Interview with Mark Boidman, PJ Solomon

Karen Newmark, Executive Director of the Point of Care Communication Council (PoC3), sits down with Mark Boidman, Head of Media & Tech Services at PJ Solomon to get his perspective on the impact that COVID-19 has had on the global media industry at large, his thoughts on what the future might hold and why the role of point of care (POC) is more important than ever. Mark reinforces POC as an enduring channel for driving awareness and education, including the dissemination of accurate timely COVID-19 information in partnership with the CDC, stating “there is no better place than the POC setting because it’s an authoritative setting, it’s a trustworthy setting, and it’s a setting where consumers are going to look for information and trust it and listen to it.” 

PJ Solomon is a leading financial advisory firm, known for being one of the first independent investment banks. They advise clients on mergers, acquisitions, divestitures, restructurings, recapitalizations, capital markets solutions and activism defense across a broad range of industries.

Mark Boidman has 20 years M&A experience and has been recognized by digital media industry executives and professional publications as a leading investment banker in the media and tech sectors.  He is a member of the Industry Advisory Council for PoC3 and has been the recipient of numerous awards including 40 Under Forty by NACVA / CTI, 2015 Dealmaker of the Year by Business Worldwide, Investment Banking MD of the Year, Corporate Vision’s 2015 and 2016 Executive.

    Your Cart
    Your cart is emptyReturn to Shop
    The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on,, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.

    We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

    Kelly Cunha Pokorny

    National Director, Brand Marketing