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The Trusted Source for Point of Care Marketing

We help healthcare marketers across life sciences, agencies, and POC partners deliver strategic content and education at the Point of Care.
Patient and doctor with tablet

A Foundation for Healthcare Engagement

The Point of Care delivers unmatched relevant, trust, and timing. As the leading voice of the channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:

Establish Industry Standards

Define standards for the POC channel to ensure trust, consistency, and credibility across the industry.

Grow the POC Channel

Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel.

Connect the Community

Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.

Educate Healthcare Marketers

Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes.

Lead Best Practices

Develop actionable best practices to guide marketers through every stage of POC campaigns—from planning and buying to execution and measurement.

Develop Industry Solutions

Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix.

Our Collective Impact

No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.

Research

Research

Read It Now | All Research

Is Your Marketing Mix Model (MMM) Leaving Money on the Table?

MMMs may be underestimating your POC campaign impact by more than 4x. Discover how the Patient Reach Index, a patient-centric measurement approach, delivered 4.4x higher campaign lift and 36.8% better statistical significance in our new white paper.

Help Validate These Findings - We're expanding this research across multiple brands and therapeutic areas to build broader evidence. Participate at no cost and help advance POC measurement standards. Please complete this inquiry form to learn more.

Events

Events

Request an Invitation | All Events

Candid Conversations: 1.22.26

This invitation-only, half-day forum bridges the gap between healthcare marketers and providers through open dialogue and meaningful exchange.

Bringing together healthcare providers (HCPs), marketers, and agency partners, this event focuses on real voices and lived experiences.

Through dynamic panels and interactive roundtables, participants will share candid insights on what’s working, what’s not, and how the future of pharma-provider engagement should evolve.

Articles

Articles

Read It Now | All Articles

A Moment that Matters for Healthcare Policy.

POCMA and its members met with U.S. policymakers in October to highlight how Point of Care (POC) connects patients and providers with trusted health information—driving better understanding, adherence and outcomes.

As discussions around healthcare communication and DTC advertising evolve, ensuring policymakers recognize POC’s unique educational role is essential to protecting this trusted channel.


Power of Membership

POCMA members do more than belong. We come together with shared purpose, collaborating to drive strategic excellence and strengthen how we innovate, expand, and deliver information exactly when patients and providers need it most. Our members are truly connected, motivated not only to elevate their brands but to enhance the care experience itself.

Join us in shaping the next chapter of Point of Care marketing.

Membership Options
Power of Membership

The Value We Deliver, According to Our Members

Discover what sets this community apart for industry leaders: clear-eyed insights, unmatched expertise, and a shared commitment to advancing the entire field.

Stay Informed

Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.

For inquiries, please contact info@pocmarketing.org.

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“This is an important and growing space for our agencies and it's important that CMI Media Group and Compas have a place at the table along with many of our preferred supplier partners to promote the POC channel with our pharma clients. With the great work that POCMA is doing in the areas of education, certification, and promotion, we're excited to be part of the association”
Nicole Woodland – De Van

Nicole Woodland – De Van

President

Compas

“Point of Care is essential to CMI Media Group's marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient's visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers.”
Christine Mormile

Christine Mormile

VP, Engagement Strategy

CMI Media Group

“As a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes.”
Wills Robbins

Wills Robbins

CEO/Founder

Constant Media

“Only in associations can we all help the tide to rise so everyone wins. Collective thinking to find solutions in true partnership with my industry peers is my motivation to dedicate my time to POCMA. We want to create a trusted third party that can offer guidance and be a light in all the noise.”
Laura Blair

Laura Blair

SVP Business Development

ConnectiveRx

“As a provider of media at the point of care (POC), Office Ally is committed to building connections with other POC businesses and adhering to industry standards for providing valuable information to improve patient outcomes. We're excited to contribute to the industry discussions around POC media and be a leader in advocating for the POC channel.”
Brad Royer

Brad Royer

Chief Product Officer

Office Ally

“As a forum for Point of Care and industry thought leaders to convene and collaborate, POCMA fosters both innovation and problem solving to drive growth of the channel. From hospitals and doctors' offices to pharmacies and digital point of care, POCMA includes the entire care continuum at every setting patients are receiving care. This breadth in focus is important because it supports both the evolving point of care landscape and the way our industry partners view opportunities in this space.”
Nicole Stratford

Nicole Stratford

Vice President Point of Care and Consumer Health, WebMD Provider Services

WebMD

“As point of care media evolves and innovates, the Alliance for Audited Media remains committed to working with POCMA members to ensure assurance solutions meet industry needs with the highest levels of transparency and trust.”
Richard Murphy

Richard Murphy

CEO, President and Managing Director

Alliance for Audited Media

“We look forward to partnering with the POCMA to continue growing and advancing the Point of Care channel. At PHM, our internal workstreams align to the efforts and workstreams of the POCMA. Joining forces with this association will help move our industry forward.”
Sarah Bast

Sarah Bast

EVP, Investment Marketplace

PHM

“Populus Health Technologies is excited to be part of an organization who is recognizing the changing landscape of where patients are receiving care”
Ray Rotolo

Ray Rotolo

Chief Growth Officer

Populus Health Technologies

“We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.”
Kelly Cunha Pokorny

Kelly Cunha Pokorny

National Director, Brand Marketing

American Heart Association

“At InStep Health we provide a full gamut of marketing services to Rx, OTC, and CPG clients. As the leader of this company, I can tell you that each of our employees share a deep understanding of the importance of validating results for every program we execute. With POCMA, I'm excited to collaborate with industry executives and thought leaders to help define standards and measurement practices for the point of care.”
Nathan Lucht

Nathan Lucht

President and Chief Executive Officer

InStep Health

“This opportunity gives agencies a seat at the table and ensures all facets of the business are being properly represented.”
Laura Brandes

Laura Brandes

Group Director

Rapport

“Doceree is excited to partner with POCMA and bring standardization to HCP messaging on point-of-care channels. We will utilize the collaboration to educate marketers around industry best practices and tactics for meaningful communication campaigns. The partnership also provides us the opportunity to equip platforms on making the most of messaging from life sciences organizations to improve patient outcomes. We look forward to working cohesively with other members to evolve the POC ecosystem, bringing transparency and effectiveness to POC messaging.”
Harshit Jain MD

Harshit Jain MD

Founder & Global CEO

Doceree

“Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes.”
David Paragamian

David Paragamian

CEO

Health Monitor

“RXNT Media Group aligns with POCMA's vision of enhancing healthcare providers' awareness through dynamic point-of-care marketing channels. As members, we have the opportunity to explore new partnerships, collaborations, and business opportunities that will expand our company's reach and influence with our industry leaders.”
John Malamphy

John Malamphy

EVP, RXNT Media

RXNT

“With rapid growth in the Point of Care channel, the need for a trade association to protect all stakeholders, is a must. POCMA is doing its part to standardize auditing, measurement, reporting, and more, for all relevant POC platforms. POCMA is creating an environment of trust and transparency. Our membership is an important investment to protect the channel's future and its ability to advance healthcare and better health outcomes.”
David M. Kenyon

David M. Kenyon

President

Coverwrap Communications

“Driving standardization, proving value, and extending POC focus to pharmacy and medical labs is of paramount importance to PRN. Joining POCMA - the singular source of truth and collaboration in the industry - is a considered step for us, and we look forward to contributing more widely to the success and growth of the industry!”
Chuck Billups

Chuck Billups

Global Head of Retail Media Advertising

PRN, a STRATACACHE company

“Being a member of the Point of Care Marketing Association is crucial for staying at the forefront of industry innovation. It offers unparalleled opportunities for collaboration, education, and access to the latest research and trends, which are essential for delivering impactful solutions in today's evolving healthcare landscape. At Flora Management, we recognize the value of aligning with an organization that sets the standards for excellence in point-of-care communication and patient engagement.”
Angelo Campano

Angelo Campano

Managing Partner

Flora

“The Point of Care is a critical environment for patient education and information. Being a part of POCMA represents our commitment to the continued quality of information and experiences to support patients as they consider treatment options and learn about their health.”
Victoria Summers

Victoria Summers

Principal

ZS

“As a member of the POCMA, we are committed to amplifying awareness and educating brand marketers to better understand the pharmacy's critical role in the patient health journey, influencing treatment compliance and adherence to ensure the best health outcomes. Terraboost advertisers are afforded the opportunity to tap into our vast location-based audience data to efficiently reach high-value patients at the right venues in the right health mindset moments.”
Brett Morrison

Brett Morrison

Founder

Terraboost Media

“Targeted Media Health is proud to be a member of POCMA and to be a leader in advocating for POC as an effective marketing channel. Our ability to collaborate with key industry stakeholders and ensure the strength of POC overall is essential to our vision.”
John Kenyon

John Kenyon

SVP Managing Director

Targeted Media Health

“Being part of POCMA not only helps establish trust with advertisers and brings our clients peace of mind, but it also provides a platform and community to more broadly advocate for the importance of engaging and activating patients to participate in health care decision-making.”
David Linetsky

David Linetsky

SVP LIFE SCIENCES

Phreesia

“At Veradigm, we share in POCMA's goal of raising healthcare providers' awareness through innovative point of care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices and building connections with other point-of-care industry leaders and influencers.”
Stuart Green

Stuart Green

Senior Vice President & General Manager

Veradigm

“At Relevate Health, we recognize the point of care (POC) as the heart of healthcare. It's where life-changing decisions are made—diagnoses determined, treatments initiated, costs considered, and patient education begins. The nuances of these interactions require a focus on clear, targeted communication to maximize impact in limited timeframes.”
Matt Botkin

Matt Botkin

Group VP POC Solutions

Relevate Health

“I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.”
Linda Ruschau

Linda Ruschau

Chief Commerical Officer

PatientPoint

“Growing the overall Point of Care channel and raising the level of accountability among the POC industry is of utmost importance to Mesmerize. POCMA encourages Mesmerize to collaborate with our peers to effectively drive growth for the channel by defining and implementing industry best practices and engendering trust among those who transact at the point of care.”
Craig Mait

Craig Mait

President & Chief Revenue Officer

Mesmerize

“POCMA has created a nexus of industry thought leaders — inclusive of leading agencies and brands to influence the future of the point of care marketing channel. We are proud of our participation in this important trade organization and excited to be a contributor to the future of the point of care channel.”
Dr. Richard Awdeh

Dr. Richard Awdeh

CEO

CheckedUp

“We believe custom point-of-care content increases engagement and leads to better outcomes for patients, providers, and brands. Please reach out to learn how we can support your content needs.”
Kev Ungi

Kev Ungi

VP Product Communication Strategy

U360 Medical

“PulsePoint is excited to become a member of the Point of Care Marketing Association. Point of care has become an integral component of the brand strategy for many of our life science partners and PulsePoint is excited to work in this space with our clients. Membership with the POCMA ensures we are collaborating with key thought leaders on this important topic as well as aligning to industry guidelines for point of care.”
Keith Matt

Keith Matt

VP of Sales

PulsePoint