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Point of Care marketing is a multi-channel, targeted solution that delivers messaging at the critical point in the healthcare journey. The POC channel provides effective solutions at the closest point to the doctor and patient conversation.
Source: COVID’s Latest Impact on Patient Traffic and Wait Times, PatientPoint January 2022
Source: The Evolution of Point-of-Care Marketing in Pharma – ZS Associates, 2017; Kantar Media 2015/2016 MARS Consumer Health Study; 2019 Professional Honesty and Ethics Standards by Gallup
Source: ZS Study, Point of Care Marketing: An industry in Transition
Source: ZS The Evolution of POC Marketing in Pharma, 2017
Source: Multi-Channel Measurement Study, Crossix 2018
This document presents a comprehensive set of common creative specifications established by POCMA members. These standardized specifications are intended to streamline the creative development and approval process for advertisers. This collaborative effort was aimed to enhance efficiency, reduce complexities, and facilitate seamless communication among stakeholders in the industry.
Disclaimer: Individual media companies may modify these specifications without prior notice to meet evolving industry needs or technological advancements. Therefore, it is imperative to confirm creative specifications with your media company partners before commencing any new creative development projects. POCMA is not liable for updates made by individual media companies.
The Alliance for Audited Media is an approved POCMA auditor, helping members achieve POCMA certification through verification of their print, digital and mobile point-of-care platforms.
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.
Compas partners with the industry’s leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of our clients’ media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging our clients’ collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend.
Communimed is the leading provider of point-of-care marketing solutions in Canada, offering a network of patient education at the crucial intersection where compassion and care meet action and impact. Our meticulous and evidence-based approach to content development inspires engagement and drives action, ensuring patients are fully informed and empowered to engage HCPs efficiently and effectively.
ConnectiveRx helps take the pain out of the prescription process for pharmaceutical manufacturers, healthcare providers and their patients. Through a software-driven platform of patient support, affordability, awareness and adherence solutions for specialty medications, the company provides services which help patients and their healthcare providers navigate the complex patient journey.
Our customized solutions drive meaningful conversations between patients and physicians in the right place and at the right time. We produce and distribute ad messages on magazine cover wrap surfaces or custom condition guides in the POC.
Our customized solutions drive meaningful conversations between patients and physicians in the right place and at the right time. We produce and distribute ad messages on magazine cover wrap surfaces or custom condition guides in the POC.
Doceree is the first global network of HCP-only platforms for programmatic messaging, bringing efficiency and effectiveness to healthcare professional engagement (HCP) by using data and creativity in healthcare marketing.
Powered by its proprietary AI engine- ESPYIAN TM, Doceree precision targets over 2 million HCPs across the US, Europe, UK and emerging markets. The platform’s algorithm can understand behavior of clinicians, enabling pharma brands to target them based on their specialty, demographics and geography.
HealthCentral’s Condition Guide program reaches HCPs and their patients where health and treatment decisions are made—at point of care and online.
We are a Targeted Healthcare Marketing Platform. Our in-house, award-winning content studio creates bespoke, disease-state and therapy-specific educational content that powers more productive patient-physician dialogues at every step of the patient journey, and at all points of care. Original Content + Broadest Reach + Proven Results = #HealthMonitorDifference
We apply the knowledge we gain from pharmacy transaction data, claims insights, and other trusted resources to engage with patients throughout their healthcare paths and daily lives.
Mesmerize is a point of care media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. Mesmerize provides patient education to a robust national network of doctors’ offices, clinics, and pharmacies, inspiring patient-provider conversations and driving outcomes along a patient’s healthcare journey.
Physician’s Weekly has a long-standing reputation at the point-of-care as a trusted source of clinical and medical information for healthcare professionals. Our targeted multichannel solutions for both physicians and patients give brands the opportunity to become part of the patient-provider conversation as well as the discussions between physicians and their colleagues—the most powerful exchange of information—where and when treatment decisions are made.
Populus Health Technologies provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Primary Care Notebook provides clients with the opportunity to deliver brand awareness and switch marketing messages directly in to relevant patient consultations. Our proprietary data also helps us understand clinician content needs, rather than wants, and deliver client supporting information through our video, podcast and hosted content channels.
Rapport is IPG’s global out-of-home media agency with a deep understanding of digital, data, production and emerging technologies. We have expanded our offering to clients within the healthcare space by providing a holistic approach to the journey of care.
Terraboost Media has built a network of over 88K+ wellness billboards at the point of care within CVS, Walgreens, Rite Aid, and the vast majority of supermarkets with pharmacies such as Albertsons, Kroger, HEB, Ahold, and their banner locations. Using proprietary data, including prescription volume by store, Terraboost can precisely identify prime locations for Rx brands to achieve diverse objectives, ensuring connectivity with relevant patients, caregivers, and healthcare professionals (HCPs) through wellness billboards at the pharmacy, a vital point of care.
We create gold-standard point-of-care content that educates and empowers patients and physicians. The result is deeper understanding and a more highly engaged audience.
Veradigm is a healthcare technology company that drives value through its unique combination of platforms, data, expertise, connectivity, and scale. Some healthcare technology companies deliver clinical data for biopharma and health plans, some help turn that data into insights, others serve healthcare providers directly by providing point-of-care clinical software and patient outreach platforms. Veradigm does it all.
* The member company service descriptions provided on this page were provided by each POCMA member and have not been evaluated or verified for reliability by POCMA. These descriptions are not an endorsement by POCMA and any inquiries regarding claims made in or associated with a member’s service description should be made directly to the individual member.
Defer to IAB/MRC terms and definitions for any other applicable terms.
The Alliance for Audited Media is an approved POCMA auditor, helping members achieve POCMA certification through verification of their print, digital and mobile point-of-care platforms.
Providing condition specific, active patient engagement through a variety of digital touch points including TV’s in waiting rooms and interactive exam room digital wallboards in specialty Healthcare Provider’s offices and Health Hospital Systems across the US.
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.
Compas partners with the industry’s leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of our clients’ media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging our clients’ collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend.
Communimed activates moments that matter with exceptional patient experiences delivered across Canada’s most effective point-of-care network.
ConnectiveRx helps take the pain out of the prescription process for pharmaceutical manufacturers, healthcare providers and their patients. Through a software-driven platform of patient support, affordability, awareness and adherence solutions for specialty medications, the company provides services which help patients and their healthcare providers navigate the complex patient journey.
Doceree is the first global network of HCP-only platforms for programmatic messaging, bringing efficiency and effectiveness to healthcare professional engagement (HCP) by using data and creativity in healthcare marketing.
Powered by its proprietary AI engine- ESPYIAN TM, Doceree precision targets over 2 million HCPs across the US, Europe, UK and emerging markets. The platform’s algorithm can understand behavior of clinicians, enabling pharma brands to target them based on their specialty, demographics and geography.
HealthCentral’s Condition Guide program reaches HCPs and their patients where health and treatment decisions are made—at point of care and online.
Each Guide features medically-reviewed educational material, tools, and resources for specific health conditions, and helps prepare patients to have more effective doctor visits. Covering symptoms, diagnosis, treatment, and strategies for living day-to-day with a chronic condition, Guides are designed to stimulate a more productive doctor-patient conversation. Every Guide features real patient stories coupled with expert content to drive action and influence treatment choices.
We are a Targeted Healthcare Marketing Platform. Our in-house, award-winning content studio creates bespoke, disease-state and therapy-specific educational content that powers more productive patient-physician dialogues at every step of the patient journey, and at all points of care. Original Content + Broadest Reach + Proven Results = #HealthMonitorDifference
Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. With more than 80,000 employees, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $14.9 billion in FY2022. Learn more about us at www.Labcorp.com or follow us on LinkedIn and Twitter @Labcorp.
Physician’s Weekly has a long-standing reputation at the point-of-care as a trusted source of clinical and medical information for healthcare professionals. Our targeted multichannel solutions for both physicians and patients give brands the opportunity to become part of the patient-provider conversation as well as the discussions between physicians and their colleagues—the most powerful exchange of information—where and when treatment decisions are made.
Populus Health Technologies provides pharmaceutical brands and their agencies with the most targeted way to reach a captive audience as they wait for their scheduled or on-demand virtual doctors’ visits and guarantee ROI by delivering patient acquisition and verified prescriptions.
Rapport has expanded their offering to clients within the healthcare space by providing a holistic approach to the journey of care – marrying data, technology and innovation in the office, at home and beyond.
Terraboost Media provides brands exclusive access to a pharmacy media network of 88,0000+ sponsored wellness kiosks within over 36,000 of the country’s leading retail and supermarket pharmacies. Our wellness billboards with prominent “can’t miss” ad signage reach patients, caregivers, HCPs, and pharmacists at the point of care – at the pharmacy wait area and other contextually relevant locations such as doctor offices, hospitals, urgent care, infusion centers, and more.
We create gold-standard point-of-care content that educates and empowers patients and physicians. The result is deeper understanding and a more highly engaged audience.
Veradigm Digital Health Media reaches physicians at the point-of-care, in a channel they use daily: the EHR. It can deliver targeted messages to HCPs in real time inside of multiple EHR platforms*.
*The targeted messages are displayed (1) in accordance with HIPAA and other applicable laws, and (2) in an iframe window adjacent to the EHR workflow that is separate and distinguishable from the clinical and practice management workflow within the EHR. Also, no biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.
WebMD Point of Care in-office and in-hospital solutions reach over 500,000 HCPs across 300,000+ doctors’ offices and 2,000 hospitals to meet the needs of patients at every stage of their healthcare journey. WebMD’s platforms support physicians, hospitals, and healthcare organizations in elevating patient-centric interactions to reach and engage qualified patients, improving outcomes and driving growth.
