Industry Advisory Council
Our Industry Advisory Council (IAC) consists of an elite group of senior leaders from pharmaceutical companies, advertising agencies, and other key stakeholder organizations. These industry experts serve as a core voice in shaping the future of the POC channel, advising and supporting POCMA's strategic initiatives focused on education and advocacy to ensure the effective use of the channel to advance patient healthcare outcomes.
Director, Customer Experience Planning & Optimization, Novartis
Angelica L. Aguirre
Director, Global Customer Capabilities, US Media, Amgen
Colleen Milway
SVP, Point of Care, Investments, Havas Media Network
Frank Biscardi
Head of Global Media, Amgen
Naveed Patel
SVP Director of Media Activation, Solve(d), part of FCB Health
Benjamin Assor
DTC Portfolio Marketing Head, Immunology , UCB
Grace Rodriguez
Consultant, Kopp Consulting
Wendy Arnon
EVP Media, Evoke
Harlan Schwartz
Associate Director of Media US General Medicine, Sanofi
Meredith Carber
Group Director, Client Advice & Management, Healix Global
Linda Shapiro
Director of Media Activation, GSK, US Pharmaceuticals
Rachel Costello
Manager, Rapport
Peter Smith
Vice President, POC, PHM
Liz Dexter
Associate Director, HCP Media Strategy & Channel Planning, AbbVie
Steven Underweiser
Director, US Media | CBU, Amgen
Melissa Wagner
Director, Brand Marketing Nature Made Essentials, Pharmavite
Theresa Mc Ardle
EVP of Media & Communications Planning, CMI Media Group
Sandy Weag
Director, Point of Care and Print Partnerships, Initiative
Audrey Class
Associate Director, HCP Omnichannel Media, Global Brand Activation Team, Lilly