2021 Virtual Industry Summit Event

Speaker Presentations:

Opening Remarks

Richard Awdeh, Point of Care Communication Council Co-Chair and Chief Executive Officer and MD at CheckedUp

John Kenyon, Point of Care Communication Council Co-Chair and Vice President & Managing Director at Targeted Media Health

Nicole Divinagracia, VP, Director of Point of Care Media at Havas Media Group

Overview of PoC3’s 2021 Verification and Validation Guidance - A View from the Auditor

Richard Murphy, Executive Vice President, BPA Media and General Manager, iCompli – Technology Assurance at BPA Worldwide

Ken Shultz, Senior Vice President of Audit Services at the Alliance for Audited Media

Our Experience with Point of Care – A Marketer’s Perspective

Larry Dobrow, Senior Editor at MM&M

Shannon Mitchell, Associate Director, US Consumer Media at Merck

Insights and Analysis on COVID-19’s Impact on the Point of Care Space
Yash Popuri, Principal at ZS Associates
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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing