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Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
Our organization has evolved over the last six months. We’ve modified our mission statement, developed a vision statement, and changed our name and logo.
Like it or not, big changes are coming to the way marketers can use third-party cookies online. And while a shift away from these cookie…
Everyone stay safe and healthy and look out for our communities and vulnerable populations
Karen Newmark, Executive Director of the Point of Care Communication Council (PoC3), sits down with Mark Boidman, Head of Media & Tech Services at PJ Solomon to get his perspective…
There was much uncertainty at the beginning of the year as the industry continued to evaluate the impact of COVID.
As we look back over the last year, I am pleased to report that 2021 brought improvements at the Points of Care. In addition, the Point of Care Marketing Association has made signiﬁcant changes that demonstrate our commitment to growing and advancing the Point of Care channel. We have some big news to share after the new year so please stay tuned for more updates.
Please view our 2021 Year in Review recap above or read the transcript.
Thank you to all that are working hard to make Point of Care marketing a truly unique and effective channel!
As we strive to make a difference in the Point of Care channel, it is important we understand what the industry is doing well and what the areas of improvement are. It is critical for us to have this information so we can provide recommendations that make a difference. Please complete this survey and we’ll monitor our progress in the coming months.
We want to keep the resource content timely and relevant. Please provide input in the survey on the type of content you would like The Point of Care Marketing Association to focus on. This includes content for our website, in our Newsletters and at our events.
We want to hear from you!