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Enhance Patient Engagement Through Health Literacy

Get the facts and approaches on the health literacy gap and strategies to improve patient engagement. Learn about the challenges in healthcare communication, the importance of simplifying medical language, and effective marketing tactics to enhance patient understanding and participation in their health journey. Get tips to create accessible, relevant, and actionable health information for better patient outcomes.

Point of Care Academy: Healthcare Marketing Where It Matters Most

Upgrade your healthcare marketing mastery with the online Point of Care Academy. Gain practical skills and insider knowledge to elevate your strategy and reach patients and providers in critical moments and trusted spaces. Flexible, expert-led courses for all levels. Get the details here!

POC Approaches: Trends and Solutions in Medication Adherence

Revolutionize medication adherence with the power of point of care (POC) marketing. Discover how healthcare marketers can create a cohesive, patient-centered approach to address the barriers to adherence. Learn about innovative POC tools and tactics that empower patients, connect care teams, and drive better health outcomes.

Reexamining the Causes and Barriers to Rx Adherence

Rethink your approach to Rx nonadherence by addressing the root causes that impact patient behavior. Gain actionable insights and strategies designed to tackle the real barriers preventing adherence, and learn how to strengthen your marketing efforts to drive better patient outcomes.

Black Health – The Healthcare Gap in America

INFOGRAPHIC on Black Healthcare Disparity. Even accounting for age, sex, and insurance, the American Healthcare Gap seems to be widening. Get the facts to better understand the challenges for Black Americans and our healthcare system.

PRIDE in Healthcare Marketing: The Data of LGTBQ Inclusion

Take action this PRIDE. Get the facts on LGBTQIA+ healthcare disparities and discrimination and how healthcare marketers can drive change and make a more inclusive healthcare system by better LGBTQIA+ engagement.

Pharmacies Emerge as a Powerful New Point of Care

For healthcare marketers, pharmacy point of care marketing presents a strategic opportunity as patients increasing turn to pharmacies for care, Rx guidance, and services. Pharmacies offer a convenient and trusted environment to engage patients directly, potentially influencing Rx adherence, reporting on patient barriers, and the improvement of treatment outcomes.

3 Reasons Why Point of Care Wins Over TV

Television is losing its grip as viewers tune out to television advertising. Fragmented platforms and limited ad space aren't leaving much hope for streaming services to make up for healthcare marketing losses. With high ROI and ever-growing targeting and tech, point of care (POC) media is poised to be the future of healthcare marketing that can meet modern healthcare consumers more effectively.

Drive Healthcare ROI with Custom Point of Care Creative (Video)

Custom POC creative is a powerful driver of effectiveness for helathcare marketing. Grace Rodriquez of UCB gives powerful advice to healthcare marketers on why custom POC creative is vital to reaching patients at critical moments. Discover top strategic insights and approaches coming from Industry Leaders and point of care research.

Top 4 Healthcare Marketing Takeaways from the POC NOW 2024 Summit

Refresh your healthcare perspective and get stronger, future-looking, and more integrated marketing strategy. Across healthcare marketing verticals, leaders ranging from big pharma to patient advocacy talked about the growing need for point of care expansion to benefit patients, providers, and brands alike. We’ve narrowed in on top takeaways for you from the best marketing and healthcare industry leaders. Get the year's best quotes, links, highlights, and tips to help increase impact for 2025 and beyond.

Imerman Angels: A One-on-One Cancer Support Community

POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.

POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.