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Nurse-centered EHR messaging can ease workflow burdens and elevate patient care. Explore how healthtech empowers nurses, improves outcomes, and optimizes care journeys.
As the most trusted professionals, nurses spend more time with patients than any other HCP, with upwards of 22% of their time spent navigating EHRs. This presents a key opportunity to deliver targeted POC messaging and resources, transforming how nurses influence patient outcomes and your healthcare marketing impact.
Gen Z healthcare marketing is reshaping the future of the industry. With Gen Z’s spending power projected to reach $12T by 2030, healthcare brands must adapt to meet their needs. Discover how personalized strategies that focus on digital and in-person engagement will improve healthcare for everyone.
The Internet of Medical Things (IoMT) is transforming healthcare and HCP-patient interactions, adding new care expectations and engagement opportunities. Empowered by information, patients are now active co-creators in their health journeys. For brands and marketers, the data era is expanding touch points and ways we can educate and engage in these burgeoning health journeys.
Analyze ConnectiveRx’s ‘Science of Medication Access’ podcast with us. Our article examines shocking adherence statistics (70% non-adherence in hypertension), pharmacy innovation, and patient engagement strategies. Essential insights for healthcare marketers to improve outcomes across the care journey.
In healthcare marketing, reaching specialized and hard-to-access audiences is essential for impactful campaigns. Minority organ transplants illustrate a critical area where traditional methods often fall short, revealing a unique opportunity for targeted outreach.
Explore how POC marketing strategies can address barriers to effectively engage vital, hard-to-reach groups and connect with other specialized populations.
There was much uncertainty at the beginning of the year as the industry continued to evaluate the impact of COVID.
As we look back over the last year, I am pleased to report that 2021 brought improvements at the Points of Care. In addition, the Point of Care Marketing Association has made significant changes that demonstrate our commitment to growing and advancing the Point of Care channel. We have some big news to share after the new year so please stay tuned for more updates.
Please view our 2021 Year in Review recap above or read the transcript.
Thank you to all that are working hard to make Point of Care marketing a truly unique and effective channel!
As we strive to make a difference in the Point of Care channel, it is important we understand what the industry is doing well and what the areas of improvement are. It is critical for us to have this information so we can provide recommendations that make a difference. Please complete this survey and we’ll monitor our progress in the coming months.
We want to keep the resource content timely and relevant. Please provide input in the survey on the type of content you would like The Point of Care Marketing Association to focus on. This includes content for our website, in our Newsletters and at our events.
We want to hear from you!
By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.
Kelly Cunha Pokorny
