Industry Advisory Council
Our Industry Advisory Council (IAC) consists of an elite group of senior leaders from pharmaceutical companies, advertising agencies, and other key stakeholder organizations. These industry experts serve as a core voice in shaping the future of the POC channel, advising and supporting POCMA's strategic initiatives focused on education and advocacy to ensure the effective use of the channel to advance patient healthcare outcomes.
Director, Customer Experience Planning & Optimization, Novartis
Angelica L. Aguirre
Director, Global Customer Capabilities, US Media, Amgen
Colleen Milway
SVP, Point of Care, Investments, Havas Media Network
Frank Biscardi
Director | Worldwide Media and Planning, BMS
Naveed Patel
SVP Director of Media Activation, Solve(d), part of FCB Health
Benjamin Assor
DTC Portfolio Marketing Head, Immunology , UCB
Grace Rodriguez
Consultant, Kopp Consulting
Wendy Arnon
EVP Media, Evoke
Harlan Schwartz
Associate Director of Media US General Medicine, Sanofi
Meredith Carber
Group Director, Client Advice & Management, Healix Global
Linda Shaprio
Director of Media Activation, GSK, US Pharmaceuticals
Rachel Costello
Manager, Rapport
Peter Smith
Vice President, POC, PHM
Liz Dexter
Associate Director, HCP Media Strategy & Channel Planning, AbbVie
Steven Underweiser
Director, Outdoor Media Group
Lisa Hentze
Director, US Media | CBU, Amgen
Melissa Wagner
Director, Brand Marketing Nature Made Essentials, Pharmavite
Theresa Mc Addle
EVP of Media & Communications Planning, CMI Media Group