2019 Industry Summit

Speaker Presentations:

Point of care is an instrumental focus in modern healthcare marketing. This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.

Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue

Dr. Adnaan Sheriff, Amherst Medical Associates

Kit Robertson, RN, VP Product Management at Integra Connect

Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results

Current & Future Landscape for POC Marketing, Trends to Watch
Victoria Summers, Associate Principal at ZS
Artificial Intelligence Opportunity in Pharma, Rise & Implications for POC Marketing

Justin Chase, EVP of Media & Innovation at Intouch Group

Mark Bard, Founder at Digital Health Coalition

Importance & Power of Content, Shifting to a Content-First Strategy

Kate Greengrove, Sr. Director Content Strategy & Operations at GSK

Sarah Bast, Group VP at Publicis Health Media

Regulatory & Compliance in POC Marketing, Pricing Communication & Data Privacy

Jon Bigelow, Executive Director of Coalition for Healthcare Communications

Auditing & Measurement, PoC3 Compliance & Best Practices

Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint

Richard Murphy, EVP at BPA Media and iCompli

Ray Rotolo, Co-Founder & Partner at PlaceBridge

Ken Shultz, SVP of Audit Services at AAM

Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology

Anna Bager, President & CEO at OAAA

Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon

Panel on Differences Across Specialties & Lifecycle Stage, POC Marketing Considerations & Case Studies

Panel of POC company executives, moderated by Jeffrey Erb

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    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing