POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.
POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.
Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
Our organization has evolved over the last six months. We’ve modified our mission statement, developed a vision statement, and changed our name and logo.
There was much uncertainty at the beginning of the year as the industry continued to evaluate the impact of COVID.
As we look back over the last year, I am pleased to report that 2021 brought improvements at the Points of Care. In addition, the Point of Care Marketing Association has made signiﬁcant changes that demonstrate our commitment to growing and advancing the Point of Care channel. We have some big news to share after the new year so please stay tuned for more updates.
Please view our 2021 Year in Review recap above or read the transcript.
Thank you to all that are working hard to make Point of Care marketing a truly unique and effective channel!
As we strive to make a difference in the Point of Care channel, it is important we understand what the industry is doing well and what the areas of improvement are. It is critical for us to have this information so we can provide recommendations that make a difference. Please complete this survey and we’ll monitor our progress in the coming months.
We want to keep the resource content timely and relevant. Please provide input in the survey on the type of content you would like The Point of Care Marketing Association to focus on. This includes content for our website, in our Newsletters and at our events.
We want to hear from you!
We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.
Kelly Cunha Pokorny