The Point of Care Academy
Learn to leverage point of care marketing to effectively engage patients, caregivers, and healthcare providers at every care point.
Convenient 5-8 minute sessions build POC marketing skills quickly.
High-impact curricula designed by industry experts prepares strategic marketers for POC excellence.
Ideally suited to healthcare pros seeking optimal engagement & communication efficacy in crucial healthcare moments.
Shareable certifications showcase POC mastery by passing tests at the completion of each course.
Easy Learning Interface
Experience seamless learning on-the-go. Our user-friendly digital platform lets you stream courses anywhere, tracks your progress, and celebrates your achievements at every milestone.
Act by December 31, 2024 – Use Promo Code “LEARNPOC24”
Is the POCMA Academy right for you?
- Do you work in healthcare marketing?
- Did you recently join a Point of Care media team?
- Do you work for a company in the Point of Care industry?
- Have you been working in Point of Care for years?
POC 101
Learn about the significance of Point of Care marketing, covering key terms, media tactics, and evaluation methods.
Investing in POC Marketing
Explore the reasons for investing in Point of Care media and its effectiveness in engaging target audiences during crucial decision-making moments.
The POC Audience
Explore the demographics of the Point of Care audience and their receptivity to POC media solutions.
The POC Landscape
Discover Point of Care marketing’s diverse landscape, showcasing tailored media to reach patients throughout their healthcare journey.
POC Marketing Strategies
Highlight the opportunities to message HCPs, including the office support staff, NP’s and PA’s at the POC.
List Matching 101
Learn about the list matching process including detailed instructions for successful matching.
Non-Endemic Advertising in POC
Discover the effectiveness of POC marketing beyond pharmaceutical brands due to its targeted approach and trusted environment.
The Patient Journey
Explore the expansive world of point of care beyond the doctor’s office through Maria’s journey. Discover how these touchpoints educate, reinforce, and personalize patient care along every step of the way.
Planning, Contracting, and Auditing
Explore tailored strategies for engaging with media partners and ensuring campaign success through effective planning, contracting and auditing best practices.
Engaging Patients with Digital POC
Discover the impact of digital strategies on patient engagement within the point of care setting. Uncover how these solutions empower individuals throughout their healthcare journey, alongside insights into executing effective digital point of care campaigns.
Engaging Patients with Static POC
Examine the benefits of utilizing static media in point of care campaigns to engage patients effectively. Gain insights into the advantages of static media, explore diverse tactics, and discover best practices for seamlessly integrating static media into your campaigns.
Engaging HCPs at the POC
Explore the vital role of reaching healthcare professionals (HCPs) directly within the point of care setting. This session encompasses educating HCPs, exploring engagement strategies, and seamlessly integrating HCP-focused point of care media into comprehensive plans.
POC 101
Learn about the significance of Point of Care marketing, covering key terms, media tactics, and evaluation methods.
Investing in POC Marketing
Explore the reasons for investing in Point of Care media and its effectiveness in engaging target audiences during crucial decision-making moments.
The POC Audience
Explore the demographics of the Point of Care audience and their receptivity to POC media solutions.
The POC Landscape
Discover Point of Care marketing’s diverse landscape, showcasing tailored media to reach patients throughout their healthcare journey.
POC Marketing Strategies
Highlight the opportunities to message HCPs, including the office support staff, NP’s and PA’s at the POC.
List Matching 101
Learn about the list matching process including detailed instructions for successful matching.
Non-Endemic Advertising in POC
Discover the effectiveness of POC marketing beyond pharmaceutical brands due to its targeted approach and trusted environment.
The Patient Journey
Explore the expansive world of point of care beyond the doctor’s office through Maria’s journey. Discover how these touchpoints educate, reinforce, and personalize patient care along every step of the way.
Planning, Contracting, and Auditing
Explore tailored strategies for engaging with media partners and ensuring campaign success through effective planning, contracting and auditing best practices.
Engaging Patients with Digital POC
Discover the impact of digital strategies on patient engagement within the point of care setting. Uncover how these solutions empower individuals throughout their healthcare journey, alongside insights into executing effective digital point of care campaigns.
Engaging Patients with Static POC
Examine the benefits of utilizing static media in point of care campaigns to engage patients effectively. Gain insights into the advantages of static media, explore diverse tactics, and discover best practices for seamlessly integrating static media into your campaigns.
Engaging HCPs at the POC
Explore the vital role of reaching healthcare professionals (HCPs) directly within the point of care setting. This session encompasses educating HCPs, exploring engagement strategies, and seamlessly integrating HCP-focused point of care media into comprehensive plans.
Members
All POCMA members get FREE unlimited access.
Please request the access code from POCMA
Non-Members
Single license: $495
Unlimited license: $2,500
Non-members can access the content for a fee. All fees include unlimited access to the Point of Care Academy.
Act by December 31, 2024 – Use Promo Code “LEARNPOC24”
