Point of Care Academy: Healthcare Marketing Where It Matters Most

Ever feel like you’re shouting into the void with your healthcare marketing efforts? As a healthcare marketer, you grapple with the complexities of patient journeys, provider workflows, and an ever-evolving healthcare system constantly. It’s a challenging field, but what if there was a way to cut through the noise and connect directly with patients and physicians when it matters most?

The Point of Care Academy (POC Academy) trains healthcare marketers to understand, access, and unlock the full potential of Point of Care marketing, a critical channel for reaching audiences at key moments in their healthcare journeys. The POC Academy is a one-stop online resource, empowering seasoned professionals and newcomers to healthcare marketing. Our curriculum equips you with the practical skills and insider knowledge to elevate your Point of Care marketing strategy.

Portrait of confident multicultural businesswoman learning online and happy

What is the Point of Care Marketing Channel

Point of Care (POC) marketing is a pivotal strategy for creating highly relevant healthcare communications that can educate patients and healthcare providers or deliver resources from medical groups or Rx manufacturers. POC marketing can streamline care, set the stage for more informed and engaged healthcare experiences, shape patient-physician conversations, and improve healthcare outcomes.

Defining the Point of Care

Points of care encompass all healthcare settings where patients and providers interact or seek information throughout health journeys. 

POC marketing delivers targeted content and resources to patients, providers, and caregivers in these high-trust, contextually relevant environments.

Types of POC Settings

  • Traditional Locations: Doctor’s offices, clinics, hospitals, pharmacies
  • Digital Spaces: Health portals, telemedicine platforms, electronic health records (EHRs)
  • Specialized Areas: Waiting rooms, back offices, exam rooms

POC marketing evolves with changes in care delivery and consumption, offering new opportunities to reach audiences at critical health decision-making moments. 

Why Point of Care Marketing Matters

Point of Care marketing offers several advantages:

  • Unparalleled ROI: High return among healthcare marketing channels
  • Precision Targeting: Reach audiences based on specific criteria (location, conditions, demographics, etc.)
  • Strategic Engagement: Connect with patients, caregivers, and physicians at critical decision-making moments
  • Multi-Channel Approach: Integrate accessibility-focused media, digital and print mediums, and healthcare provider workflows.
  • Data-Driven Strategies: Leverage analytics for informed decision-making
  • Trust-Based Marketing: Operate in high-trust, high-receptivity healthcare environments
Doctor patient conversation with patient healthcare marketing materials

For healthcare marketers, POC strategies are essential in facilitating patient-provider discussions, improving treatment access, precisely targeting audiences, and driving better health outcomes. POC marketing’s unique position allows it to be a powerful standalone approach or an integral part of larger campaigns.

With these benefits, Point of Care marketing is becoming an indispensable tool for healthcare marketers. The POC Academy helps marketers harness its full potential.

The POC Academy Value

Our courses fit seamlessly into any schedule while still delivering maximum value. Here’s what sets us apart:

Easy Micro-Learning
Our bite-sized modules let you learn on-the-go in 5-8 minute increments. Our concise lessons are designed to pack a powerful punch, delivering essential knowledge without sacrificing valuable time.

Industry Expertise
Tap into a wealth of knowledge from leading marketing professionals specialized in Point of Care marketing. Get up-to-date knowledge, tactics, and tools that up-level your marketing from day one.

Optimized Engagement
Our range of courses teaches you how to plan and execute high-impact POC campaigns across healthcare marketing specializations and initiatives. Whether you’re looking to refine existing strategies or embark on new Point of Care initiatives, we’ve got you covered.

Showcase Credibility
In the competitive world of healthcare marketing, standing out matters. That’s why completion of Academy courses and tests is rewarded with our shareable certifications. Our marketing courses are built around industry-acknowledged best practices and regulations to ensure your POC campaigns are best in class, secure, and provide client and employer confidence.

Educate patients, caregivers, and HCPs at the care points that matter most.

Is POC Academy Right for You?

Picture yourself confidently guiding a data-informed and completely targeted campaign that creates real-world impact, armed with cutting-edge POC strategies. Whether you’re a newcomer or a seasoned pro, the POC Academy is your ticket to mastering this game-changing channel.

Master what you need to know about the Point of Care Marketing channel and how it fits into the larger healthcare marketing context in a friendly, highly accessible way. Highly-digestible learning paths boost knowledge at any professional level.

The POC Academy is ideal for you if:

  • Are new to healthcare marketing and want to build expertise
  • Recently joined a Point of Care media team and need to hit the ground running
  • Work for a company that develops or utilizes Point of Care solutions
  • Want to engage patients, healthcare providers, or teams more effectively at points of care
  • Have experience in Point of Care marketing but aim to stay ahead of industry trends
  • Seek to refine your strategies and maximize your impact in healthcare marketing

Whether you’re refreshing your team, updating your own Point of Care knowledge, or forging a new career path, the POC Academy will familiarize you with the language, tactics, and strategic thinking to master this highly effective channel.

How the POC Academy Works

Your busy schedule is at the heart of how we’ve designed our platform! Here’s how it works for you:
  1. Jump online and take a quick sequential course in under ten minutes a session from anywhere. We’ll hold your spot!
  2. Easily test and track your progress. Each time you pass a test, you automatically unlock the next module.
  3. Earn shareable certificates that showcase your newly accredited Point of Care expertise.

A Look Inside the Academy Curriculum

Your healthcare marketing classes start with an Introduction to Point of Care!  Start navigating POC marketing with a comprehensive journey spanning from what point of care is to the critical nuances that set it apart.

Examples from Introduction to Point of Care

What is Point of Care marketing and why does it matter?

Discover the key terms, media tactics, and evaluation methods that are essential for effective POC marketing campaigns.

Insights into the Point of Care audience, and how you can best reach them.

Uncover the demographics of the Point of Care audience and discover their unique receptivity to targeted POC media solutions.

What is list matching?

Explore the Process and Master it with Detailed Instructions. 

Examples from Advanced Point of Care

Now you’re all set to take Advanced Point of Care, and take your POC marketing skills to the next level. Go beyond the basics and delve into advanced strategies to maximize your impact at the point of care.

How can you leverage Point of Care strategies for maximum impact?

Explore the power of digital solutions in patient engagement and learn how to create winning campaigns.

Strategies for planning, contracting, and auditing to drive results.

Learn how to tailor media partner engagement for success. This course covers effective planning, contracting, and auditing to maximize your campaign’s impact.

Explore Maria’s journey

Learn how these point of care touch points educate, reinforce, and personalize patient care at every step, leading to better health outcomes.

Your learning doesn’t end here. You get lifetime access to future curriculum as we grow. Stay tuned for deep dives. And watch our POCMA site for coming webinars, as we bring you the powerful expertise of our Point of Care community.  

Academy Enrollment: Invest in Your Professional Growth

Ready to elevate your healthcare marketing skills? We’ve made investing in your professional growth both accessible and flexible. Find the option that best fits your professional goals and organization.

Non-member Enrollment

Don’t worry, we’ve got you covered too:

  • Single License Access: Ideal for individuals who want full access to the academy’s current and future course load. These licenses provide access to individuals only, starting at $495.
  • Unlimited License Access: Perfect for comprehensive learning. This option grants full access to all current and future courses within the POCMA Academy for companies and their employees, allowing everyone to explore the entire spectrum of Point of Care marketing strategies for $2,500.

POCMA Member Enrollment

Great news!  Your membership grants you unlimited access to our growing library of courses. This is a fantastic way to delve deep into all aspects of point of care marketing and stay ahead of the curve.

Special Offer: Learn Point of Care Marketing for FREE!!

We’re so confident in the value of Point of Care marketing that we’re offering a special opportunity to try it out for FREE through December 2024. We’re truly passionate about the potential of this channel to drive patient outcomes through better engagement with everyone in the care journey. It just takes the right information reaching them in the right moments.

Take the Next Step in Your Healthcare Marketing Career

Imagine transforming your healthcare marketing campaigns, driving real results for patients and providers alike. That’s the power of Point of Care marketing – and it’s within your reach. Why not take that first step today?

Whether you’re looking to refine your existing strategies or embark on a new career path in healthcare marketing, the POC Academy has something to offer. Our expert-led courses, flexible learning format, and industry-recognized certifications provide you with the tools you need to succeed in this dynamic field.

Don’t let this opportunity pass you by. Explore the POC Academy today and take the first step towards becoming a Point of Care marketing expert. 

Ready to get started? Have questions? We’re here to help.

Contact us here at the Point of Care Marketing Association with any questions at: . Thank you!

    Your Cart
    Your cart is emptyReturn to Shop
    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing