About
About Us
About the Point of Care Marketing Association | Who We Are - Our Mission and Values
Staff & Board of DirectorsIndustry Advisory Council
Members
Become a MemberMeet Our Members
Events
Industry Connect SeriesIndustry Summit
POCMA Certified
Seal RecipientsCertification Process
Insights & Education
Latest Articles2025 Ipsos Report2025 Industry Report
Planning Resources
General ResourcesPOC Product FinderPOC Academy

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Copyright © 2025/Privacy

About
About Us
About the Point of Care Marketing Association | Who We Are - Our Mission and Values
Staff & Board of DirectorsIndustry Advisory Council
Members
Become a MemberMeet Our Members
Events
Industry Connect SeriesIndustry Summit
POCMA Certified
Seal RecipientsCertification Process
Insights & Education
Latest Articles2025 Ipsos Report2025 Industry Report
Planning Resources
General ResourcesPOC Product FinderPOC Academy

Industry Advisory Council

Our IAC members serve as a core industry voice in helping us shape the future of the POC channel. They advise and support POCMA in its strategic initiatives, which are aimed at education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes.

Angelica L. Aguirre headshot

Angelica L. Aguirre

Director, Customer Experience Planning & Optimization

Novartis

Colleen Milway headshot

Colleen Milway

Director, Global Customer Capabilities, US Media

Amgen

Frank Biscardi headshot

Frank Biscardi

SVP, Point of Care, Investments

Havas Media Network

Naveed Patel headshot

Naveed Patel

Director | Worldwide Media and Planning

BMS

Benjamin Assor headshot

Benjamin Assor

SVP Director of Media Activation

Solve(d), part of FCB Health

Grace Rodriguez headshot

Grace Rodriguez

DTC Portfolio Marketing Head

iPVU

Wendy Arnon headshot

Wendy Arnon

Director, Video

IAB

Harlan Schwartz headshot

Harlan Schwartz

EVP Media

Evoke

Meredith Carber headshot

Meredith Carber

Associate Director of Media US General Medicine

Sanofi

Linda Shaprio headshot

Linda Shaprio

Group Director, Client Advice & Management

Healix Global

 Rachel Costello headshot

Rachel Costello

Director of Media Activation

GSK, US Pharmaceuticals

Peter Smith headshot

Peter Smith

Manager

Rapport

Liz Dexter headshot

Liz Dexter

Vice President, POC

PHM

Steven Underweiser headshot

Steven Underweiser

Associate Director, HCP Media Strategy & Channel Planning

AbbVie

Lisa Hentze headshot

Lisa Hentze

Director

Outdoor Media Group

Melissa Wagner headshot

Melissa Wagner

Associate Director, US Media Strategy & Privacy Liaison

Merck

Theresa Mc Addle headshot

Theresa Mc Addle

Director, Brand Marketing Nature Made Essentials

Pharmavite

Sandy Weag headshot

Sandy Weag

EVP of Media & Communications Planning

CMI Media Group