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August 15, 2023
POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.
November 27, 2023
November 27, 2023
November 21, 2023
Pharma and agency marketing experts talked, and we listened! Hear directly from some of the best marketers and media experts on the unique value Point of Care offers. They share real examples of strategies used within the channel and offer tips to make the most of your investment.
POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.
August 1, 2023
Point of Care Media Drives Patient and Physician Action, Engagement & Empowerment. Insights from the 2023 MARS Consumer Health and 2022 Physician Strategic Insights Studies.