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Insights from POCMA executive leaders reveal how innovation, collaboration, and standardization are shaping the future of Point of Care (POC) ...
Moving beyond traditional advertising, EHR marketing prioritizes education, trust, and workflow integration, delivering content that supports clinical decisions and improves ...
EHR-based marketing is transforming healthcare by enabling brands to engage healthcare providers (HCPs) at critical decision points in patient care. ...
Point of Care (POC) marketing is one of the most powerful ways to reach and educate patients and providers, delivering ...
Nurse-centered EHR messaging can ease workflow burdens and elevate patient care. Explore how healthtech empowers nurses, improves outcomes, and optimizes ...
There was much uncertainty at the beginning of the year as the industry continued to evaluate the impact of COVID.
As we look back over the last year, I am pleased to report that 2021 brought improvements at the Points of Care. In addition, the Point of Care Marketing Association has made significant changes that demonstrate our commitment to growing and advancing the Point of Care channel. We have some big news to share after the new year so please stay tuned for more updates.
Please view our 2021 Year in Review recap above or read the transcript.
Thank you to all that are working hard to make Point of Care marketing a truly unique and effective channel!
As we strive to make a difference in the Point of Care channel, it is important we understand what the industry is doing well and what the areas of improvement are. It is critical for us to have this information so we can provide recommendations that make a difference. Please complete this survey and we’ll monitor our progress in the coming months.
We want to keep the resource content timely and relevant. Please provide input in the survey on the type of content you would like The Point of Care Marketing Association to focus on. This includes content for our website, in our Newsletters and at our events.
We want to hear from you!
By joining POCMA your organization will benefit from the collaborative efforts of major industry participants advocating for the POC channel.
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.
Kelly Cunha Pokorny
