBU
Amgen

Theresa Mc Addle
Director, Brand Marketing Nature Made Essentials
Pharmavite

Sandy Weag
EVP of Media & Communications Planning
CMI Media Group