The Trusted Source for Point of Care Marketing
We help healthcare marketers across life sciences, agencies, and POC partners deliver strategic content and education at the Point of Care.
A Foundation for Healthcare Engagement
As the leading voice of the Point of Care channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:
Establish Industry Standards
Define standards for the POC channel to ensure trust, consistency, and credibility across the industry.
Grow the POC Channel
Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel.
Connect the Community
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Educate Healthcare Marketers
Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes.
Lead Best Practices
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Develop Industry Solutions
Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix.
Featured Event
Annual POC NOW Summit
The annual POC NOW Summit brings together leading voices from across the healthcare spectrum to inform, empower, and drive innovation in Point of Care marketing. Our mission is to elevate this critical channel, delivering better patient engagement and stronger health outcomes.
Our Collective Impact
No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.
Power of Membership
POCMA members don't just belong, we lead. United by a shared purpose, we collaborate to drive strategic excellence and transform how healthcare information reaches patients and providers at critical moments. Our community is committed to more than brand growth; we're dedicated to elevating the entire care experience. Join us in defining the future of Point of Care marketing.
The Value We Deliver, According to Our Members
Discover what sets this community apart for industry leaders: clear-eyed insights, unmatched expertise, and a shared commitment to advancing the entire field.
As point of care media evolves and innovates, the Alliance for Audited Media remains committed to working with POCMA members to ensure assurance solutions meet industry needs with the highest levels of transparency and trust.
Richard Murphy
CEO, President and Managing Director
Alliance for Audited Media
POCMA has created a nexus of industry thought leaders — inclusive of leading agencies and brands to influence the future of the point of care marketing channel. We are proud of our participation in this important trade organization and excited to be a contributor to the future of the point of care channel.
Dr. Richard Awdeh
CEO
CheckedUp
Point of Care is essential to CMI Media Group's marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient's visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers.
Christine Mormile
VP, Engagement Strategy
CMI Media Group
I am most excited to partner with other leaders in the point of care industry to drive further collaboration and awareness of a channel that has long been proven and trusted to deliver superior value to our brand partners.
Linda Ruschau
Chief Commerical Officer
PatientPoint
Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes.
David Paragamian
CEO
Health Monitor
Stay Informed
Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.
For inquiries, please contact info@pocmarketing.org.
