The Point of Care Excellence Awards were developed to honor those who have demonstrated excellence by effectively utilizing this channel.

Submissions were judged by a panel of independent industry experts across four categories based on criteria including overall strategy, creativity and performance. 

Best Patient Targeted Campaign

The best performing POC campaign developed to reach and educate patients.

Winner!

CMI Media Group

Best Custom Point of Care Creative

Reflects a campaign exclusively created for the Point of Care channel to reach either patients or HCPs.

Winner!

Physician's Weekly

Best Point of Care Media Supplier/Partner

Recognizes a company who elevated the educational experience with media solutions.

Winner!

Physician's Weekly

Best Campaign to Address Health Equity/ DE&I

The best campaign to reach diverse patient populations and/or feature messaging addressing health equity.

Winner!

PatientPoint

2023 Finalists & Winners

Best Patient Targeted Campaign

Finalists

BBH London

Genentech, VABYSMO
Wet AMD and DME Patients

WebMD POC

Regeneron Eylea
Newly Diagnosed Wet AMD Patients
& Sufferers

CMI Media Group

2022 DTC / HCP Audience

Winner!

“Point of Care is a vital component to any marketing mix.  Serving as the last touchpoint prior to consultation, the channel is uniquely positioned to provide the last ‘nudge’ of confidence to patients if they are hesitant or unsure of the questions to ask.  This campaign focused on championing patients, with multiple touchpoints along their journey leading up to this point, empowering and educating them on brand benefits. The physician sync ensured that both audiences were exposed and educated on all key brand elements to facilitate discussion and ensure positive outcomes.” CMI Media Group

Learn more about this winning campaign here.

CMI Media Group, and their client were named the winner of the Best Patient Targeted Campaign. The winning campaign focused on facilitating discussion by empowering patients & educating HCPs on brand benefits, within the same locations.
Best Custom Point of Care Creative

Finalists

U360 Medical

Henkel, all® free clear
“Tough on stains, gentle on skin”

Physician’s Weekly

Nuance / DAX™
“See Nuance DAX™ in action”

CheckedUp/HMN

American Diabetes Association
Disease State Awareness

Winner!

Nuance / DAX™

“See Nuance DAX™ in action” ​

Learn more about this winning campaign here.

Physician’s Weekly won the Best Custom POC Creative for its HCP-facing content at the POC created with Nuance Communications, Inc. (Nuance Communications), a technology pioneer with market leadership in conversational AI and ambient intelligence. Nuance Communications leveraged the PW Feature Report, a 2 foot-by-3 foot printed wallboard, to educate HCPs through creative messaging on their AI-powered technology, Dragon Ambient eXperience (DAX™). The customized creative provided a window into their DAX product, capturing the product experience and including a large QR code for a video showing how the latest in AI improves patient care and overall workflow.
Best Point of Care Media Partner

Finalists

PatientPoint

Cervical Cancer Screening

ConnectiveRx

In-Workflow Solutions

Physician’s Weekly

Augmented Reality Experience

Winner!

Augmented Reality Experience

Learn more about this winning campaign here.

Physician’s Weekly won for adding augmented reality to its in-office Patient Exam Room posters that cover 20 medical conditions and counting. Shivoo Studios, a virtual reality company, built PW’s Web/AR experience, which doesn’t require wearing AR glasses or downloading mobile apps to access. Using a personal smart device, patients scan the QR code displayed on the Patient Exam Room print poster and engage with interactive 3D elements that explain health concepts in either English or Spanish.
Best POC Campaign Addressing Health Equity/DE&I

Finalists

PatientPoint

Susan G. Komen
Stand for H.E.R. –
A Health Equity Revolution program

Health Monitor Network

Chronic Heart Failure Treatment
Targeted People Based Marketing

Phreesia

Merck
Vaccine Confidence

Winner!

Susan G. Komen

Stand for H.E.R. –
A Health Equity Revolution program

Learn more about this winning campaign here.

PatientPoint, in partnership with their client Susan G. Komen created the campaign, “A Health Equity Revolution.” This campaign brought trusted breast health resources and support to patients, families and providers at the Point of Care to connect with the Black community when and where health was top of mind.

Best Patient Targeted Campaign

CMI Media Group

Best Custom Point of Care Creative

Physician’s Weekly

Best Point of Care Media Partner to Elevate the Educational Experience

Physician’s Weekly

Best Point of Care Campaign to Address Health Equity/DE&I

PatientPoint

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
     
    Website

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing